Most Recent

The 40 Most Common SEO Mistakes [Infographic]
www.marketingprofs.com

Which search engine optimization (SEO) mistakes appear most often on websites? To find out, SEMRush used its site audit tool to collect anonymous data on 100,000 websites and 450 million webpages. Read the full article at MarketingProfs

5
Like
Save
How to Ask for a Promotion (and Have Other Tough Conversations With Your Boss)
blog.hubspot.com

Last year, my colleagues launched a tool called The Next Five to help people navigate through those times in their career where they’re feeling kind of stuck. You know — when you’re just not sure what the next step is on your career path. And while many of us think about this stuff from time […]

7
Like
Save
Thanks Live Chat, Messaging Will Take It From Here
blog.hubspot.com

Automation is a funny thing. Too little is the enemy of efficiency. Too much kills engagement. Think about email. Automated email nurturing campaigns were the answer to individually following up with every single person who downloaded a piece of content from your website. In the name of efficiency, marketers queued up a series of emails […]

4
Like
Save
How to Create a Pillar Page
blog.hubspot.com

Like the magnificent architectural wonders that hold up The Pantheon in Rome, pillars will help you hold up your blog’s architecture, too. You have to build them yourself — but we promise it takes less time and effort than building them from marble or concrete. In this blog post, we’ll dive into everything you need […]

10
Like
Save
13 Things You Should Never Say in a Job Interview
blog.hubspot.com

I never used to understand what people mean when they say that they “interview well.”  How was that possible? If you’re too prepared, your answers sound robotic, and if you’re too unprepared, you start most answers with a long sip of water to gather your thoughts. Now, I understand (or at least, I think I […]

9
Like
Save
The Internet Had a Busy Week. Here's What You Missed.
blog.hubspot.com

The drama of this week’s Apple event is hardly over. Despite many of the announcements having been leaked in the days leading up to it, the tech world is still positively a-Twitter about what was unveiled, and what will come of it. Many are wondering if the iPhone 8 models are really that different from […]

3
Like
Save
17 Data Visualization Resources You Should Bookmark
blog.hubspot.com

Whether you’re writing a blog post, putting together a presentation, or working on a full-length report, using data in your content marketing strategy is a must. Using data helps enhance your arguments by making your writing more compelling. It gives your readers context. And, it helps provide support for your claims. That said, if you’re […]

5
Like
Save
13 Statistics That Prove the Value of SEO [Infographic]
www.marketingprofs.com

Organic search results are 8.5 times more likely to be clicked on than paid results, according to today’s infographic. Check out more about why SEO is the way to go, and see why your brand should be investing in it. Read the full article at MarketingProfs

10
Like
Save
The 6-Step Brand Build to Grow Your Business on a Budget
blog.hubspot.com

In marketing, it seems like the word “brand” is used a lot — the leading brand, off-brand, personal brand … you get the picture.  But there’s often confusion around its meaning in business. What does it entail? Do I need to hire an expert? Branding is expensive, right? To that very last point, it doesn’t have to be. […]

9
Like
Save