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The 10 Funniest Parody Twitter Accounts to Follow Right Now
blog.hubspot.com

The marketing spoof is one of the best and worst institutions in our industry. Done well, it can result in one hilarious comedy skit after another, like SNL’s recent parody of an ad for the smart home assistant, Amazon Echo. Even Apple’s advertising has been parodied so far and wide over the last decade, there […]

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Here's How Featured Snippets Work, According to Google
blog.hubspot.com

Friends, I have a confession to make.  There are moments when I obsess over Google’s algorithm in the same way that certain movie characters might obsess about their exes. I mean, we all do, right? After all, just look at how much my colleagues and I discussed it right here on the Marketing Blog. Here’s […]

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YouTube Will Start Labeling State-Funded News Content, but There’s a Big Problem
blog.hubspot.com

Last Friday, YouTube announced it work to further curb the spread of propaganda on its network — this time, by adding a designated label to state-funded content. As part of YouTube’s overall work toward greater transparency into the content shared on its site, videos uploaded by news creators that receive any degree of public or […]

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Build a Better B2B Website in 3 Steps
blog.hubspot.com

Today’s B2B buyers rely on digital channels through every stage of their journeys — even long after in-person sales interactions with reps. As a result, commercial organizations’ efforts to identify, nurture, and pursue opportunities “serially” — first through digital engagement via marketing, followed by a hand-off to sales for in-person interaction — is failing to […]

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What Is Strategy? Why It's More Than a To-Do List [Video]
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Facebook Says It's Fixing the Fake News Problem, but This Fake Video Got 16 Million Views
blog.hubspot.com

There’s really nothing like a truly spectacular lunar event.  I remember the first time I saw a lunar eclipse, for example — I was in the third grade and, for the first time, didn’t immediately tune out my Dad’s seemingly endless enthusiasm for science and history. I also remember the first time I first witnessed […]

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Why It’s Easy to Market Your Clients But Not Yourself
blog.hubspot.com

If a client so much as sneezes an idea in my direction, I’ll have a fully fleshed out strategy in under an hour. You know how all the productivity gurus describe “being in flow”? That’s kind of what happens. My brain starts overflowing with answers. “Oh! You need to do X. You need to say […]

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2 Simple Frameworks That Will Make You a Better Storyteller
blog.hubspot.com

As content strategists, we spend a lot of time talking to business people about the importance of storytelling to their business. When the subject comes up, a lot of folks get nervous. They say things like, “Well, I’m no Hemingway!” or some other nervous response. The pressure of storytelling can keep a lot of people […]

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Latest Instagram Update Lets You Schedule Posts in Advance
blog.hubspot.com

Although the exact day and time you post content to Instagram matters less than it used to — since your followers’ newsfeeds are now organized by relevance, engagement, and other factors versus post age — it’s definitely still important. Here’s why. Let’s say 10% of your audience is online on Tuesday at 3 p.m. You […]

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