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How to Get Past the 10 Most Debilitating Sources of Writer's Block [SlideShare]
blog.hubspot.com

Writer’s block. We’ve all suffered it. Whether we write once in a while or every day, love creating content or absolutely hate it, we’ve all experienced this productivity killer. And it’s not just a mild frustration we can brush off, either. As inbound marketers, we’re all used to the pressure of having to create content […]

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Why the Blog Post Is the New Ad Unit
blog.hubspot.com

Back at the turn of the century, blogging was in a nascent state. Over the next five years, many individuals and news organizations discovered the benefits of blogging. And soon after, brands began to realize that creating content (actually they just called it blogging back then) could greatly benefit both SEO efforts and brand awareness.

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Why You Might Want to Be More Negative in Your Marketing
blog.hubspot.com

Ever wake up on the wrong side of the bed? Of course you have. We all have. Ever wake up on the wrong side of the bed, and then have to be cheery? Like, interact in social media? Write an engaging blog post? Put together a lovable email marketing campaign? Ugh. Those are the times […]

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A Simple Explanation of the Math Behind 7 Common Marketing Metrics
blog.hubspot.com

There’s this misconception that marketers don’t know how to do math. Instead of debating whether there’s any validity to that statement (because that debate is ridiculous), let’s help any marketers out there that aren’t confident in their math skills. How? I figured we could start by explaining the math behind some common metrics we use […]

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HubSpot Launches Free Tool to Analyze the Shareability of Your Tweets
blog.hubspot.com

I love data. I’ve spent the last 5 years of my career dedicated to doing research on huge datasets of hundreds of thousands and millions of rows to reach best practice conclusions. And those conclusions are great for experimentation with specific brands and audiences.

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HubSpot Launches Visionary New Product for Targeting Prospects
blog.hubspot.com

Since 2006, HubSpot has been focused on driving a transformation in how companies interact with customers. We released an all-in-one platform that gives marketers control over every element of the inbound marketing process, and we’ve built our business on building software that helps our customers create marketing people love.

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15 Insider Tips for Creating a Content Creation Machine [SlideShare]
blog.hubspot.com

I can’t tell you how many times people have asked me, “How the heck does HubSpot crank out such a high volume of content?!” Well, content lovers, today I’d like to share some of our content tips and secrets with you, so you too can create a well-oiled content machine. First things first: To “do” inbound […]

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New Calculator Tracks Mobile Marketing ROI, and Other Marketing Stories of the Week
blog.hubspot.com

This has been an amazing week for inbound marketers. Why? Well it seems this week, a number of companies have been working hard to bring us more tools and services to help track and calculate our marketing return-on-investment. And if there’s one thing inbound marketers love, it’s knowing how to calculate our ROI. We have […]

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How to Tell Google Not to Index a Page in Search Results [Quick Tip]
blog.hubspot.com

Indexing as many pages on your website as possible is tempting for marketers who are trying to boost their search engine authority. While it’s true that publishing more pages that are relevant for a particular keyword (assuming they’re also high quality) will improve your ranking for that keyword, sometimes there’s just more value in keeping […]

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