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A Chat With a Marketer Who Has to Fight for His Budget
blog.hubspot.com

Dan Slagen is SVP of Marketing at Nanigans, and a former co-worker of mine. He agreed to hop on Gchat with me so I could learn what it’s like to be a marketer with limited marketing budget at his disposal. Here’s our conversation. Me: Hey Dan! Thanks for “sitting down” with me. We used to […]

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How to Revive a Soured Sales & Marketing Relationship
blog.hubspot.com

The story of sales and marketing animosity is so common it’s cliche. From Sales yelling at Marketing about spending money and generating terrible leads, to Marketing yelling at Sales for being lazy and not working its leads, the list goes on and on with the classic complaints indicative of a soured SMarketing relationship. The story’s even […]

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'Being Full of Sh*t Doesn't Work Anymore'
blog.hubspot.com

Jeff Rosenblum is a co-founder of Questus, a digital marketing agency with offices in San Francisco, New York and Brea, Calif., whose clients include Suzuki, General Mills, Capital One, and Universal Orlando.  He’s had a lot of success in the advertising world, so I was a bit taken aback when I met him for the first […]

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The Highs (and Lows) of Letting Your CEO Manage Twitter for a Day
blog.hubspot.com

If you were following @HubSpot on Twitter yesterday, you would’ve noticed that our CEO and Co-Founder Brian Halligan had commandeered the account. And while all you social media and community managers out there are probably cringing as I say this, I bet the CEOs and Twitter users of the world are cheering and applauding Brian’s […]

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Twitter Opens Advertising to All U.S. Users: Here's How it Works
blog.hubspot.com

Ready to get your hands dirty with some Twitter advertising? Now’s your chance! On April 30th, Twitter announced that advertising would finally be available to all users in the U.S. through the launch of its new, self-service ad platform. Previously, advertisers had to be invited to use Twitter ads — and spend a minimum amount […]

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The CEO's Guide to Listening on Twitter
blog.hubspot.com

One of the perks of my job is I get to talk to lots of interesting CEOs and founders of other companies who are trying to build an inbound marketing machine. And a question I’ve been getting a lot lately from CEOs is, “Okay, I’m on Twitter, but I don’t get it. How the heck […]

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Why I Made Our CEO Pay $600 to Monitor Social Media For a Day
blog.hubspot.com

On December 19th, 2012, HubSpot held its annual charity auction during which HubSpotters offer up skills, items, and assets others might want to pay money for. People were offering up Celtics tickets, cooking lessons, personalized rap songs, and, in my case, the @HubSpot Twitter account.

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HubSpot Announces Social Inbox: An Integrated App to Make Social Media Personal Again
blog.hubspot.com

At HubSpot, we’ve been using social media as part of our inbound marketing strategy since before Twitter was born and back when Facebook was only accessible to students. Since then, we’ve accumulated a half-million Facebook fans and a quarter-million Twitter followers, been among the first businesses using Google+, and dove into Pinterest, Instagram, and more. […]

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Has Social Media Marketing Lost Its Way?
blog.hubspot.com

The first time I ever tweeted about a company and got a tailored response felt like serendipity. It’s easy to trivialize it now, but that first one-to-one interaction was a major breakthrough for me in the way companies could communicate with their customers. A whole new channel had opened up — one that was at […]

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