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What Your Traditional Marketing Education Didn't Teach You About Marketing Today
blog.hubspot.com

In the older days of marketing, most interview questions revolved around a marketer’s knowledge of marketing principles like “The 4 Ps” and how he or she could apply that knowledge to case questions in an interview setting.

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NPS for Marketing: An Interview With the Creator of the Net Promoter System
blog.hubspot.com

We’re big followers of Net Promoter Score (NPS) at HubSpot. In fact, we track the NPS of our customers, our employees, people who contact our support team, and even our INBOUND conference attendees. If you’re unfamiliar with NPS, it’s a customer loyalty framework that evaluates, on a scale of 1-10, the degree to which people […]

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How a Sales Coaching Program Can Grow Your Business in Turbulent Times
blog.hubspot.com

Selling is hard work. Even though the economy is showing signs of turning around and sales organizations are ramping up their efforts, there are still significant challenges to overcome. Sales representatives are taking on bigger territories, facing higher quotas, and making more customer contacts than ever — but according to my company’s latest study, fewer than […]

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What Would a 'Mad Men' Era Ad Campaign Look Like Today?
blog.hubspot.com

This is an excerpt from our ebook, Traditional Turned Inbound: Reimagining 5 Iconic Ad Campaigns From the Past. Learn more about your favorite classic ad campaigns by downloading the ebook today! In 1946, America had only 12 TV stations broadcasting to the public. With a single TV spot, advertisers could sit back and relax, knowing their ads would […]

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How to Fix 6 Failing Marketing Metrics Your CEO Actually Cares About
blog.hubspot.com

Due to the wealth of real-time analytical information now available through today’s software, being a marketing director is much like being a bookkeeper during horse racing season; jubilation can shift to humiliation pretty darn quickly. Months are no longer tracked and measured on the 31st. Instead, each day stands alone as

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6 Marketing Automation Lessons I Learned the Hard Way
blog.hubspot.com

Not too long ago, my colleague Katie Burke wrote a great article, “The Right Way to Think About Your Marketing Software RFP,” and it got me thinking about my own experiences as a buyer of marketing technology. Particularly I realized, more often than not, I was thinking about automation the wrong way. In the past nine […]

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How Marketing Legend Guy Kawasaki Manages His Social Media Presence
blog.hubspot.com

Guy Kawasaki is a special advisor to the Motorola business unit of Google. He is also the author of APE, What the Plus!, Enchantment, and nine other books. HubSpot invited Guy to reveal the secrets behind his incredibly active and popular social media profiles that enable him to reach millions each day. Many people ask me how […]

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Facebook Rolling Out Video Ads to News Feeds, and Other Marketing Stories of the Week
blog.hubspot.com

You’ve heard the saying over and over again, but it still holds true: Content is king. Whether you’re creating a blog post, infographic, tweet, or even a PPC ad, creating content that people naturally want to consume will help you attract visitors, capture leads, and convert customers. This week, this saying held especially true in […]

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Random Thoughts From Marketers Like You
blog.hubspot.com

We all have an inner monologue. In fact, sometimes those internal thoughts even get their big break as spoken words — oftentimes verbalized in a snarky, frustrated, or sarcastic tone. But have you ever been curious to know what your marketing brethren are thinking as they’re drafting those blog posts, designing those calls-to-action, or segmenting […]

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