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How One Nonprofit Is Using Content to Give Back to U.S. Soldiers
blog.hubspot.com

Memorial Day is a special day in the U.S. The whole country takes the day off to spend with loved ones and remember the men and women who have lost their lives while serving in the U.S. Armed Forces. In honor of the holiday, we didn’t feel comfortable conducting “business as usual” on the blog […]

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Google Rolls Out Latest Penguin Algorithm Update, and Other Marketing Stories of the Week
blog.hubspot.com

It’s been a busy week for companies like Google, Yahoo!, Tumblr, and Twitter, and as a result, some noteworthy changes are coming your way. With new developments like Google’s latest Penguin algorithm update, Yahoo!’s acquisition of Tumblr, and Twitter’s new Lead Generation Cards, marketers have got a lot to catch up on. But we’ve got you […]

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The Most Magical Moments From the Arrested Development Launch Campaign
blog.hubspot.com

If you had to market a final season premiere of a TV cult classic that wouldn’t appear on television, how would you do it? With billboards, print ads, and primetime slots on TV? Probably not. You’d have to buckle down and get creative to reach such a niche, digital audience.

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How to Host a Facebook Chat
blog.hubspot.com

When Facebook rolled out the ability to reply to comments on Facebook, my immediate reaction was … indifferent. Actually, I thought it was more likely it would complicate conversations and give spammers additional ways to pollute comment sections.

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What the Future Holds for Business Blogging
blog.hubspot.com

Lately, the whole marketing community is abuzz about content. And rightfully so. Content is a necessity for any successful inbound marketing strategy, and with more and more marketers creating it, it’s becoming increasingly difficult to stand out from the barrage of content out there — a lot of which is, well …. subpar (to put […]

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What a Real Relationship in Social Media Should Look Like [INFOGRAPHIC]
blog.hubspot.com

The promise of social media was once “one-to-one engagement” and “relationship building” … but somehow “building a relationship” in social media has morphed into blasting messages at as many people as possible and hoping someone is attracted. How the heck did this happen? 

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Where Do Marketers Get Customers? [Data]
blog.hubspot.com

Time and time again, we get asked for benchmark data, particularly about customer generation. Well, you may remember we recently launched our 2013 State of Inbound Marketing Research Report, and we used the mounds of research there to try to, you know, “give the people what they want.” And the people want benchmark data.

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A Chat With an Internet Addict Who Was Forced to Go Off the Grid
blog.hubspot.com

My fellow inbound marketer Sam Mallikarjunan is an internet and social media junkie — always connected, always checking in, always tweeting, always emailing. He went on a cruise with no internet for a week, and had to leave his cell phone and computer at home. Here’s how it went.

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22% of Salespeople Don't Want to Make Money
blog.hubspot.com

“Two roads diverged in the social media wood, and I, I took the one less traveled,” said 21.7% of salespeople. In a recent survey of 511 predominantly B2B sales reps and executives published on A Sales Guy Consulting, approximately 22% of salespeople claimed they didn’t use social media to close deals, while an overwhelming 78.3% […]

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