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Introducing #ebookchat: Join Tomorrow's SEO Q&A at 12 EST
blog.hubspot.com

We’re trying a new thing here at HubSpot — Digital Ebook Club. You see, we have all these ebooks that spur questions for people, but it’s really hard to corral all that Q&A and discussion into one place that fosters real-time interaction. Enter the Digital Ebook Club! For our first read,

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When Good Headlines Go Bad: Lessons From One Site's Marketing Mistake
blog.hubspot.com

At HubSpot, we love to teach businesses how to write compelling copy and irresistible offers. One of the most important elements of any piece of content is having an attractive headline. Especially in today’s economy where every company is fighting for consumer attention, standing out is important.

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How LinkedIn's University Pages Will Kick Your Marketing Strategy Up a Notch
blog.hubspot.com

Ready to give your university’s social presence a boost? You’re in luck! Last week, the professional social network LinkedIn announced University Pages. A platform for universities to share information, connect with prospective students and their parents, and retain communication with alumni networks, University Pages are “one

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10 of the Sexiest Calls-to-Action on the Web
blog.hubspot.com

Portions of this blog post were excerpted from the ebook, 101 Examples of Effective Calls-to-Action. If you’d like to see more examples of superb CTAs, download it for free and learn exactly what makes them so effective. The other day I was walking to the bus, using my NextBus app to track when the bus would […]

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Brilliant Little Hacks to Make Your Blog Way More Personal
blog.hubspot.com

The age of context is among us, folks. If you haven’t been beaten over the head with this message yet, context marketing is all about providing the right content to the right visitors at the right time. But according to a survey report from Yesmail Interactive and Infogroup Targeting

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The 7 Personalities Every Successful Social Media Manager Has
blog.hubspot.com

There aren’t many instances in our professional lives where having multiple personalities is seen as a positive trait. After all, it spawns dishonesty, deceit, and fosters a tense environment often filled with animosity.

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How to Turn Your Blog Subscribers Into Valuable Business Leads
blog.hubspot.com

With so much emphasis on quality content these days (and rightfully so!), it’s easy to forget about some of the other things that make an effective blog tick. But let me tell you — building a successful business blog isn’t just about creating content. And if that’s the only thing you’re focusing on, you’re definitely […]

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The Salesperson’s Guide to Sending Prospects the Right Content at the Right Time
blog.hubspot.com

One of the best ways a salesperson can engage a prospect between conversations and move him or her through the sales process involves absolutely no talking. How? Educate your prospects in between calls by leveraging your company’s content.

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New Social Media Image Templates, #INBOUND13 Wrap-Up, and More in HubSpot Content This Week
blog.hubspot.com

It’s no secret: We produce and publish a lot of content here at HubSpot. 20+ blog posts a week. Nearly 10 free ebooks, downloads, and webinars a month. And don’t forget the couple SlideShares we put together every week or so. Yup, we have kind of a “content machine” thing going on.

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