A few months ago, we told you that Twitter was testing out Lead Generation Cards. The bad news was that it wasn’t rolled out to everyone … until now! Yesterday, Twitter opened up its Lead Generation Cards to everyone. You get a Twitter Lead Generation Card!
Yes, Pinterest might be the fourth largest traffic driver in the world … but it’s still a pretty challenging network to use for most companies, especially for those in the B2B sector. Maybe you’ve claimed your company’s Pinterest profile and added a board or two with a few pins. Or maybe you haven’t even dipped […]
I don’t know about you, but I’m tired of hearing “social media gurus” compare the effectiveness of Twitter versus LinkedIn, or Facebook versus Twitter, or Linkedin versus Facebook, or whatever other comparison you bring to the table. At the end of the day, you
Wouldn’t it be great if you could create an infographic as quickly as a regular ole text-based blog post? Unfortunately, the reality is that visual content like this usually takes a lot more time, effort, and let’s face it — skill — than the written word. Usually.
My name is Dan, and I’m addicted to inbound marketing. This works well for me because it happens to be my job. You see, I’m the marketing specialist for a mortgage bank based in southwest Michigan. Bored yet? Yes, home financing itself is a snoozeworthy industry. However, the ideas surrounding home financing can be very […]
Not too long ago, we launched 75 totally free stock photos for you to use … however the heck you want. No royalties. No fees. No worries. They’re still available, and we’ve seen them floating around the internet here and there, and we think it’s awesome. But you might want to take it up a notch. How […]
One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members is through a blog. Storytelling about your nonprofit allows you to leveraging these human stories to connect individuals to your cause and inspire them support your organization — and connect you to a wider audience online.
So you’ve got a marketing problem — one that happens to the best of us. It’s not that you’re not attracting visitors to your website and converting them into leads — you’ve got your business blog, social media, landing pages, and marketing offers down pat. But once you get your leads in the door, they get […]
Almost every marketer has been through a website redesign in their lifetime. Whether it’s for corporate rebranding, launching new products, going mobile, or just to increase the site’s effectiveness, a redesign is a great way to recharge and breathe new life into your online presence.