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3 Big Problems Plaguing Enterprise Marketers (And How to Overcome Them)
blog.hubspot.com

This blog post was inspired by and partially excerpted from our latest ebook, How to Execute Inbound: Three Lead Generation Success Stories. For deeper dives into the real-life applications of inbound marketing and how they can solve common problems faced by marketers — Enterprise marketers, in particular — download your free copy of the ebook. […]

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11 Common A/B Testing Myths BUSTED
blog.hubspot.com

When you’re making marketing decisions every day, you probably don’t think about taking some time out to run an experiment. You’re busy writing email copy, designing your latest landing page, or crafting the perfect social media update — not creating tests, optimizing treatments, or shattering null hypotheses. But what if I told you that the […]

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Pinterest Launches Free Analytics Tool for Business Accounts
blog.hubspot.com

You remember a few months back when Pinterest rocked marketers’ worlds by introducing business accounts? We sure do. Now, Pinterest is taking it one step further by introducing an analytics tool for those accounts! Pretty pictures and data … I think this might be the marketing Holy Grail.

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25 Things You'll Have to Explain to Your Kids About Marketing One Day
blog.hubspot.com

You can’t deny it: Marketing changes a mile a minute. Just think about how different things were 10, even 5 years ago! So when we recently discovered BuzzFeed’s list of 25 things you’ll have to explain to your kids one day, we thought it was just begging us to create a marketing parody. So we […]

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Should You Stop Generating Leads When Sales Is “Wasting” Them?
blog.hubspot.com

As marketers, we all but obsess over generating enough leads for our sales teams. And yet, when we dive into the metrics to see how many of these leads are actually getting worked by Sales, we’re often disappointed. Why bother generating so many leads when your sales reps aren’t even going to call them? Aren’t […]

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Facebook Overhauls Its News Feed, and Other Marketing Stories of the Week
blog.hubspot.com

There were some serious changes this week from Facebook, Google, and Twitter that are going to have an impact on the inbound marketing world. What’s the scoop, and how will it impact your marketing tactics and campaigns? So glad you asked. In this week’s round-up, we’ll give you the juicy details on what you need […]

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3 Steps To Franchise Success in Google+ Local http://t.co/iT7Iyyp8zD #…
internet-marketing-chicago.com

3 Steps To Franchise Success in Google+ Local http://t.co/iT7Iyyp8zD #imcblog

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8 Ways Your Content Strategy Should Change With the New Facebook News Feed
blog.hubspot.com

This post is an excerpt from our newest free guide, How the New Facebook News Feed Changes Your Content Strategy. If you aren’t up to date on what the new Facebook changes are, download the free guide to get caught up! Yesterday, Facebook announced the biggest change to News Feed in its seven-year history. During […]

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How Even Industry Novices Can Create High-Quality Content
blog.hubspot.com

We all know that the first play in the inbound marketing playbook is to create high quality, relevant content to draw your audience in. But what happens when you don’t know anything about the industry you’re writing for? Whether you’re responsible for content creation at an agency, or an in-house marketer in an industry about which you know […]

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