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Would You Spend $1,000 to Complain About Poor Service? This Guy Did
blog.hubspot.com

We’ve all heard that social media has empowered customers. But earlier this week one person took that empowerment to a whole new level. Hasan Syed was a passenger on British Airways. The airline lost his baggage and was slow in resolving the issue. As a lot of other people have done in similar

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What Exactly Does Google Consider High Quality Marketing Content?
blog.hubspot.com

Every 24 hours, 2 million unique blog posts are published. In light of this statistic, the quest to claim the #1 spot on Google’s search results for key terms in your industry suddenly seems harder than ever, doesn’t it? Google’s search algorithm uses myriad different factors, known as “signals,” to determine quality

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Everything You Need to Know to Get Started With Pinterest for Business
blog.hubspot.com

Getting started on a new social network – regardless of what it is — can sometimes feel incredibly daunting. You’re dealing with a lot of new things: new platform rules, new platform technology, new audience using the platform, and most likely a new marketing strategy to make the most of the new thing.  And while […]

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9 Do's and Don'ts for Creating Outstanding Facebook Cover Photos [+Free Templates]
blog.hubspot.com

When people come to your Facebook Page, where do you think they first look? I’ll give you a few hints. It’s a visual piece of content that sits at the top of your Company Page. It takes up almost a quarter the screen on most desktop browsers. You probably guessed it by now … it’s […]

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How to Integrate Inbound Marketing With a Traditional Sales Team
blog.hubspot.com

For those of us immersed in the world of inbound marketing, it’s easy to understand how inbound tactics can have a major impact on a company’s bottom line. However, we work with a lot of companies that are just now embracing inbound marketing principles and tactics. In these cases, the last

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How to Convert Casual Blog Visitors Into Dedicated Subscribers
blog.hubspot.com

You probably know all too well by now that content creation is a very necessary function of successful inbound marketing. And for the inbound marketers who embrace that, a business blog is one of the most reliable and effective platforms for publishing much of the content they create. But if you’ve been consistently blogging for a […]

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Advertising Loses More Jobs Than Any Other Industry
blog.hubspot.com

Here’s a puzzle for you: What do advertising and promotion managers have in common with construction helpers, carpenter helpers, stucco masons, typists, textile machine workers, and people who operate drilling and boring machines? Answer: They’re all working in areas where

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Google Rolls Out New Way for Nonprofits to Collect Donations
blog.hubspot.com

Today, Google For Nonprofits opened up its mobile donation app, One Today, to all Android users in the U.S. They are now inviting nonprofits to register, create their own projects, and ultimately fundraise via mobile devices and social media.

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12 Nonprofit Marketing Emails That Actually Convert
blog.hubspot.com

With any nonprofit, it’s extremely important to be able to communicate and convey the mission of your organization to those interested in supporting your cause. With all of the communication channels to choose from these days, there’s still no more direct and personal way to reach your donors and supporters than in their inbox.

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