Most Recent

How to Center Align Your Embedded Tweets [Quick Tip]
blog.hubspot.com

We love us some embedded tweets. They’re a great way to give your content a little pizzazz, and they help to enhance engagement with it, too — among other use cases. But a couple of months ago when we went to embed a tweet into one of our blog articles, we noticed that Twitter no longer […]

5
Like
Save
What on Earth Is Native Advertising? [INFOGRAPHIC]
blog.hubspot.com

Use of the term ‘native advertising’ has been picking up quite a bit of steam over the past several months … but do you fully understand what it means? I’ll be honest. I wasn’t quite sure myself until about a month ago when HubSpot blogger Steve Hall approached me with an idea for a post about […]

6
Like
Save
How to Survive Google's Pending Panda Update
blog.hubspot.com

It appears the Google search spam team has a busy year planned. Matt Cutts recently attended SMX west and gave details on what updates they have planned for 2013. And guess what? There will be an update of both Google Panda and Penguin this year.  Surprised? Probably not. Google’s updating their algorithm all the time […]

3
Like
Save
Dissecting the Anatomy of a Five-Star Email [+ 5 Free Templates!]
blog.hubspot.com

If you’re like most marketers, email marketing is one of the most powerful channels at your disposal. Email reaches out to an already engaged audience — people who have already said yes to your marketing by opting in to your list (right?). It’s also an incredibly cost-effective channel. In fact, Magill research estimated that marketers earned $39 for […]

7
Like
Save
How to Stop Buying Lists & Start Building an Opt-In Email Database
blog.hubspot.com

It’s difficult, I know. If you’ve been buying lists since … well, the dawn of Marketing. It’s hard to imagine another way of doing things. Even as your lists get worse and worse (along with the results they drive), it just feels like that’s the way things are. You just have to buy more lists, […]

9
Like
Save
Are You Like eBay? How to Tell If You're Wasting Money on AdWords
blog.hubspot.com

Recently, the Harvard Business Review ran an article posing a question that many marketers have asked themselves: Do paid search ads even work? The article, titled “Did eBay Just Prove That Paid Search Ads Don’t Work?”, outlined how eBay determined through internal research that paid search is ineffective for the auction giant. In summary, eBay […]

5
Like
Save
10 Targeting Opportunities Most Marketers Are Missing Out On
blog.hubspot.com

Hey baby, let’s get personal. Settle down! I’m just talking about with our marketing! One of the most lovable things about inbound marketing is how easy it is for marketers to target communications. Traditional marketing tactics can sometimes target a particular age group or income level, but it’s nearly impossible to reach out to customers […]

4
Like
Save
The Future of Social Media Marketing According to HubSpot’s CMO
blog.hubspot.com

This post is going to talk about the future of social media, and it’s going to boil it down to six words. Let me explain. You might recall that back in January, Twitter announced the launch of its new, integrated mobile video app called Vine. This GIF-like app enables mobile users to capture and share […]

9
Like
Save
The Ultimate Guide to Measuring Your Pinterest Marketing Success
blog.hubspot.com

This post is an excerpt from our newest free ebook, How to Optimize and Measure Your Pinterest Business Account. If you aren’t up to date on Pinterest’s new analytics and how to optimize your Pinterest presence, download the free ebook to get caught up! Yesterday, Pinterest launched free analytics for all users with a verified account. Finally, marketers […]

3
Like
Save