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The Resources You Need to Create Killer Calls-to-Action [In Under 100 Words]
blog.hubspot.com

A killer what? Here, read this post that explains what calls-to-action (CTAs) are.  Caught up? Now master the copy and design to get the best conversion rates possible. If you could use a little help creating them — design’s not my forte, either — use these free, customizable CTA templates.

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What Millennials Really Want From Your Nonprofit’s Website
blog.hubspot.com

The Millennial Impact Report has been collecting data since 2009 from groups of individuals between the ages of 20-35, also known as Millennials or Generation X. They release reports of this data on a yearly basis and include trends in giving, service, and communication between Gen X and nonprofit organizations. The 2013 report was no […]

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MINI Makes Billboard Advertising Awesome Again
blog.hubspot.com

Inbound marketers aren’t usually hot and bothered over billboard marketing. (Not in the good way, anyway.) We talk about marketing with our brains, not our wallets. Heck, I’ve even mocked the outrageous expenditure billboard marketing requires. But MINI figured out a way to make billboard

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Advice to Millennials: How to Build a Successful Career
blog.hubspot.com

Dan Schawbel is a Gen Y career and workplace expert, the founder of Millennial Branding and the author of the new book, Promote Yourself: The New Rules For Career Success (St. Martin’s Press). He is also the #1 bestselling author of Me 2.0 and was recognized on both the Inc. Magazine and Forbes Magazine 30 Under […]

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What Is Crowdfunding? [FAQs]
blog.hubspot.com

What if your donors could do more than just give to your organization? Crazy concept, right? Actually, not so crazy. Crowdfunding is the future of philanthropy, and has already been growing in popularity as a new

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No Sale Left Behind: Sell More, Better, Faster With Inbound Sales [SlideShare]
blog.hubspot.com

“I don’t get cold called enough, especially during meal times and when I’m with my family,” said no one, ever. Over the last twenty years, the way people work, live, shop, and buy has fundamentally changed, and consumers are armed with more tools than ever to block out interruptive

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How to Use Dynamic Content for "Smarter" Marketing
blog.hubspot.com

If you’ve been following inbound marketing for a while, you’ve probably heard of the term ‘smart content’ before. It’s one of those terms lots of people use and assume that most everyone knows what it is. But not all of us are in the know — lots of people are searching about it every day. So we […]

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How to Write an Introduction [Quick Tip]
blog.hubspot.com

Blink. Blink. Blink. It’s the dreaded cursor-on-a-blank-screen experience all writers — amateur or professional, aspiring or experienced — know and dread. And nowhere does it plague writers more than when they’re writing their intros. I mean, you already have a blog post you want to

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Salespeople Need to Be Remarkable, Too
blog.hubspot.com

When I was invited to write a few posts for HubSpot, I decided that one of my topics would be about the “Be Remarkable” theme of their recent INBOUND 2013 conference in Boston and how we can apply that concept to Sales in addition to Marketing. What does it mean to provide a remarkable sales […]

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