Hi, my name is Alexis and I am a recovering email subscriber addict. If you’ve ever sold anything online, I have probably received your email. During the worst of it I was getting over 100 promotional emails a day. I would sign up for anything and everything. Free samples? I’m in.
Last week our CEO Brian Halligan published a fantastic article about why cold calling is dead and why inbound sales is the future. Nobody likes getting cold calls from telemarketers, which is reason enough to drop that kind of tactic. But if that’s not enough –
Marketers today are spoiled. Admit it! Think of all the amazing technology and tools we have at our fingertips to slice and dice our online marketing performance a hundred different ways that marketers 20 years ago never even dreamed would be reality. But when something we’ve relied on that’s made
If you’ve spent any time on the internet at all, you’ve probably come in contact with an animated GIF. It’s an image file that allows you to feature animated images — which makes it seem like the image is moving. Look over to the right of this post to see an example of what a […]
Every once in a while, things need to be updated. Your mailing address, your wardrobe, your hairstyle, your media collection. Things get outdated, stale, and irrelevant — it’s just the way of our constantly changing world. Unfortunately, your marketing content is no exception.
There are a number of good resources out there on how to build effective ecommerce product pages. These product pages tend to be short, highly visual, and optimized for quick purchases — a style that matches the typical behavior of a B2C consumer. B2B purchase decisions, on the other hand
Hi. My name is Anum Hussain, and I am not a professional designer. But … I’ve “designed” the majority of our marketing ebooks. I’ve “designed” endless PowerPoint presentations. I’ve “designed” CTAs, social
Now that you’re excited to get on the crowdfunding bandwagon, you need the tools that best fit your organization or school to execute a successful online campaign. There are several hundred crowdfunding platforms currently available to choose from with a variety of different features, focus, and pricing. If you’re looking to get started with crowdfunding
Most of the time when I’m reading about marketing, I like to actually learn something I can take away and implement. While I certainly appreciate pontification about industry trends and inspirational thought leadership pieces at times, the content I truly find valuable is content that helps me do my job better.