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What's It Like Wearing Google Glass? A Glimpse Into the Future With Robert Scoble
blog.hubspot.com

Imagine an app where you can look at something, say “Buy that,” and just like that, Amazon will get to work shipping it to you. Or imagine being able to say, “Find coffee nearby” and having an app direct you to a coffee shop where your drink is waiting for you, and your credit card […]

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ESPN May Well Be the Smartest Media Brand on the Internet
blog.hubspot.com

Yesterday I wrote about INBOUND keynote speaker Nate Silver’s decision to move his FiveThirtyEight blog from The New York Times to ESPN/ABC, and said the move reflected the rise of the “free agent journalist.” The gist of that story was that Silver has built his own free-floating plug-and-play media brand which he can attach to […]

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Nate Silver and the Rise of the Free Agent Journalist
blog.hubspot.com

Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. Losing Silver will be a blow to the reputation of

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A Beginner's Guide to Inbound Lead Generation
blog.hubspot.com

We’ve all been through it. The moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Aaahnooom Hahsahn?” says […]

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How to Be the Best Intern EVER
blog.hubspot.com

Congratulations! You’ve landed an internship — one of the six things you must do to get your first job after college, says Forbes Magazine. You’re extremely excited, and your new employer has even promised that your job description doesn’t involve delivering coffee or working in the copy room. Now you’re faced with the real challenge: […]

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More Sharknado Coming Your Way, and Other Inbound Stories of the Week
blog.hubspot.com

Happy sweltering Sunday, readers! At least it’s sweltering here. Holy humidity. I’ll remember this feeling when my face is so cold it’s hot come January. Anyhoo, some cuh-razy things happened this week. Some are marketing-related. Others I’m going to find loose marketing tie-ins for,

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Which Format Is Right for Your Next Blog Post?
blog.hubspot.com

Choices are hard. And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re […]

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How to Repair Your Ecommerce SEO Strategy in a Post-Panda World
blog.hubspot.com

Driving new visitors to your site is essential in order for an ecommerce business to succeed, and getting ranked at the top of Google’s organic search results offers the visibility necessary to generate new leads and drive more traffic straight to your site. Unfortunately, search engines are far from stagnant, and algorithm updates like Panda

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Heineken's 'Departure Roulette': Best. Marketing. Ever.
blog.hubspot.com

Sometimes you stumble upon marketing that is just flippin’ awesome. Today, that’s Heineken. As part of its global Legends campaign, Heineken released a video about a game of Departure Roulette it played with airport travelers.

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