The holidays are typically a rough time for marketers. While everyone else is dreaming of cranberry sauce and warm fireside chats with family members from around the country (and pie — can’t forget the pie), you’re in fits because it’s a short week and your campaigns aren’t in order (and the only pie you’re thinking […]
It’s no secret we love data, especially when that data is actionable and allows us to be better marketers, web developers, and content creators. Enter: marketing analytics! Luckily, there are a host of marketing analytics tools out there — we here at HubSpot, for
What’s the difference between a healthy tweet and a sick tweet? Simply put: Healthy tweets live longer. How long, you ask? Well, the jury’s still out on that. Some reports say 48 hours, while others say 18 minutes. Either way, we marketers are always striving for those healthy tweets — ones that reach out to our […]
This post originally appeared on Up and to the Right, a new section of Inbound Hub. To read more content like this, subscribe to Up and to the Right. I very often run across news items that are worth sharing, and while I don’t have the time or space to devote a full blog post […]
Look at you! You’re blogging! Likely because you’ve heard us (or countless other sources) tell you how important and beneficial it is for an effective inbound marketing strategy. So … where are all the readers? According to the movie Field of Dreams, “If you build it, they will come.” So why aren’t they coming?
If you’ve ever seen my “graphic design” work, you’d know why I’m putting it in quotes. Tis no bueno. But as a business blogger and an inbound marketer, I still have to do graphic-designey things sometimes — like create calls-to-action.
Whether you’re a long-time reader of our blog or a new-time follower, you’ve likely noticed we run the gamut in terms of inbound marketing content we cover. For instance, want details on the latest inbound sales trends? We got ‘em. Curious about learning how to code like a star? We can help. The great thing about inbound […]
Before you get started with social, you’ll need a publishing plan. This publishing template should keep your schedule (and sanity) intact. Now, on to individual networks. These resources will teach you how to use the biggest social networks out there:
More and more nonprofits are adopting content marketing strategies to boost fundraising efforts every year — and new data shows why this is clearly the case. A recent Content Marketing Institute study shows 92% of nonprofits are using social media, blogging, email, and videos for their content marketing efforts.