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The New Gmail Inbox: How It Works and Why Email Marketers Should Pay Attention
blog.hubspot.com

When I use my email, I’m a control freak. I label and color-code almost every email I get — for both personal and work email addresses. My inbox is regularly at zero — not because I don’t have emails to respond to, but because upon getting an email notification, I immediately file it away into […]

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When to Add or Remove a Persona in Your Marketing Strategy
blog.hubspot.com

By now, you’ve heard the term “personas” — or “buyer personas” — and know that inbound marketing is really about creating persona-driven content that encourages engagement between you and your ideal customers within the channels they feel most comfortable. You’ve most likely already started to plan out how to create these buyer personas, which people […]

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How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages
blog.hubspot.com

Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates, an advertising solution that allows brands to promote any post from a LinkedIn Company Page to specific people directly in their newsfeeds. Relevant content delivered to the right people at the right time? As inbound marketers, we’re definitely into that.

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Why Media Companies Are Struggling (And How Inbound Can Help)
blog.hubspot.com

Magazines, newspapers, TV stations, radio stations, and online publishers — let’s call them media companies — have been producing news content for years, with the aim of attracting an audience. Whether that content was published on paper or broadcast over a TV or a radio signal, readers, viewers, and listeners were attracted to the content […]

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The Secret to Being an Awesome Marketer? Act Like a Child.
blog.hubspot.com

“Stop acting like a child!” When’s the last time you heard that? Most likely it was when you were growing up and your parents were trying to get you to stop throwing temper tantrums or tormenting your little brother. But even as adults, we sometimes get admonished for being immature. After all, no one wants […]

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What's It Like Wearing Google Glass? A Glimpse Into the Future With Robert Scoble
blog.hubspot.com

Imagine an app where you can look at something, say “Buy that,” and just like that, Amazon will get to work shipping it to you. Or imagine being able to say, “Find coffee nearby” and having an app direct you to a coffee shop where your drink is waiting for you, and your credit card […]

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ESPN May Well Be the Smartest Media Brand on the Internet
blog.hubspot.com

Yesterday I wrote about INBOUND keynote speaker Nate Silver’s decision to move his FiveThirtyEight blog from The New York Times to ESPN/ABC, and said the move reflected the rise of the “free agent journalist.” The gist of that story was that Silver has built his own free-floating plug-and-play media brand which he can attach to […]

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Nate Silver and the Rise of the Free Agent Journalist
blog.hubspot.com

Statistics wizard Nate Silver, a keynote speaker at HubSpot’s INBOUND conference in August in Boston, made news over the weekend by deciding to move his FiveThirtyEight blog from The New York Times to ESPN and ABC News. Losing Silver will be a blow to the reputation of

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A Beginner's Guide to Inbound Lead Generation
blog.hubspot.com

We’ve all been through it. The moment you’re about to dig into the best darn pile of spaghetti and meatballs you’ve ever seen. Just as you twist your fork in the pasta, spear a mouth-watering meatball, and go in for the first savory bite … the phone rings. “May I speak to Aaahnooom Hahsahn?” says […]

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