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Creators vs. Corporations: Who Owns Company Content? #GreatDebate
blog.hubspot.com

This blog post is part of the #GreatDebate series on content ownership. Learn more about the debate here. Employees should have as much ownership over the content they create as the companies that pay them to create it. Yet in our work-for-hire culture, the notion that an employer would

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7 Subtle (Yet Powerful) Techniques to Boost Your Brand on Social Media
blog.hubspot.com

The value of social media is a no-brainer. Today’s top marketers have fully embraced the power of content, user-driven communities, and brand-to-customer conversations. The problem is, some brands will do everything by the books — posting consistently, hiring full-time community managers, and implementing analytics — and still fail to achieve a return on

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6 Cost Effective Ways for Nonprofits to Thank Their Donors
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The holiday season isn’t the only time your organization should be saying thank you and showing your appreciation of your supporters — but it’s a great time to start. In a recent podcast by the Chronicle of Philanthropy, fundraising consultant Claire Alexrad and Julia Wilson of One Justice shared

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Essential Copywriting Tips for the 3 Most Important Pages on Your Website
blog.hubspot.com

Writing great copy for your business blog is obviously a big priority, given all of the traffic it can drive to your website and the leads it can generate. But what about copy on the other pages of your website? Your homepage? Landing pages? Even your “about” page? These also need to be optimized with […]

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Cable Companies Want to Secretly Record You Watching TV
blog.hubspot.com

Some interesting news popped up in my Facebook News Feed this morning — this time, via The Washington Times. Apparently, cable companies are looking to do some particularly invasive market research to learn how to better target ads. Their methodology? Putting recording devices — both

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Free Content Creation Templates, Beautiful Facebook Cover Photos, and More in HubSpot Content This Week
blog.hubspot.com

Ladies and gentlemen: It’s time to get inspired. It’s time to push the boundaries, to flex your creative muscle, and — to quote a (slightly crazy) friend — to become a content creation “monster beast.” (Don’t worry, that’s a good thing.)

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Movember's Studliest Staches Share Their Fundraising Tips [SlideShare]
blog.hubspot.com

Today marks the last day of November, or what has become known to many as “Movember.” If you’re not familiar with the relatively new month-long tradition, it’s a time of year when men and women raise awareness and money for men’s health issues — specifically, prostate cancer, testicular cancer, and mental health — by

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Waiting in Line? 20 Things Worse Than Black Friday Shopping
blog.hubspot.com

Ahh, Black Friday shopping. That beloved holiday when people all over the U.S. wait in line for hours and pack into every last breathable space inside stores, hoping for a sick deal that’ll make the time spent feel worth it. Black Friday, that torturous, hell-hole of a day where you’re fighting tooth and nail with […]

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Still Waiting in Line? Here's Something to Keep You Busy
blog.hubspot.com

Morning, everyone. If you’re reading this, you might be in a line right now, waiting for a store to open, ready to take advantage of Black Friday deals. I, on the other hand, am asleep. However, I didn’t want to leave you hanging.

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