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How to Set SMART Marketing Goals for 2014 [Free Template]
blog.hubspot.com

It’s the most wonderful time of the year! A time for baking cookies, strategically choosing which gift to select in your office Yankee Swap, and, hopefully, letting some of that strategy pour over into your 2014 planning and goal setting. But wait! What about those naughty marketers

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How to Create a Pivot Table: A Step-by-Step Tutorial
blog.hubspot.com

If you’re an avid reader of the HubSpot blog, you’ve probably noticed that it’s looking a little different lately. More than just the typical redesign or fresh coat of paint, the whole structure of the house that is our blog has been changed to accommodate different topical areas. Of course, more than just the front-end […]

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12 Notable Highlights From 2013's Giving Tuesday
blog.hubspot.com

This past Tuesday, December 3, marked the 2nd annual dedicated day of giving in the U.S. and Canada. Giving Tuesday saw more than 10,000 partners, both for-profit and nonprofit, spreading awareness not only for the day, but also for amazing causes around the world.

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The Urban Dictionary Definitions of What Marketers Do
blog.hubspot.com

Have you ever been asked by one of your friends or family members: So, what is it exactly that you do? You stand there, jaw dropped, stomach twisted, heavy hearted, as a single tear rolls down your cheek …

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Feelin' Grinch-y This Holiday Season? A Little Something to Brighten Your Day
blog.hubspot.com

I don’t celebrate Christmas, but boy is it one of my favorite times of the year. From playing Secret Santa, to watching Elf, to listening to Mariah Carey’s rendition of “All I Want For Christmas” … it’s just a whole bundle of joy.

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100 Tips & Tricks Professional Bloggers Use to Make Their Job Easier
blog.hubspot.com

Today, we launched a new offer that I’m really excited about — an in-depth compilation of ways to be a better content creator, sourced from the people that create content every day. We released it because we hear almost every day that content creation is really difficult: whether it’s writing website copy, crafting social content, […]

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The Life of a Tweet: A Look at the First 24 Hours
blog.hubspot.com

I’ve been swimming in a sea of Twitter stats lately — not surprising, since Twitter went public at the beginning of November — and I’ve found a lot of info about what happens every day on Twitter. What I’ve discovered is some mind-boggling data, like 9.6 million active users, 2.1 billion search queries and 400 […]

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18 Email Marketing Stats That'll Make You Better at Your Job
blog.hubspot.com

Did you know that marketers sent over 838 billion emails in 2013? That’s almost three times the number of stars in the Milky Way Galaxy. I hope I’m not the only one who thinks that statistic is mind-blowing. In a close second to the number of emails sent this year and the total number of stars […]

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How to Create a Basic Google Analytics Custom Report
blog.hubspot.com

As an inbound marketing consultant at HubSpot, I’ve worked with many marketers to develop custom marketing reports within HubSpot. Such reports provide marketers with unique insights into their marketing performance over time and help them easily keep track of progress toward specific weekly or monthly goals.

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