“Three-fourths of the hours streamed on Netflix are spurred by the algorithms that recommend specific shows and movies based on a subscriber’s past viewing.” That’s what I read a few short weeks ago in the New York Times. That means more than three billion hours of the video streamed in Q1 on Netflix were prompted by […]
In two short weeks, we’re excited to kick off our annual inbound marketing event, INBOUND. (Aptly named, eh?) Yes, it’s a lot of work to organize an event like that … but attending an event — any event — isn’t always a piece of cake, either. Some people have trouble securing budget and time off […]
Want to increase the likelihood that people will share your content? Here’s the secret: Make it easy. That’s why social sharing buttons are so darn effective. If the button is there, it’s extremely simple for people to share your content with their networks. If it’s not, it’s extremely simple
Yet again, lots of news happened in the world on inbound marketing: Google updated its algorithm, a social network released an exciting new feature, and one media publication had a hilarious misstep, among other stories. We know you’re down in the marketing weeds all week, and it’s really hard to stay on top of the […]
Have you ever wondered what the future of business will look like? Maybe you figured it’s going to be something like business in the past: buy stuff, sell stuff, try to make a profit by selling stuff for more than it cost you to make it, building a better mousetrap, winning friends and influencing people, […]
Feeling bullied into accepting non-statistically significant A/B test results? Tired of having to agree that your logo should totally be pink? Just a huge fan of the movie Mean Girls and also happen to work in the marketing industry? This blog post is for you.
We all know famous inbound marketers, from David Meerman Scott to Seth Godin to Guy Kawasaki to our very own Mike Volpe. But what you may not know is that Coco Chanel, Bruce Springsteen, Joan Didion, and Michael Jackson all have indispensable advice to inform your inbound marketing strategies and tactics.
Practically anywhere the eye can see, there’s an ad begging for a second look. Whether it’s commercials, online ads, or those poor faces racking up “impressions” on bus benches, there’s no doubt we’ve grown a sense of numbness toward marketing messages over time.
Most people think of a transition to inbound marketing solely as a marketing decision. But it’s really a cultural decision. When you go inbound, it takes a whole lot of confidence — and maybe even a little bit of arrogance. Because what you’re saying is that you know