One of the (true) stereotypes about inbound marketers is that we’re an analytical bunch. We like quantifiable data and metrics and benchmarks and statistics. We like concrete evidence to support our conclusions. Well, we’ve got a number of stats that inbound marketers simply can’t ignore.
If you’re new to the whole search engine optimization thing — or, heck, even if you’re not — it might be a little intimidating to think of all the factors you have to consider to have a rockin’ SEO strategy. Even worse, what if there’s stuff other people are doing that you didn’t even know […]
Imagine this: You run a small- to mid-sized nonprofit, and you’re about to close out your year. It’s well into the middle of the month of December, and things have gone really well. You’re in the midst of your most successful campaign ever, and this year you’ve grown your constituency by twofold. Engagement on your website […]
Can you believe 2013 is almost over? Well, it is, meaning it’s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve — more leads, more website traffic, you name it. But it’s tough to look forward without understanding what’s happened this year.
Do you remember the last time you went to a mobile site and had an unmoving (har har) experience? Maybe the site wasn’t responsive. Maybe it was really difficult to find what you were looking for. Or maybe it just loaded very slowly. Whatever it was, you may have left to go to another site […]
This post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. Consistently creating great content with a small team is a common challenge for many marketers today. As a three-person inbound marketing agency, we’re in the same boat.
If you’ve been following Inbound Hub for a while, you probably know that a landing page is one of the most versatile and useful tools for online communications. It’s even more useful in social good organizations, where having a lack of resources means that each piece of your communications has to work harder.
With regular algorithm updates and new factors influencing search all the time, search engine optimization is a bit of a moving target these days. Add in the level of nuance that tends to surround search rank and you’ve created a perfect storm for misunderstanding and misattribution.
I must admit that, when it comes to marketing myself, I don’t take as much advantage of LinkedIn as I should. But you know what they say about marketers: They’re terrible at marketing themselves. I guess I prove ‘em right. But you don’t have to fall victim to that adage!