It’s finally that time of week again — that time when, at long last, you can catch up with last week’s inbound marketing news. You’ve plowed through Monday’s emails, Tuesday’s tweets (plus scheduled some more), and Wednesday’s writing for next week’s blog posts. You’ve even optimized a few landing pages.
In late June, something pretty massive happened in the world of tech, though chances are most people didn’t even notice it. The big deal was that Oracle and Salesforce.com, two longtime rivals, announced they had struck a nine-year partnership and vowed to make their programs work better together. At the same time, Oracle made a […]
Let’s face it, whether you work in marketing or not, you can spot bad marketing pretty easily … probably because we’ve all been interrupted by bad marketing throughout our entire lives. We’ve seen the all tricks of the trade, and we do our best to avoid interruption-based marketers like the plague.
Social media is the most volatile and unpredictable marketing channel we’ve ever seen. Each network is constantly being innovated, redesigned, or updated. It’s also one of the most powerful tools a marketer can have in their arsenal — if you know how to use it right.
This morning, SlideShare announced an exciting new feature: users can now include fully optimized infographics on their SlideShare accounts. Before, users could technically upload infographics as a document, but the viewing player wasn’t optimized properly for the content. We’re thrilled about this new feature. Finally, one of the hottest types of visual content will be easy to […]
One of the most controversial decisions for almost any business owner is whether to post pricing information on their website. Invariably, business owners are inclined to keep this information off the website (this is not true for pure commodity driven sites, such as car rentals or hotels, of course, but for B2B services such as […]
When I use my email, I’m a control freak. I label and color-code almost every email I get — for both personal and work email addresses. My inbox is regularly at zero — not because I don’t have emails to respond to, but because upon getting an email notification, I immediately file it away into […]
By now, you’ve heard the term “personas” — or “buyer personas” — and know that inbound marketing is really about creating persona-driven content that encourages engagement between you and your ideal customers within the channels they feel most comfortable. You’ve most likely already started to plan out how to create these buyer personas, which people […]
Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates, an advertising solution that allows brands to promote any post from a LinkedIn Company Page to specific people directly in their newsfeeds. Relevant content delivered to the right people at the right time? As inbound marketers, we’re definitely into that.