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SEO 101: The 5 Parts of Your Site You Should Keyword Optimize
blog.hubspot.com

SEO can sometimes feel like it stands for “Something Extremely Obscure,” especially for busy marketers who just don’t have the time to sit down and figure it all out. There are endless Google algorithm updates to stay on top of to ensure we’re always showing up in search results for our target keywords, but as […]

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7 Little Call-to-Action Tweaks That Could Give Your Conversion Rates a Big Bump
blog.hubspot.com

At HubSpot, we’re constantly A/B testing conversion path elements — landing pages, calls-to-action (CTAs), and emails — to see how we can generate more leads, MQLs, and customers. Having CTAs throughout your website and blog will certainly help your website visitors find your

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3 High-Impact Marketing Channels You’re Probably Overlooking
blog.hubspot.com

“If you build it, they will come.” Time and time again, marketers have rejected this statement as brand-building’s biggest fallacy. Growth doesn’t just happen. It’s carefully planned. It’s highly strategic. And most importantly, it’s tough.

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7 Dead-Simple A/B Tests You Should Run on Your Homepage
blog.hubspot.com

Wouldn’t it be nice to know which buttons, with which colors, on which location on your website earn the most clicks? You don’t have to be a tech savvy marketer to find out because you can run A/B tests — all without an expensive, sophisticated redesign of your website.

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How SMBs Use Social Media: 15 New Stats You Should Know
blog.hubspot.com

Small- and medium-sized businesses are growing rapidly, contributing over $5.5 trillion in annual revenue to our economy last year. As business grows, so does the “how” of conducting business. In particular, more and more companies are turning to social media networks to market their product, learn about new trends, and interact with customers. 

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Are You Bogged Down in an 'ABC' Way of Thinking?
blog.hubspot.com

“Always be closing.” This famous one-liner uttered by Alec Baldwin in Glengarry Glen Ross has become, and remained, a renowned mantra for sales professionals and business executives. This famous saying suggests that you should do absolutely anything to close the deal and to close the deal quickly.

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Can a Career in B2B Marketing Be Fulfilling? [SlideShare]
blog.hubspot.com

Our buddy Doug Kessler is at it again — this time with yet another fantastic SlideShare presentation that should be required viewing for anyone who calls themselves a B2B marketer. First, he had us mesmerized by his commentary on crappy content. Then it was his secret ingredient to great content. This time, he’s searching for the […]

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LinkedIn Profile Stalking, New Banner Images, and More in HubSpot Content This Week
blog.hubspot.com

At the Inbound 2012 Keynote Address, HubSpot CTO and co-founder Dharmesh Shah began his speech by showing a picture of his newborn baby. Shah commented that in his experience, when it comes to grabbing people’s attention, dogs are good, cats are great, and babies are better.

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The Definition of Net Promoter Score [In Under 100 Words]
blog.hubspot.com

The Net Promoter Score (NPS) is a customer satisfaction metric that measures, on a scale from 0-10, the degree to which people would recommend your company to others. The NPS is derived from a simple survey designed to help you determine how loyal your customers are to your business. To calculate NPS, subtract the percentage of customers […]

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