What do a first date, a job interview, a home showing, and your website all have in common? It’s not a trick question, nor is it tricky. If you think for a few seconds, the term “first impressions” will come to mind, I’m sure. I see the light bulb turning on right now.
Retargeting is a paid search marketing strategy whereby website visitors are identified and remarketed to using search or social media ads. In other words, retargeting is a way to reach specific audiences who’ve already shown interest in your business. As online marketing methods converge and we find new and creative ways to stay connected with our […]
The growth in content marketing this year has continued to gather pace. There is no doubt this has been influenced by the changes Google has made to their algorithm; Panda, Penguin, and Hummingbird have all helped to shine the spotlight firmly on the importance of content. If you take a look at the increase in interest […]
There are few feelings worse than knowing you’re missing out on something. Scientists have even given that feeling a name: FOMO (fear of missing out). Whether it’s missing out on an outing your coworkers are all going to or realizing you could have made that meeting if you only left five minutes earlier, we all […]
One of the (true) stereotypes about inbound marketers is that we’re an analytical bunch. We like quantifiable data and metrics and benchmarks and statistics. We like concrete evidence to support our conclusions. Well, we’ve got a number of stats that inbound marketers simply can’t ignore.
If you’re new to the whole search engine optimization thing — or, heck, even if you’re not — it might be a little intimidating to think of all the factors you have to consider to have a rockin’ SEO strategy. Even worse, what if there’s stuff other people are doing that you didn’t even know […]
Imagine this: You run a small- to mid-sized nonprofit, and you’re about to close out your year. It’s well into the middle of the month of December, and things have gone really well. You’re in the midst of your most successful campaign ever, and this year you’ve grown your constituency by twofold. Engagement on your website […]
Can you believe 2013 is almost over? Well, it is, meaning it’s that time of year again to start planning for the year ahead and thinking about everything you want your marketing to achieve — more leads, more website traffic, you name it. But it’s tough to look forward without understanding what’s happened this year.
Do you remember the last time you went to a mobile site and had an unmoving (har har) experience? Maybe the site wasn’t responsive. Maybe it was really difficult to find what you were looking for. Or maybe it just loaded very slowly. Whatever it was, you may have left to go to another site […]