In almost any organization, Sales and Marketing have the same arguments. Sales wants more leads — they have quotas to hit, after all. Marketing believes they’re sending Sales plenty — they just want Sales to actually work the leads they’re sending.
Last year, research from Aberdeen’s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. For the vast majority of companies we talk to, however, personalization has stayed largely in
Created after the Glasspockets project, GrantCraft has produced a new guide for nonprofits that we should all get familiar with. The goal? To help define what information should be shared, and how to share it in an accessible and timely way. While there isn’t a standard playbook for all foundations to be transparent, GrantCraft, an
A version of this post originally appeared on the Opinion section of Inbound Hub. For more content like this, subscribe to Opinion. The Verge is one of the biggest and most influential technology news sites in the world, with 8.6 million monthly unique visitors and a staff of top-notch tech reporters. These
A few weeks ago, a couple HubSpotters and I were talking about something people do all the time, but shouldn’t. You’ll be in a meeting with your team, and suddenly it comes time for you offer up your opinion. “I could be wrong, but I think …” or “I just want to say …” or
With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While new social networks are sprouting up constantly, LinkedIn is a powerful platform that often gets underutilized or put on the back […]
If you’re serious about maximizing your investment in marketing, you’re probably at least trying to optimize your landing page conversion rates. You’re doing all the right things — split testing, trying different copy, rearranging page elements, and testing again. What if I told you all of those things, the
It’s amazing how much can happen in one month, particularly in the digital marketing and tech world. At HubSpot, we understand that the technologies that you rely on to complete your daily tasks are constantly changing.
A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms.