With All Hallows’ Eve behind us now, the holiday season is officially in full swing. Yep — that means finalizing those plans to head back home for Thanksgiving and getting going with your holiday shopping. Fun stuff, am I right? It can be easy for your focus at work to go in and out sporadically […]
To master Facebook marketing, start with an overview of, well, Facebook marketing. This ebook is a nice place to start, and this one will teach you about the News Feed. Now, time to achieve an epic timeline. This will help you understand the ins and outs of Facebook Timeline.
Oh, the 70s and 80s — an era when men sported the mustaches of all mustaches. They weren’t raising awareness for anything — they were just going with a fashion trend. In fact, facial hair hasn’t been just a fad of the past decades. For hundreds of years, facial hair was considered a symbol of power, […]
In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? Why would Google make this change? And how will it affect the typical small business advertiser? Let’s take a closer look.
A version of this post originally appeared on Up & to the Right, a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right. I love Patagonia catalogs. They’re beautiful. They’re filled with photos of gorgeous (and expensive) clothing for hiking and skiing, plus
A whitepaper from Cvent notes 80% of companies are convinced they provide a superior customer service. But only 8% of their customers agree. Ouch. Despite being on the business and marketing side, I see where people are coming from. For instance, the other day, I saw a commercial for one of the worst brands I’ve […]
A multi-platform digital omnivore with a flamingo hat on — that is my Halloween costume this year. Aside from the flamingo hat, I look strikingly similar to my everyday self. Maybe you perused Pinterest for costume inspiration and then actually put effort toward creating one. I, on the other hand, did neither
At one point or another, we all need inspiration to do our jobs better. It doesn’t matter whether you’re a marketing veteran who has navigated through years of changing technology or a newbie fresh out of college — we all need to see examples of outstanding content. It helps us get through creative ruts, make […]
Usually when I write a blog post, I sit at my computer, put in my headphones, listen to my favorite Pandora station, and type until my fingers fall off. Hopefully a couple hours later, I have something that’s in great shape. Today is a little different.