SMBs with Google AdWords accounts are flushing away, on average, 25% of their PPC marketing budget because of managerial and strategic errors. Here’s a quick look at how to fix those errors. Read the full article at MarketingProfs
You know what would be cool? Having a magic genie write a steady stream of high quality blog posts for you that drive tons of traffic and leads. Okay. Yeah. We all know that would be nice.
Freelance writers are a great way to feed your ever-hungry content machine. And if you’re paying your freelancer writers well (that’s good, you should), you need to ensure you’re getting your money’s worth from what they deliver.
Imagine getting a phone call in which someone tells you your home has been broken into and the FBI is investigating. Your heart would drop, right? Mine did. But then, about 5 seconds into the call, the message took an unexpected turn: No one had broken into my home, but rather, I was just being […]
When you accept a job, you probably know that you’re going to be doing stuff that falls outside of the original job description. Maybe you’ll get pulled into tracking your team’s monthly metrics, help support an extra client, or even fetch your boss’ coffee. Regardless of what your job is, wearing a bunch of hats comes […]
There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. Verb usage, spelling, sentence structure — these all have defined rules that, for the most part, have stayed pretty constant. It’s black and white. That is wrong; this is right. Then there are the gray areas in […]
It’s evident the holiday season is much, much more than December 25 — in fact, we’ve got two whole months of holidays to celebrate. But for us marketers, that also means that right now, we need to start thinking about and developing our holiday campaigns.
A version of this post originally appeared on Up & to the Right, a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right. If you write about or work in tech as I do, you hear a lot about progress. It’s kind of our mantra.
Incorporating visual content in your nonprofit’s giving campaign this holiday season is a fun way to engage your online audience, especially those younger Millennials. Using Instagram to easily take photos and record videos and share them is a great way to do so.