There are many complex decisions to be made when planning your company’s expansion into new countries. No culture is alike, and each country has a language and customs unique to itself. Ergo, you would think that culture and language research would be top of the agenda for every company planning to penetrate new markets.
I began my marketing career at a political communications consultancy in Washington, D.C., and it was only a matter of days into each client engagement when one of their executives would say, “have you thought of the TODAY Show?” or, “do you think the Journal would be interested in this?”
Once you hit ‘send’ on an email, its fate is in the hands of the email gods. In other words, things like recipients’ email clients, the devices they’re using to open it, and their browsers. Your recipients could see an email that’s beautifully designed, perfectly aligned, and the optimal size … or those graphical elements might […]
This week, brands everywhere started to switch things up. New features, new monetization models, and even new data cropped up everywhere … and you’ve got to make sense of all of these new shiny objects in case they could be a great opportunity in your marketing.
When new social media features are released, every news outlet and blog jumps on the story. (Hey, we do it, too.) Everyone’s thinking: what is this new feature, and how does it fit into my current content strategy?
Social media is an extremely valuable tool for promoting all your awesome marketing content. But with so many social networks providing their own individual content sharing and follow buttons, it’s often difficult to know which social media button to use for what purpose. Be confused no more! We’ve put together a handy, comprehensive guide to […]
I’ve been thinking lately about the virtues of the analog world. This started when I came across some photographs I took in 1991 on a trip to Peru, hiking the Inca Trail. Some were in color. Some were in black and white. What struck me the most was that a lot of them were really […]
A few weeks ago, Facebook announced that video is now available on Instagram. We were pumped … and then quickly disappointed because we couldn’t do anything besides post videos to Instagram. No embedding options whatsoever, and hacking the video embed code was fairly complex and didn’t always work properly.
One key part of being a great inbound marketer is understanding how — and why — other people think and act the way they do. Think about it for a second. How can you create compelling content if you don’t know why it would be compelling to your audience in the first place? How can […]