When people first start doing email marketing, they usually jump into creating an email newsletter. “It’ll have everything our customers care about, all in one place,” they rationalize. “Our list will be different — people will look forward to getting our newsletter,” they argue. “Since we’re only sending it once a month, it’ll be a […]
We always hear that blogging is important for our search engine rankings. But like … why? It’s one of those things that we often just assume people know, but you know what they say about assuming. Since we haven’t explained the connection between blogging and SEO in-depth for a long
We’ve heard rumblings about a new ad format on Facebook for a while now, but today, the social network finally rolled it out. Say hello to auto-play video ads in your News Feed! But, these auto-play video ads for desktop and mobile aren’t like your typical auto-play video ads.
Trying out this whole inbound marketing thing? I bet you have some questions. Where do I start? What should I know? What are the best practices? If you could ask a top marketing expert any burning question you have, whether it’s about content creation or social media, or perhaps paid marketing or email — what would it […]
You know how they say, “everyone loves a pregnant woman”? Well for my sake, I really hope that’s true. Sunday night, I became the unfortunate victim of every marketer’s worst(ish) nightmare: I accidentally posted to HubSpot’s company Twitter account … thinking it was my personal one. This is my story.
With marketing minds now turning their attention to 2014, these professionals are beginning to look at budget and strategic focus for the coming 12 months. That planning process, however, has never been harder, due largely to a raft of changes in consumer behavior and online platforms from which the majority of digital revenues will be derived.
Facebook is believed to be the most effective social media platform for nonprofits, according to a recent study by the Content Marketing Institute. While there have been many attempts to provide organizations with an easy way to take donations on Facebook, the adoption of functionality has been slow. Well, the wait is over … almost.
About two years ago, while on vacation from my job prior to HubSpot, a friend sent me an Instagrammed photo captioned, “Meet Content Bot 3000!” The picture showed a cardboard box upside down in my desk chair back at the office, a face drawn crudely on one side with duct tape and marker.
When you’re new to marketing, I’d argue that tackling email marketing is one of the hardest things you’ll do. Most of the other digital marketing channels — blogging, social media, landing pages, etc. — all have easy-to-find examples that can help inspire and inform your own marketing strategies.