Most Recent

More Sharknado Coming Your Way, and Other Inbound Stories of the Week
blog.hubspot.com

Happy sweltering Sunday, readers! At least it’s sweltering here. Holy humidity. I’ll remember this feeling when my face is so cold it’s hot come January. Anyhoo, some cuh-razy things happened this week. Some are marketing-related. Others I’m going to find loose marketing tie-ins for,

6
Like
Save
Which Format Is Right for Your Next Blog Post?
blog.hubspot.com

Choices are hard. And when it comes to choosing the right format for your next blog post, there’s quite the smorgasbord to choose from. Perhaps how-to posts are your forte. Or maybe you just can’t resist the list. But just because you have a signature format, doesn’t mean it’s necessarily right for the topic you’re […]

10
Like
Save
How to Repair Your Ecommerce SEO Strategy in a Post-Panda World
blog.hubspot.com

Driving new visitors to your site is essential in order for an ecommerce business to succeed, and getting ranked at the top of Google’s organic search results offers the visibility necessary to generate new leads and drive more traffic straight to your site. Unfortunately, search engines are far from stagnant, and algorithm updates like Panda

9
Like
Save
Heineken's 'Departure Roulette': Best. Marketing. Ever.
blog.hubspot.com

Sometimes you stumble upon marketing that is just flippin’ awesome. Today, that’s Heineken. As part of its global Legends campaign, Heineken released a video about a game of Departure Roulette it played with airport travelers.

2
Like
Save
How to Showcase Your Work Using LinkedIn's 'Professional Portfolio' Feature [Quick Tip]
blog.hubspot.com

We’ve all heard the expression, “You can talk the talk, but can you walk the walk?” This idiom means a lot, particularly when it comes to proving your worth in the job market. Interviewers are constantly brainstorming new and unique questions for evaluating a candidate’s true potential, and while LinkedIn 

9
Like
Save
LinkedIn Gradually Rolling Out Ability to Comment/Like Status Updates as Your Company
blog.hubspot.com

Well, it looks like this morning’s LinkedIn quick tip wasn’t the only LinkedIn feature rollout to slip through our cracks in the past several months. To be fair though, I can’t really find an official announcement about this one from LinkedIn.  In any event, it looks like LinkedIn is slowly rolling out the ability for […]

7
Like
Save
I'm Not You, You're Not Me. So Why Do We Have the Same Internet?
blog.hubspot.com

Fab is a fast-growing ecommerce company that made its name running daily flash sales. But this week the New York-based e-tailer announced a pretty big change: from now on Fab will drop the flash sales and instead enable its members to “follow what you love,” and only get information about things they care about. Moreover, […]

10
Like
Save
Your Traditional Marketing Tactics Don't Work on Millennials: Here's How to Adjust
blog.hubspot.com

Let’s level. Are Millennials just tablet-toting whiners living in their parents’ basements? In short, no. Of course not. But we’re marketers; the only part of that much belabored stereotype we care about is maybe the tablet-toting part. What’s more interesting is the fact that, according to USA Today, Millennials represent

9
Like
Save
Is Apple Working on Ad-Free TV?
blog.hubspot.com

Apple is working on a TV service that would let people pay a little extra and be able to skip ads, according to a new report from Jessica Lessin, a former Wall Street Journal reporter. Details are sketchy, but the deal seems to be that Apple would collect premium fees from ad-skippers and then use […]

10
Like
Save