As inbound marketers, it’s our job to keep up with the latest trends in our industry, news on our competitors, and the latest marketing jargon. But sometimes, every once in a while, a term or concept will eek by you. You might kind of know what it means, but not entirely.
Last week, Google announced it’d be using users’ pictures (age 18+ only) in its advertisements, starting November 11, 2013. Great. Oh, and it’s not just your face — it’s also your name, reviews, recommendations, and endorsements.
We’ve all been there: You’ve created a piece of content — a blog, an ebook, a report, a video — with expectations of high volume traction … and then nothing happens. It sucks. You stare at your data, hitting refresh over and over again, while the awful feeling of failure
Keeping up with the latest big trends in technology, social media, and marketing can seem like an arduous task — even for the most experienced marketers. Updates keep popping up left and right for Twitter, Google, Facebook, and the like. Meanwhile, new tech is always emerging on top of that, which could also prove to […]
Wait, what’s a landing page? Here — read this. Now, let’s get you information on key landing page components: This will help you master landing page design, this will turn you into a copywriting star, and this will help you figure out the proper form length.
There’s something cathartic about commiserating in awful shared experiences — especially if you can find humor in them. Like that one time you were working on four hours of sleep and included a typo in a blog post title. The typo got included in a notification to all of your email and RSS subscribers, and […]
Roughly 97% of website visitors are in research mode, so your nonprofit’s website not only has to cater to those looking to make a donation or volunteer, but you must educate the majority of visitors about your organization and its cause.
Personalizing emails is more than customizing the first sentence to include the recipient’s first name. True, valuable personalizations cater every marketing message to the right person at the right time. Last summer, we began experimenting with persona-based segmentation. Personas are fictional representations of your ideal