Happy Friday, marketers, and welcome to the longest day of the year! Here’s a bit of trivia. For reasons we can’t explain (science is hard!), if you live in certain parts of the western United States, then for you, the solstice actually began late last night, on June 20, according to the Huffington Post. Something to do […]
Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. The condition was first discovered by scientists in April of 2003 when Google released its Cassandra algorithm update. Since then, the GAUA disorder has become a pandemic.
Small business ownership is no cakewalk. Just ask Eric Dosal. He’s the co-founder of BrightGauge, a data analytics and reporting platform, as well as a HubSpot customer. So in honor of National Small Business Week, we sat down to talk about what it’s really like to own a business. Here’s what he had to say.
Twitter beware. During today’s much-anticipated Facebook announcement, Instagram CEO Kevin Systrom took the stage and announced ‘Video on Instagram‘ — a new feature that is sure to give Twitter’s Vine a run for its money. According to Systrom, video on Instagram is “the same Instagram we all know and love … but it moves.”
New gluten-free pastries from Dunks, Paula Dean admitting that “of course” she uses the N-word, and Brad Pitt yodeling from the rooftops — a ton of crazy stuff went down in the past 24 hours! But, let’s not get caught up in the fluff. Now, on to other slightly more relevant marketing news.
As a blogger, I try to follow the motto that “you are what you eat.” (No, I don’t go around eating computers parts or snacking on pieces of paper.) I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. To make sure I’m at the […]
Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning’s roundup, Facebook announced a pretty sweet update to Page Insights yesterday. Although it’s only available to a small group of page admins at the time, all page owners are expected to automatically receive them by the end […]
In 1997, Harvard Business School professor Clayton Christensen coined the term “Innovator’s Dilemma” to describe the situation in which a company becomes the victim of its own success and gets toppled by new technologies. The term gets bandied about quite a bit, but lately it has been applied to an unlikely target, a
We’ve talked about the basics of marketing automation workflows quite a few times before. If you’re reading this post, you are probably already running a few workflows. So I’m not going to talk about how to get them started — though if you want a refresher, here is a pretty comprehensive guide. Instead, I want to talk about […]