Lots of times, when marketers want to make a big impact on their marketing, they focus on going after a big project: big email campaigns, big website redesigns, big social media plans, big everything. But while big projects can have big payoffs, you don’t have all the time in the world to execute them. You’ve got lots […]
According to Ignite Spot, 77% of Internet users read blogs, 6.7 million people blog on blogging sites, and 12 million people blog via social networks. Blogging is clearly here to stay. As marketers, blogging is essential to our jobs — but it isn’t easy. We have to come up with a
Sometimes, old-school is a good thing. We love Throwback Thursday, 80s-themed parties, and Chuck Taylors (which have made a triumphant comeback). Unfortunately, old-school isn’t so trendy when it describes your company’s public relations strategy.
This post originally appeared on Up and to the Right, a new section of Inbound Hub. Read more content like this by subscribing to UATTR here. Lots of people are upset about a recent policy change at Google whereby the search giant announced it will start using the names and
The idea of transparency has been a growing trend in the for-profit and nonprofit worlds, and now, foundations are the targets. But this is not a new concept. Back when the Foundation Center was founded in 1956, its founding quote was that “foundations should have glass pockets,” meaning there is a need for transparency from
A few years ago, if you asked me what SEO came down to, I would have said two things: keywords and inbound links. Keywords placed properly in your content boosted your site’s relevancy to a given search, and inbound links from other sites acted as a vote of confidence for your site’s authority on the […]
I recently attended a fireside chat with Ramit Sethi, personal finance advisor and author of New York Times Bestseller I Will Teach You To Be Rich. Sethi combines behavioral psychology, market research, and analytical testing to delve deep into the minds of his target audience and consumers, and has built a multimillion-dollar business on it.
Yesterday morning, as many Facebook users worldwide discovered, the site — both its desktop and mobile versions — went down for a while. (Admit it, you were one of those who panicked when this occurred.) Despite the temporary glitch, the social media powerhouse was back up and running not
Ever since I got into marketing, I’ve chatted regularly with bloggers. Some wrote for fun — tiny blogs that chronicled their day-to-day lives. Some were entrepreneurs, using blogs to launch businesses. Others wrote for giant organizations, trying to keep a steady stream of leads flowing in. And while they all had different goals, writing styles, […]