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Facebook Launches Video on Instagram, And Other Marketing Stories of the Week
blog.hubspot.com

Earlier this week, we heard that Facebook was going to be announcing a new product … but we didn’t think the social network would be dominating the news day after day. Updates on its video advertising plans, Page Insights, and page post link ads dominated the news … all before Thursday’s big press event.

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What You Need to Know This Morning: June 21, 2013
blog.hubspot.com

Happy Friday, marketers, and welcome to the longest day of the year! Here’s a bit of trivia. For reasons we can’t explain (science is hard!), if you live in certain parts of the western United States, then for you, the solstice actually began late last night, on June 20, according to the Huffington Post. Something to do […]

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The Simple Cure for Google Algorithm Update Anxiety
blog.hubspot.com

Google Algorithm Update Anxiety (GAUA) is a serious disorder that afflicts many marketers around the world. The condition was first discovered by scientists in April of 2003 when Google released its Cassandra algorithm update. Since then, the GAUA disorder has become a pandemic.

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One Entrepreneur Explains What It's REALLY Like to Own a Small Business
blog.hubspot.com

Small business ownership is no cakewalk.  Just ask Eric Dosal. He’s the co-founder of BrightGauge, a data analytics and reporting platform, as well as a HubSpot customer. So in honor of National Small Business Week, we sat down to talk about what it’s really like to own a business. Here’s what he had to say.

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Facebook Launches Video on Instagram, Giving Twitter a Run for Its Money
blog.hubspot.com

Twitter beware. During today’s much-anticipated Facebook announcement, Instagram CEO Kevin Systrom took the stage and announced ‘Video on Instagram‘ — a new feature that is sure to give Twitter’s Vine a run for its money. According to Systrom, video on Instagram is “the same Instagram we all know and love … but it moves.” 

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What You Need to Know This Morning: June 20, 2013
blog.hubspot.com

New gluten-free pastries from Dunks, Paula Dean admitting that “of course” she uses the N-word, and Brad Pitt yodeling from the rooftops — a ton of crazy stuff went down in the past 24 hours! But, let’s not get caught up in the fluff. Now, on to other slightly more relevant marketing news.

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Why the Inverted Pyramid Doesn't Work for Business Blogs
blog.hubspot.com

As a blogger, I try to follow the motto that “you are what you eat.” (No, I don’t go around eating computers parts or snacking on pieces of paper.) I firmly believe that if you want to be a great writer, you should read amazing content by writers you admire. To make sure I’m at the […]

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Facebook Rolls Out New and Improved Business Page Insights
blog.hubspot.com

Say hello to the new (and very improved) Facebook Page Insights! As we mentioned briefly in this morning’s roundup, Facebook announced a pretty sweet update to Page Insights yesterday. Although it’s only available to a small group of page admins at the time, all page owners are expected to automatically receive them by the end […]

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Apple's iDilemma: Can Apple Escape the Whirlwind of Disruption?
blog.hubspot.com

In 1997, Harvard Business School professor Clayton Christensen coined the term “Innovator’s Dilemma” to describe the situation in which a company becomes the victim of its own success and gets toppled by new technologies. The term gets bandied about quite a bit, but lately it has been applied to an unlikely target, a

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