Guess what, guys … it’s October 28. I know, today’s date isn’t all that surprising, but it means that Halloween is on Thursday. I don’t know about you, but realizing that kinda freaked me out. For all of us who haven’t planned our costumes (cough, me, cough), you have less than a week to get […]
Louis C.K. probably isn’t interested in being known for his marketing prowess, but … he’s kind of nailing it. Last year, he made waves by cutting out the ticket brokers and selling tickets to his comedy special on his own website. He did the same when he distributed his special on his own for just […]
It’s okay to admit: There are some marketing strategies you think are so difficult to implement that you find them scary (even spooky, perhaps?). Fear not, marketers — we’ve got you covered. Below, you’ll find comprehensive-yet-concise tips on how to accomplish a number of inbound
To prove marketing ROI, you need to embrace your analytics — brush up on closed-loop analytics, and learn which metrics your boss actually cares about. To help you get support around those “fluffier” tactics, this post will help you with social ROI, and this one will help prove content ROI.
Stock photos get a lot of hate. Most of time, the annoyance makes sense. Stock photos get super expensive if you’re going to use them everywhere; there are lots of weird and creepy photos that leave you wondering who the heck took them – or would want to use them; and then
A few weeks ago, people got all in a tizzy when Instagram announced that it was introducing ads soon. Not today, not tomorrow, but soon. People were up in arms that Instagram, once a hipster’s paradise for creating overly saturated photos, was going to the dark side. Well folks, it looks like soon is here.
If you’re a marketer who hacks away at design to get your content out the door like I do, this is a post for you. The one aspect of designing that has always been a pain for many marketing pros is matching their design work with the same colors used in their branding.
Yesterday, Google announced a new program, “Giving Through Glass,” that will have five nonprofits use its exclusive Google Glass product to promote transparency and offer insight into the organizations’ everyday work — an intriguing project that could offer a guide for other nonprofits out there.
I love spreadsheets. A lot more than the average person. (I know, I don’t get out much.) Usually a declaration like this leads to a conversation surrounding pivot tables, VLOOKUPS, and data-driven decisions. While that may be a major factor in the great love story between Sana & Excel, my love is a little bit […]