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New Benchmark Data Reveals the Secrets to Successful Website Redesigns [SlideShare]
blog.hubspot.com

Planning a website redesign can be pretty daunting. After all, we’ve all heard the nightmares about the “website redesign gone wrong.” (Or lived them.) There’s the company who went way over budget. There’s the company who had to quit half way

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What Makes a Presentation Great? Deconstructing an Awe-Inspiring TED Talk
blog.hubspot.com

Since he gave the presentation back in 2009, Simon Sinek’s TED Talk on inspiring action has racked up more than 12 million views. His presentation is the most popular TED Talk on business or marketing by a long shot. In fact, it is the second-most viewed TED Talk ever, surpassed only by Ken Robinson’s 2006 […]

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Definitions for 34 Twitter Terms You Were Too Embarrassed to Ask About
blog.hubspot.com

This morning, when I scanned my Twitter feed, I did a few MTs and PRTs, asked a follower to TMB, and was left SMH at some trolls I found, so I said BFN to Twitter. Didn’t understand what I just said? Don’t worry — that used to be gobbledygook to me, too.

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The 100 Most Loved Companies in the World
blog.hubspot.com

A version of this post originally appeared on Up & to the Right, a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right. It’s maddeningly difficult to figure out what makes people love a brand. But that’s what makes marketing fun, right? Cracking that code and […]

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How Giving Tuesday is Redefining Corporate Social Responsibility
blog.hubspot.com

Here’s something companies nationwide may not realize: Giving Tuesday isn’t just for nonprofits. Just because this is news to some businesses doesn’t mean it is for others. Many for-profit companies are partnering with and participating in Giving Tuesday in some capacity this year.

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7 Ways Twitter Can Help Juice Your Content Creation
blog.hubspot.com

There are plenty of ways marketers can use Twitter for business that you probably already know about, like prospecting, customer service, and lead generation. But as inbound marketers, we know that content creation is also one of our top priorities. So … is Twitter a tool we can use for that, too?

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Three Steps to Refreshing Your Blog
www.marketingprofs.com

It is easy to become so focused on creating content for your blog, and marketing it properly, that you forget to periodically check its health. Here’s how to turn a dusty blog around for increased conversions and SEO. Read the full article at MarketingProfs

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What Are Psychographics? [FAQs]
blog.hubspot.com

You probably know a lot about who buys from you. Their gender, geographic location, marital status — it’s all part of developing buyer personas. These data points make up the demographics of your personas, help inform your marketing strategy, and paint a picture of who your buyers are. But there’s another component needed to really […]

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Is Marketing Automation Worth the Hassle? New Data Raises Questions
blog.hubspot.com

Thinking about investing in marketing automation? Before you get too far, take a look at a series of new studies of marketing automation and its effectiveness. The links to the studies and analysis are below, but here are the two key takeaways from the data:

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