If you were going to ask your CEO for more inbound marketing budget this year, which argument would be more convincing: “I ‘feel’ it’s the right thing to do,” or, “48% of marketers are increasing their inbound budgets this year, and it’s the third year in a row the industry is expanding at almost a 50% rate. […]
You’ve all heard of TED Talks, right? Their tagline is “Ideas Worth Spreading,” and some colleagues of mine have surfaced one of their talks that I think has an idea worth spreading to a lot of our readers. So, I’m blogging about it. Like bloggers do.
On July 1, 2013, Google Reader will be shutting down for good. It seems like forever ago that we wrote about this (in reality it has only been about 3 months), but since most people do things at the last minute, I figured it was pretty likely you haven’t switched your RSS reader over to something […]
Lots going on today in the world of marketing and beyond. If you haven’t been on Facebook for the past day or so you may not have seen the roughly four trillion posts about the latest good news: The Supreme Court ruled that same-sex couples are entitled to
The recognition of digital user interface’s importance seems to be slowly sinking into corporate culture the way “brand” did a couple of decades ago. Branding agencies need to hire or train great UX people, and CMOs must start managing digital UI/UX as an asset alongside the branding asset, because they … Read the full article […]
Newsjacking — really great newsjacking — isn’t a piece of cake. It’s not as simple as taking a recent news story and randomly mashing it together with your industry — a la “X Marketing Lessons From the Stanley Cup Finals,” for instance. But what if you had a formula that made it a little easier?
There are all sorts of do’s and don’ts out there on optimizing your content for Pinterest. Keep descriptions short and hashtag-rich. Don’t use shortened links. Include price information. Verify your account. But we don’t often hear about optimizing one of the most important pieces of content on Pinterest: the image itself.
Well, that title pretty much says it all. We’re thrilled to report that Arianna Huffington will be giving a keynote address at this year’s INBOUND conference in August. HubSpot had already announced a jaw-dropping lineup of speakers, including statistics wizard Nate Silver; marketing guru Seth Godin; Scott Harrison, the founder of charity: water; digital strategist […]
Change is hard. Most people will naturally resist it. But for organizations to keep pace in a rapidly changing business world, they need to embrace change — and leaders need to make it comfortable for employees to embrace it, too. Anyone who has ever adopted an inbound marketing program knows supporting this