Let’s face it: Getting a job in marketing isn’t easy these days. As more and more companies realize the importance of implementing a successful inbound marketing strategy, they’re becoming even more selective about who they’ll hire to take charge of their marketing efforts.
It can happen to anyone. A stray click on a link, downloading a seemingly harmless file, or logging in to what you thought was a legitimate site you’ve used before can compromise your login information and grant hackers access to your Twitter account.
A few weeks ago, we reported that Gmail was experimenting with a brand new, Pinterest-like design for its Promotions tab. Because the image-heavy design was so new and none of us had access to it yet, there was little more for us to say about it other than “it’s coming.” Well a few days ago I […]
Blogging is a great way to get more traffic to your site, and if you play your cards right, you can also generate tons of leads. Typically, many blogs (including HubSpot’s blog) end each post with a call-to-action (CTA) that leads to a landing page. But the question is … are readers noticing your blog’s CTAs?
This week marks the first week of April; a week full of distractions from April Fools’ Day and the first signs of sunlight after many long winter months. While we of course found little ways to enjoy the sunlight and the April Fools’ Day pranks, we also got down to business — blogging business, at
Marketing automation is often thought of as just software to help nurture contacts more efficiently. It consists of email, workflows, lists, and social tools that work with a large database of contacts to nurture them down the funnel. But there’s more to it than that. Marketing automation done right:
Let me guess … your boss wants you to get even more leads this month than last. Maybe you’ve got some big initiative planned with lots of moving pieces and a ton of team support. Maybe it’s just you trying to keep your head above water and squeeze out some extra leads.
On the surface level, there seems nothing harmful about selfies. At their worst, they’re an annoying pop culture trend based on intentionally choreographed photos that speak to the self-indulgent nature of the person taking them. At their best, they boost your self esteem as more and more people like a near-flawless photo of you. All […]
There’s a lot of advice out there on how to get more leads from your website: build an intuitive conversion path, place your form above the fold, make your calls-to-action stand out with contrasting colors, and so on. But sometimes there are simple optimizations you can make that can have a big impact on your conversion […]