More marketing doesn’t always mean better marketing. More display ads? More irrelevant emails in my inbox? More sponsored selfies? I’d pass on getting more of those things any day. That being said, “more” can also open lots of creative opportunities to engage with your visitors, leads, and customers. Take Twitter’s
Well, the rumors from February about a possible design overhaul of Twitter profile pages are officially no longer rumors. Yesterday, Twitter announced that a new profile design is coming to everyone’s favorite 140 character social media site very soon and has already been made available to a small group of users.
Remember the last time you were at an event? You probably met a ton of people, shook a lot of hands, but remembered only a small few. Why is that? What characteristics did the people that stood out have? Maybe it was a unique Hawaiian shirt, or fancy blue glasses. You may
These past six months, Google’s been a hypocrite. They encrypted keyword data for organic search, but left AdWords keyword data untouched. It seemed like the company was taking up a “pay-to-play” model for keyword data … which didn’t seem to be very Googly.
In order to grow a strong, successful marketing team, you need to have a team of effective marketers who deliver real results. But with so many marketing channels to manage, and different members of your team working on different projects, it can be tough to keep track of who’s doing what, and how well.
Every marketer in their right mind knows that in order to drive more traffic to your blog, you need to come up with blog post titles that are actually enticing. But that’s easier said than done. If only we had some data to show us how to scientifically create blog post titles that will attract […]
As a profession, marketing has evolved a lot over the past 5 years. Previously, when asked to justify our marketing budgets, we used to squirm in our chairs and mutter something about “brand awareness.” Today, marketers want to measure the ROI on every tactic and channel they use. Figuring out the ROI of content, in […]
The internet is a busy, busy place. Every day people all over the world are publishing more and more content — and somehow you’ve got to make your content stand out from it the rest. Luckily, there are lots of ways you can try to get noticed online. Maybe you decide to game the system with Upworthy-style […]
In the first part of this series, I explained what cause marketing is and how businesses and nonprofits are working together on win-win partnerships. In this second post of the series, I’ll guide you through one of the easiest and most successful cause marketing strategies out there. There’s nothing sadder than an unloved coin canister.