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Increasing Marketing's Relevance to the Business [Infographic]
www.marketingprofs.com

The results of the 11th annual Marketing Performance Management Survey are out. Find out about the key findings in this infographic. Read the full article at MarketingProfs

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How to Tackle the Most Common B2B Sales Objections
blog.hubspot.com

Getting objections during your sales process is expected … though it can be one of the most frustrating aspects of selling. You’ve done your research, prepared for a phone call or demo, and then you’re hit with the but. “Your product is great and all, but I don’t have the money for it.” Or, “I could easily […]

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Facebook Finally Rolls Out Graph Search to U.S. Users
blog.hubspot.com

I know what you’re thinking: “Finally? But I already have Graph Search!”  Well, then you were one of the lucky ones. If you can recall, in January, we reported on the announcement of Graph Search, but it was just that … an announcement. The tool was in beta, available only to a limited number of users. I, […]

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The Non-Designer’s Essential Glossary of Web Design Terms
blog.hubspot.com

When I started my first job, I did everything my tiny marketing team needed at a moment’s notice. Although I was more experienced in blogging and social media management, I was soon pulled into design projects. One day I was mocking up an infographic; the next, I was designing an ebook, and then the day after, […]

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10 of the Best Pinterest Boards to Teach You About Marketing
blog.hubspot.com

Reading’s a pain in the butt, eh? (Did I already lose you? One sentence is a lot to digest.) Okay, seething sarcasm aside, I do *get* the aversion to reading. It’s not necessarily a fervent dislike of reading; many of us just have too many things going on to dedicate a significant amount of time to […]

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Awful 4th of July-Themed Posts We (Wisely) Decided Not to Write
blog.hubspot.com

A hot topic of discussion among inbound marketers is how they think of topics to write about. I personally find myself engaged in a life-long topic brainstorm — topic ideas tend to pop up at the bar, on the train, in the shower, even while I sleep. (Indeed, I’ve dreamt of blog posts I should […]

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16 Examples of Totally Ridiculous 4th of July Stock Photography
blog.hubspot.com

The 4th of the July. Independence Day. The day we Americans fire up the grill, crack open a few cold ones, watch fireworks displays, and laugh at ridiculous 4th of July-themed stock photos. No? Well, there’s always room for a new tradition. 

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How to Transition From a Traditional Marketing Budget to an Inbound One
blog.hubspot.com

Ah!!! The (rotten, stinky, cheesy, noxious) smell of the annual marketing budget process is closer than you think. It’s time to stock up on antacids and lay in a supply of instant energy drinks, because you’ve got two daunting tasks ahead. First, convincing the decision makers holding the keys to the company’s treasure chest that […]

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How Cluttered Is the Advertising Landscape, Really? [Timeline]
blog.hubspot.com

Airplane trays. Parking meters. Bathroom stalls. These are only a few of the unusual nooks and crannies that advertising has ineffably found its way into over the years. We know advertising is everywhere, and we know the media landscape is more cluttered than a house on an episode of Hoarders, but, like, just how bad […]

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