When you accept a job, you probably know that you’re going to be doing stuff that falls outside of the original job description. Maybe you’ll get pulled into tracking your team’s monthly metrics, help support an extra client, or even fetch your boss’ coffee. Regardless of what your job is, wearing a bunch of hats comes […]
There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. Verb usage, spelling, sentence structure — these all have defined rules that, for the most part, have stayed pretty constant. It’s black and white. That is wrong; this is right. Then there are the gray areas in […]
It’s evident the holiday season is much, much more than December 25 — in fact, we’ve got two whole months of holidays to celebrate. But for us marketers, that also means that right now, we need to start thinking about and developing our holiday campaigns.
A version of this post originally appeared on Up & to the Right, a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right. If you write about or work in tech as I do, you hear a lot about progress. It’s kind of our mantra.
Incorporating visual content in your nonprofit’s giving campaign this holiday season is a fun way to engage your online audience, especially those younger Millennials. Using Instagram to easily take photos and record videos and share them is a great way to do so.
With All Hallows’ Eve behind us now, the holiday season is officially in full swing. Yep — that means finalizing those plans to head back home for Thanksgiving and getting going with your holiday shopping. Fun stuff, am I right? It can be easy for your focus at work to go in and out sporadically […]
To master Facebook marketing, start with an overview of, well, Facebook marketing. This ebook is a nice place to start, and this one will teach you about the News Feed. Now, time to achieve an epic timeline. This will help you understand the ins and outs of Facebook Timeline.
Oh, the 70s and 80s — an era when men sported the mustaches of all mustaches. They weren’t raising awareness for anything — they were just going with a fashion trend. In fact, facial hair hasn’t been just a fad of the past decades. For hundreds of years, facial hair was considered a symbol of power, […]
In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? Why would Google make this change? And how will it affect the typical small business advertiser? Let’s take a closer look.