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How to Ensure You Don't Waste Money on Useless Company Swag
blog.hubspot.com

When you accept a job, you probably know that you’re going to be doing stuff that falls outside of the original job description. Maybe you’ll get pulled into tracking your team’s monthly metrics, help support an extra client, or even fetch your boss’ coffee. Regardless of what your job is, wearing a bunch of hats comes […]

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Memes vs. MBAs: What Is Quality Content, Anyway?
blog.hubspot.com

There are lots of concrete principles of writing that can help determine the “quality” of a piece of content. Verb usage, spelling, sentence structure — these all have defined rules that, for the most part, have stayed pretty constant. It’s black and white. That is wrong; this is right.  Then there are the gray areas in […]

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'Tis the Season: 7 Steps to Prepare Your Holiday Marketing Campaign
blog.hubspot.com

It’s evident the holiday season is much, much more than December 25 — in fact, we’ve got two whole months of holidays to celebrate. But for us marketers, that also means that right now, we need to start thinking about and developing our holiday campaigns.

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Apple, Microsoft Join Forces to Impede Progress
blog.hubspot.com

A version of this post originally appeared on Up & to the Right, a new section of Inbound Hub. To read more content like this, subscribe to Up & to the Right. If you write about or work in tech as I do, you hear a lot about progress. It’s kind of our mantra.

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8 Ways to Incorporate Instagram Into Your End-of-Year Giving Campaign
blog.hubspot.com

Incorporating visual content in your nonprofit’s giving campaign this holiday season is a fun way to engage your online audience, especially those younger Millennials. Using Instagram to easily take photos and record videos and share them is a great way to do so.

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Free Holiday Ecard Templates, Marketing Benchmarking Data, and More in HubSpot Content This Week
blog.hubspot.com

With All Hallows’ Eve behind us now, the holiday season is officially in full swing. Yep — that means finalizing those plans to head back home for Thanksgiving and getting going with your holiday shopping. Fun stuff, am I right? It can be easy for your focus at work to go in and out sporadically […]

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The Resources You Need to Master Facebook Marketing [In Under 100 Words]
blog.hubspot.com

To master Facebook marketing, start with an overview of, well, Facebook marketing. This ebook is a nice place to start, and this one will teach you about the News Feed. Now, time to achieve an epic timeline. This will help you understand the ins and outs of Facebook Timeline.

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Mustache Marketing 101: How to Fundraise for Movember
blog.hubspot.com

Oh, the 70s and 80s — an era when men sported the mustaches of all mustaches. They weren’t raising awareness for anything — they were just going with a fashion trend. In fact, facial hair hasn’t been just a fad of the past decades. For hundreds of years, facial hair was considered a symbol of power, […]

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Google AdWords' New Ad Rank Formula: What You Need to Know
blog.hubspot.com

In late October, Google quietly announced a change to its Ad Rank algorithm that represents a huge shift in the way it evaluates and ranks paid search ads. What’s going on? Why would Google make this change? And how will it affect the typical small business advertiser? Let’s take a closer look.

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