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Native Advertising Is Broken: Here's How to Fix It
blog.hubspot.com

Native advertising is all the rage these days. Companies like BuzzFeed and ShareThrough have based their business models on the notion that in-stream, organic-like content will save the day and finally allow everyone to retire those tired and underperforming banner ads to a nice tropical island far, far away.

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Why We Acquired Two More Companies … And We’re Just Getting Started
blog.hubspot.com

As you may have seen this morning, HubSpot has acquired Chime and PrepWork, both of whom will bring great innovation and unique IP to the HubSpot team. Below, I’ve outlined why we made these specific acquisitions and explained how we view acquisitions like these as part of our commitment to rapid growth and transforming the […]

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The Marketer’s Go-To Guide for Creating Data-Based Content
blog.hubspot.com

We inbound marketers are a unique bunch. One day we love to dream up lovable campaigns to delight our audience, and the next we want nothing more than to dive into some data. As more and more companies begin to turn on their inbound marketing machine and start creating content, let’s remember that our inherent […]

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The 10 Commandments of DIY Marketing Design
blog.hubspot.com

When we first posted a photo of our do-it-yourself design ebook cover on Facebook, one of our fans challenged us a bit on whether we really designed the cover ourselves by commenting, “I bet 1 million $ they hired someone to design that image.” Since I’m the guy who leads the creative services part of […]

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7 Steps to Becoming a World-Class Real-Time Marketer
blog.hubspot.com

Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo’s “Dunk in the Dark” ad was created immediately following the power outage during this year’s Super Bowl.

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How to Conduct a Competitive SEO Audit to Outrank Industry Rivals
blog.hubspot.com

A lot of marketers are interested in keeping tabs on their competitors’ search engine optimization (SEO). And it makes sense — whether you’re just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so […]

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How Will the Social Web Monetize the Uptick in Visual Content?
blog.hubspot.com

Remember the kindergarten exercise, show and tell? Well, based on its more mobile-friendly News Feed redesign, it appears Facebook will now be more show than tell. Or, to be more precise, it will be burying the tell in billions of pictures.

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Why Marketers Should Ditch Thank-You Messages for Thank-You Pages
blog.hubspot.com

Finally! You’ve made it through the long and arduous process of developing a new content offer. You’ve chosen a topic, gone through the painstaking process of developing a great piece of content, built the landing page and its calls-to-action, and you know where it’s going to live on your website.

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The Essential Cheat Sheet for Social Media Cover Photo Dimensions [+ Pre-Sized Templates]
blog.hubspot.com

The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook’s News Feed are two of many indicators that visual content is a force to be reckoned with in marketing. According to 3M Corporation, 90% of information transmitted to the brain is visual. And on Facebook alone, our […]

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