Marketing is not the straightforward process that it once was. It’s no longer about creating a few promotional campaigns a quarter and purchasing some ad space. Digital marketing is about taking advantage of all of the channels prospects use to interact with your company. It’s about website upkeep,
When you first join Pinterest, pinning seems simple. You upload an image and a link to a board you have and voila — you’ve got a pin! The fervor sets in: You begin to pin all the things you can. Photographs! Infographics! Logos! Icons! As long as it’s an image, it gets pinned.
Once in a while I’ll hear from someone who’s sold on the value of business blogging, starts doing it, and then doesn’t see any results. This isn’t because they’re looking for overnight results — they’ve probably waited 3-6 months, but they still aren’t seeing a meaningful quantity of traffic and leads come through. Their blog […]
Told any good stories lately? No? Well you might want to start. Stories are more than simple fairy tales. Turns out, they actually alter our brains, and can even change the way we think and act.
If you’ve ever poked around in your website’s analytics, there’s one metric that looks really confusing when you first stumble upon it: bounce rate. A lot questions pop into your head. Is it good or bad to be close to 100%? Is it related to email marketing’s definition of a bounce? Is it just one
Well folks, the end of April is here. It’s crunch time. Your sales and marketing teams likely have their heads down and the petal to the metal as they strive to make that last big push before wiping the slate and revamping for a new month.
A secondary CTA is a call-to-action that invites visitors to perform an action on your site other than the primary one you’d like them to take. Think of them like the contingency plan; they offer another path for visitors who are not yet ready for something as high-commitment as you’re asking.
Sometimes I get angry at headlines. I’ve written over 1,000 words on a subject, yet one 70-character phrase will most likely be the deciding factor in whether people view my writing or continue on their merry way. Just a few words could stand in the way between the piece of content being a success and a […]
If you’ve ever joined a hashtag conversation on Twitter during a popular conference, webinar, TV show, sporting event, etc., you’ve probably noticed that when the hashtag starts trending, the stream is infiltrated by spammers. This happened a couple days ago when HubSpot hosted the World’s Largest Webinar: Social Media Secrets (#WLW14).