#INBOUND13 is just around the corner, so whether you bought your ticket six months ago or are still deciding whether or not to pull the trigger, here are 10 things you might not already know about INBOUND. Get excited. And if you haven’t already, get your tickets.
As a marketer, email marketing should be one of your favorite tools. Not only is sending emails a great way to communicate with your audience and keep your list warm, but email marketing can (and should!) also be used as a channel for generating leads. But in order to convert more leads from your
The internet lets you reach billions of people around the globe, but if you’re like many small or local businesses, world domination isn’t really on your radar (not yet, anyway). What makes your business tick is your local community, whether on the town, city, county, or state level. So with all the choices consumers have
Earlier this summer I received an email from one of our blog managers saying that a popular stock photography website was claiming one of the images in an ebook I had created had been wrongfully used. Embarrassed, I quickly went to the offer to see where I had gone wrong.
By now, most marketers know the drill. Tweet early and often. Be fun and personable. Don’t tweet politics or religion. Work toward engagement — not follower count — and the leads will find you. So far, it’s working.
Usually, when Facebook makes a change to its interface or News Feed algorithm, the company just up and does it. One day you’ll log into Facebook and everything suddenly looks different, and you’re scrambling to figure out what the heck is going on and how the new feature may affect your marketing.
This post is an excerpt from our ebook, How to Generate Leads Using Facebook. Download our free ebook to learn about the type of content you should promote, how to leverage paid advertising, and different ways to measure your success on Facebook. According to The 2013 State of Inbound Marketing Report, 52% of all marketers sourced […]
Undergoing a website redesign? You poor thing. 68% of marketers like you undergo a website redesign every year to 18 months. Those redesigns, on average, take about four months to complete. (Source: The Science of Website Redesign). Which means four months discussions about what is best for your site and company.
My job is inbound marketing. But what does that mean? What exactly is inbound marketing? And when push comes to shove, how do you define it in black and white? Well, like a typical inbound marketer, I decided to ask Twitter. The question I posed was, “Can