I was cleaning out my purse in an uncaffeinated frenzy this morning looking for my train pass. I never found it, and I’m blaming it on business cards. (It’s easier than blaming disorganization.) I have dozens of business cards floating around in different bags — tossed in after
It can sometimes feel like marketers are from Venus and salespeople are from Mars. They often have a rocky relationship and argue with each other over lead quality, follow-up procedures, social media monitoring, and cost vs. revenue (among other things).
When asked what I do for a living, I never say I’m in marketing. It’s not because I don’t love this industry — I do — but I’ve gotten one-too-many looks of disgust after dropping the “m-word” as my job description. I can hear the comments now: “I hate marketers! You’re the one that creates those […]
The term “thought leadership” has been thrown around a lot lately, often tacked on to industry articles without any consideration as to whether the ideas presented are actually … well … leadership-worthy. Unfortunately, what should be thought-provoking posts have proven to be simply buzzword-laden pieces of content.
Every year, we like to check in with our customers to see how our software is working for their businesses. We team up with an MBA candidate at MIT Sloan to see just what kind of ROI our customers are getting out of our software. They send a survey to almost 2,000 customers and investigate […]
You may know it as ham. Or bacon (spelled ‘bacn’). I guess email marketers have a penchant for meat products. Most people, however, just call it graymail. Never heard of it? I hadn’t either, until a coworker casually dropped it in conversation and left me with a few dozen follow-up questions. Here’s what I learned.
When asking fellow marketers why they entered into — and love — this line of work, many tell me how much they enjoy the chance to create on a daily basis. Whether it’s a new piece of content, a social media campaign, or a landing page for a new product, there’s something about the creative […]
A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe here. Let’s just say it: Most stock art is awful. That’s especially true of stock art involving women. Those photos veer from being mildly stereotypical to downright offensive.
Unless you’ve been living under a rock, you’ve likely heard a lot about American ice dancing pair Meryl Davis and Charlie White, and deservedly so — they are equal parts adorable and talented. The Olympics highlight reel has also been dominated by Julia Lipnitskaia, the 15-year-old Russian who skated circles around the competition to warm […]