Small businesses are deceiving. Why? Because there’s really nothing small about them. The ideas that spark them, the minds that lead them, the risks that advance them, and the heart that goes into them — they’re all pretty … big.
The IRS lists that there are over 1.1 million nonprofit organizations in the United States — so nonprofit marketers, like the rest of us, have their work cut out for them. Getting people to care deeply enough about an issue is extremely challenging, particularly given the number of emails, invitations, and requests most people get […]
This situation sound familiar? You have an idea, then lose it, then come back to it again. You write it down quickly, check some email, get derailed, jump into a meeting, grab a coffee, then settle back in … only to hate what you thought of in the first place. You have no problem writing […]
Small businesses don’t exactly have it easy. And with new marketing technologies emerging at a rapid pace in recent years, it’s no wonder 59% of small business owners say it’s harder to run a small business now than it was just five years ago.
Happy Tuesday, marketers. NSA whistleblower Edward Snowden tells The Guardian that Google and Facebook have been “misleading” users about their role in sharing data with the government. He also says, “The U.S. government is not going to be able to cover this up by jailing or murdering me. Truth is coming, and it cannot be […]
Today kicks off National Small Business Week. I have a very personal history with small businesses, and because of that history, I often recommend to many people coming out of college that they try to find a job at a small business if they can. Here’s why.
Native advertising is all the rage in publishing right now. The Atlantic and Forbes are doing it, as are the Washington Post and The New York Times. Federated Media, the big ad broker, is pushing native advertising. BuzzFeed, the fast-growing news and gossip site, is building a network to sell native advertising.
Almost every day, it seems like some company or social network is redesigning itself or adding new features or something. Don’t get us wrong, this isn’t a bad thing, it’s just a lot to keep track of — especially while we’ve been busy prepping to celebrate Father’s Day today.
Want to see the best response ever to a crisis currently making news around the world? There’s a huge scandal going on in Australia over allegations that 17 members of the defense forces, including officers, were sharing explicit emails and photos that denigrate women. The kicker: this happened at a time when Australia has been actively […]