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TOMs' New Marketplace Offers Consumers Another Way to Give Back
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Socially responsible companies have been around for decades. For instance, Patagonia has been donating 1% of its annual sales to environmental causes since 1985, with the mission “to use business to inspire and implement solutions to the environmental crisis.”

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Ron Burgundy's Dodge Ads So Good They'll "Break Your Brain"
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This post originally appeared on UATTR, a new section on Inbound Hub. To read more content like this, subscribe to the UATTR section of this blog. Say what you will about Ron Burgundy. He may be an idiot, but the guy can sell. Dodge says

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How Long Should Your Blog Posts Be? [FAQs]
blog.hubspot.com

I’ll give you the answer one of my college professors gave to students who asked how long their term papers should be: As long as it needs to be. (Helpful, right?) But really, your blog posts are no different. They should be as long as they need to be to serve their purpose — whether that’s

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How to Create Custom Audience Segments in Google Analytics [Quick Tip]
blog.hubspot.com

I’m gonna be straight with you: Google Analytics is a beast. I’ve been learning and using it for over two years, but I’m still discovering new (or at least new to me) tools and reports that I should be using. With nearly a gazillion reports (okay, I’m kind of exaggerating here), it’s easy to feel overwhelmed when you’re […]

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Facebook Tests 5-Star Ratings: How Your Brand Page Could Be Affected
blog.hubspot.com

Earlier today, TechCrunch reported that some users are seeing a brand new feature on Facebook company Pages: a five-star rating underneath the company’s name. The ratings themselves aren’t anything new — they have been located at the top of brand Pages for a while now — but the placement could be a game-changer.

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The Benefits of Blogging: Why Businesses Do It, and You Should Too
blog.hubspot.com

I had a co-worker ping me the other day asking for a blog post about the benefits of business blogging. “It’s for a friend,” she said. Suuuure it was.

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What Are Tracking Cookies? [FAQs]
blog.hubspot.com

This post originally appeared on Inbound Insiders, a new section of HubSpot’s Inbound Marketing Blog. To read more content like this, subscribe to Inbound Insiders. Mmmm, chocolate chip! Oatmeal Raisin! Oreos (more addictive than cocaine, apparently)! Yes, many of us have a weakness

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How 12 Foundations Are Helping Nonprofits Make a 'Big Bang' Impact
blog.hubspot.com

With thousands of foundations across the U.S. all working toward advancing nonprofits‘ efforts around the world, it can be difficult to find the ones that stand out and would benefit from additional resources. However, 12 foundations making up a new knowledge-sharing and impact group called Big Bang Philanthropy have found a way to benefit from one […]

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Good Marketing Doesn't Feel Like Marketing: 5 Brands That Get It
blog.hubspot.com

I’m going to own up to something: When AT&T’s It’s Not Complicated commercials come on, I stop fast-forwarding. In fact, if it’s a new one and I’ve missed the first few seconds, I’ll press stop on my DVR, rewind it, and watch the commercial from the start. Now that’s good marketing if a company’s ad can get […]

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