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Negotiating a Job Offer? 15 Rules From a Harvard Business Professor
blog.hubspot.com

This post originally appeared on the Opinion section of Inbound Hub. To read more content like this, subscribe to Opinion. So you’ve been through a few job interviews and now you’re down to brass tacks — you’re negotiating the offer. This can be complex, tricky business — and costly, too, if you don’t do it […]

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6 Ways Social Data Can Inform Your Marketing Strategy
blog.hubspot.com

Social media has historically been a great conversational tool for businesses. It has enabled engagement and interaction between the brand and the consumer — but as marketers, we crave more. We want to impact the bottom line, enable our sales team to be successful, and be an integral part of achieving the overall company goals.

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The 21 Different Personalities of Brilliant Copywriters
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Let me introduce myself. I’m, um, I’m, uh … Hmm. I had this a minute ago. But suddenly I’m a different person. I’m wearing a different hat. I have different strengths and skills. It’s like I switched gears. The chains fall into a different combination of sprockets and I’m cruising along with an entirely different […]

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Pandas, Penguins, Hummingbirds, Oh My! How to Keep Up With the Latest SEO Trends
blog.hubspot.com

Doesn’t it seem like every time you turn around there’s a new SEO update? You keep hearing about hummingbirds and pandas and penguins, but what the heck does it mean? (And what do these animals have to do with search engine optimization?)

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The Secrets to Creating a Lead-Generating Ebook [Video]
blog.hubspot.com

Creating an ebook? I can do that. I mean, it’s basically just a really long blog post, right? Wrong. It’s easy to forget just how labor-intensive putting together an ebook can be. For the journalist-type, the bulk of the work may seem

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Pinterest-Like Layouts Could Take Over Your Gmail Soon
blog.hubspot.com

Heads up marketers: There’s a Gmail field trial you want to sign up for right this instant. Remember about six months ago when Gmail unveiled a whole new inbox layout and suddenly all of the emails you were sending to leads and customers suddenly got bucketed into the ‘Promotions’ tab? Well today, there will

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The Fast Food Guide to Good Cause Marketing
blog.hubspot.com

Even if you haven’t eaten at a Wendy’s, I bet you’ve heard of the fast food chain — and maybe its iconic founder Dave Thomas. What you may not know is that Thomas was adopted, and started a foundation in 1992 to help children find families.

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New Research Firms Harness Wisdom of Crowds
blog.hubspot.com

The following post is an excerpt adapted from our new ebook, “The ‘Yelpification’ of the Software Buying Process: A CMO’s Guide.” Download your free copy if you want to learn about new firms that take a crowdsourced approach to doing research about business software programs.

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How to Use Infographics to Get Leads From Your Website
blog.hubspot.com

Infographics let you turn complex concepts, boring information, and eye-glaze-worthy data into visually enticing graphics that catch people’s attention. They get shared frequently on social media and have more potential to go viral than a simple text-only blog post with the same information. As a result, creating infographics for your website can get you more […]

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