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5 Lessons on Compelling Content from Australian Football
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On the first day of Content Marketing World Sydney, attendees were treated to an array of keynotes on the power of content marketing from experts like Joe Pulizzi and Jay Baer. But there was another speaker that really caught my eye. Matthew Pinkney, Head of Content for the Australian Football League (AFL), presented an overview […]

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Content Marketing World Sydney 2013: Killer Tweets from Day 2
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It’s unanimous: The Content Marketing World team is enamored with Sydney and all of the people we have met at the conference (check out our team outings on Facebook, from Mardi Gras to one of the most beautiful walks we have ever been on). We’re all more than a little sad to bid adieu, but […]

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A Year in Review: How HubSpot Grew by 82% in 2012
blog.hubspot.com

When we started HubSpot, we set out to transform the way the world does marketing. We believed then, and still believe now, that the marketing playbook is broken and that reinventing the playbook presents a great opportunity. The approach that will win the hearts and minds of customers leverages content and context to create marketing […]

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How to Know When to Pull the Plug on a Social Network
blog.hubspot.com

So, you want to stop wasting so much time, money, and resources on your social media marketing efforts. But, undoubtedly, you’ve heard numerous social media “experts” say, “You need to be on every single social network!” Well, that’s terrible social media advice, and you should simply ignore it.  While it’s a good idea to experiment […]

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Before & After: How to Fix 3 Egregious Website Design Errors
blog.hubspot.com

Most of us can agree that search experience has improved a lot over the years. Rarely do I come across a seriously spammy site, or one that’s just plain horrendous … though both of those certainly still exist on that world wide web of ours. What’s more common to come across is those silent but […]

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Facebook Showing Off New Look for News Feed, and Other Marketing Stories of the Week
blog.hubspot.com

Social media is quite the valuable tool in an inbound marketer’s tool belt. As social networks continue to grow, evolve, and sometimes fall out of relevancy, we must always stay up-to-date with the latest developments in the world of social media. Any inbound marketer can tell you how effective and inexpensive a well-run social media […]

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Why Function Trumps Form in Inbound Marketing Creative
blog.hubspot.com

Advertising is a blend of art and commerce. It’s art because it needs to make a compelling, emotional connection with an audience. It’s commerce because, at the end of the day, it needs to sell product. Sadly, the broader marketing and advertising industry is obsessed with creating ads that win creativity-based awards. And everyone in […]

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New Data Supports the Case for More Twitter Automation
blog.hubspot.com

A glance over the top Twitter users reveals an interesting pattern. Most of them are celebrities, well known media outlets, or sports teams. Every single account in the top few hundred most followed Twitter users is famous outside of Twitter. They didn’t get into the top lists because of their Twitter behavior; they got there […]

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Our Take on the Most Commonly Cited Shortcomings of Inbound Marketing
blog.hubspot.com

At HubSpot, we have the privilege of talking to a lot of marketers on a regular basis. And although we’re ultimately trying to sell inbound marketing software, a big challenge for our salespeople isn’t just in convincing people our software is a good choice for them — it’s also in selling them on the idea […]

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