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How to Use the VLOOKUP Function in Excel: A 1-Minute Explanation [Video]
blog.hubspot.com

This post is an excerpt from the video series 4 Essential Microsoft Excel Skills Every Marketer Should Learn. If you want to become a master of the almighty spreadsheet, watch the full video series here. I know, I know … “VLOOKUP function” sounds like the geekiest, most complicated thing ever.

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Why You Still Need Inbound Marketing (Even If Your Prospects Are Already In Your Database)
blog.hubspot.com

If you’ve been reading HubSpot content for awhile, you know as well as we do that inbound marketing works magic for lead generation. Indeed, one of the greatest benefits of inbound marketing is that it’s continuous and compounding: By creating ownable assets to generate awareness, traffic, and thought

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11 Things You Didn't Know You Were Doing Wrong on Twitter
blog.hubspot.com

Are you trying to amass a large following on Twitter? Want to increase your engagement and have meaningful conversations? Or maybe even drive more traffic to your website?

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This March Madness, Become a Marketing Data Management Champ
www.marketingprofs.com

Committing to a marketing data management process lets you trade guesses for metrics, cut down on headaches, and free up your time to enjoy the Final Four. So, pump up your marketing database, and your next marketing campaign will be an easy layup. Read the full article at MarketingProfs

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Twitter Launches Photo Tagging (Get Ready)
blog.hubspot.com

Good/horrifying news: Soon, you’ll be able to tag photos of people on Twitter. They’re also allowing you to add up to four photos per tweet and tag 10 people per photo, so you could conceivably embarrass 40 people in just 140 characters.

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Average CMO Tenure Now 45 Months, Indicates Rise of the Digital Executive
blog.hubspot.com

In the 1800s, Charles Darwin made one of greatest discoveries in human history. Darwin uncovered 14 species of finch, where each of their beaks evolved over time in order to properly consume the food available on its island. Without the finches’ ability to adapt to the changing food supply, they all would have simply died […]

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Google Maps Gallery: Showing Your Work Just Got a Lot Easier
blog.hubspot.com

We talk a lot about showing the impact of your work, but physically showing where your work is being done is even more compelling. Using Maps, for either an organization or a business can add a new element of engagement with your customers and supporters. Google Maps Engine and newly released Google Maps Gallery provide the […]

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LinkedIn Launches "Content Marketing Score" and Trending Topics Site
blog.hubspot.com

If you’re doing inbound marketing, you’re probably maniacal about measuring your success. You’ve got to grow a business after all … and you can’t just hit “publish” on a social media update and hope that it somehow brings you traffic. You’ve got to investigate the numbers that matter so you can fine-tune your efforts and […]

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How to Amplify Your Reach With Content Discovery Platforms
blog.hubspot.com

As marketers, one of our most important goals is driving more traffic to our sites, and one of the best ways to do that is through content creation. It helps you educate your audience, assert yourself as a thought leader, and generate more subscribers, leads, and opportunities.

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