With an estimated 10,000 people killed in the Central Philippines islands and almost 80% of structures in the typhoon’s path destroyed, life is brought to a standstill for hundreds of thousands displaced people. There are many organizations that have already moved into action to raise money and supply help and goods to those affected by […]
If you’re doing anything creative in your day-to-day work, chances are, you’re going to have days when you’re not feeling so creative. When I’m in a creative slump, I feel like I’m literally pulling the words out of my body. Not fun. But if your living depends on you being creative, you’ve got to get out […]
I love me a good infographic — especially when it’s an infographic about infographics. So when I came across this awesome one from Socially Sorted, I had to give it some love. And the “7 Superpowers of a Knockout Infographic” infographic doesn’t just spew out some stats about infographic usage. It actually supplies some great […]
I recently read that the “+1” button on Google+ is pushed more than 5 billion times a day. While I tried to wrap my head around what 5 billion anything really means, the marketer in me immediately thought: There’s a lot more people using Google+ than I thought. How can I take advantage of that?
What kinds of new, original offers can I create? What different types of blog posts can I try out? How do I ensure all of my content is high-quality? At one point or another, all inbound marketers ask themselves these questions — and they should. After all, it’s good to constantly seek out new types […]
Inbound marketers know their marketing strategy isn’t complete without social media. That’s where your fans and followers sing the praises of your product (especially in online reviews) for the world to see. But there are two groups of people on social media: Your fans and followers, and then everyone else.
When Google makes changes to its all-powerful, mysterious search algorithm, the world of inbound marketing watches and, more often than not, reacts strongly to them. These algorithm adjustments have certainly proved to be challenging for marketers. But, the fact of the matter is it’s on us marketing pros to roll with Google’s
A version of this post originally appeared on Inbound Insiders, a new section of Inbound Hub. To read more content like this, subscribe to Inbound Insiders. Have you ever heard anyone say “I chose my bank because its website has cool banners,” or “I always buy from that business because of their
Movie directors often solely focus on how to shoot and cut great video, what with their savvy camera tricks and editing techniques. Inbound marketers, on the other hand, focus not only on the importance of how to generate top-notch video, but also why developing great videos is vital to their marketing efforts.