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The Resources You Need to Start Creating Visual Content [In Under 100 Words]
blog.hubspot.com

Happy weekend! Time for more marketing in under 100 words. Today, it’s do-it-yourself design. First, learn some basic design terms and keep the non-designer’s guide to Photoshop handy.

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You're Overthinking It: 10 Marketing Freak Outs to Stop Worrying About
blog.hubspot.com

Hey marketer. How ya doin?  Little stressed? Feelin’ like ya messed up? Things not working out the way you planned? It’s okay. According to The Onion, only .0003% of things that happen actually matter. Or if you’re looking for serious advice not based on fake

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10 Brands' Twitter Marketing You Can't Help But Love
blog.hubspot.com

Social media conversations have evolved. Rather than broadcasting messages, users and brands are engaging in more direct communication. And the most prominent social channel for these one-to-one conversations is Twitter. It’s a good thing, too. Episerver reports that 30% of brands experience increased customer loyalty after establishing a social media

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#SocialSkim: Social Media This Week, Including Domino's Gaffe and Breaking Bad
www.marketingprofs.com

Catch the first-ever WhatsApp music video (by Katy Perry), Twitter’s latest social TV moves, a GIF library from Reddit, the latest community management gaffe… this time from Domino’s, and when to Vine vs. when to Instagram. Also, if you’re a Breaking Bad fan, we’ll wrap up with a treat just … Read the full article […]

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How to Easily Create a SlideShare Presentation [+Free Template]
blog.hubspot.com

Please raise your hand if you’ve ever felt personally victimized by PowerPoint. When you open it up, you’re hit with stark black Calibri font on a white background, killing any creative inkling you may have felt. It’s daunting enough to creating a 10-slide deck to report your monthly marketing

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Apple Money on the Table for Companies That Get Personalization Right
blog.hubspot.com

Yesterday, TechCrunch reported that Apple acquired video programming recommendation site Matcha. And it wasn’t for their smarts (though I’m sure they are very smart, indeed). Matcha built a personalization engine that Apple couldn’t say no to — they wanted that product under their roof. Thing is, Matcha is pretty small potatoes — in

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The Only Time You Want Zero Engagement on Facebook
blog.hubspot.com

Facebook’s latest News Feed algorithm update allows Facebook to surface more relevant content more easily based on your past engagement with a post, a friend, or a brand page. Essentially, they want to figure out what you enjoy and show you more of that, even if you missed something by a few hours. Among the factors […]

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25 Helpful Sales Blogs You Don't Want to Miss Out On
blog.hubspot.com

I don’t know if you know this, but we here at HubSpot kind of like blogging. So naturally, we’ve written about some of the best inbound marketing blogs on the internet (on our blog), but we hadn’t taken the time to find some of the best sales blogs out there.

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How Effective Conversion Paths Work [Cartoon]
blog.hubspot.com

I’m a sucker for a creative metaphor. I love taking a complex idea, dismantling it, and then conveying it in a form that’s much easier to digest. Sort of like explaining advanced inbound marketing concepts to my parents through a series of exaggerated hand motions and funnel-like gestures.

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