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The Marketer's Guide to Developing a Strong Brand Identity
blog.hubspot.com

If you’re a photographer and someone mentions GoPro, you think of a super-sturdy camera for the adventurous. Why is that? Because GoPro has done a good job defining their brand.

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A Stress-Free Approach to Adopting New Marketing Technologies
blog.hubspot.com

The rate of change in marketing technology — continually accelerated by all the new innovations we see every day — has created growing demand for tech-savvy marketing professionals who know how to research, select, manage, and integrate a diverse collection of tools. “Prototype marketers” — what we at PR 20/20 call the hybrid marketers that […]

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B2B Content Marketing: Create Intimate Conversations with Narrowcasting
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Named one of the top marketers by B2B Magazine in 2009, 2010 and 2011, Mark Wilson has made content marketing a cornerstone of how he connects with a sophisticated audience and business decision-makers. In recent years, Wilson has realized success by flipping the focus of his content marketing program from reaching the masses to more […]

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Brand Storytelling: 10 Steps to Start Your Content Marketing Hero’s Journey
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As a content marketer, you have probably heard the call for us all to become brand storytellers. While this sounds great in theory, the tricky part for many companies is determining how to develop these stories in the first place.  There are no hard-and-fast rules for developing your brand’s stories, but you can go back and […]

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When Content Formats Reach Their Peak: The Risk of Late Adoption
blog.hubspot.com

Sit back for a second, sip your coffee, and try to think of the most insanely innovative thing you’ve seen in, say, 2013. Got something? Cool. Now I’m gonna ask you to place an over-under bet with yourself. How long do you think it’ll take for that innovation to be copied or adopted by hundreds, […]

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How to Design a Site Structure Visitors AND Search Engines Love
blog.hubspot.com

If you have a website, then you have certain steps that you want your visitors to take; fill out a form, make a purchase, learn about a product or service, sign up for a newsletter, that sort of thing. Whether people actually reach those goals, however, is entirely dependent on how easy you make it […]

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8 Useful Tools for Identifying and Connecting With Prospects
blog.hubspot.com

Ah, the elusive prospect. You know they’re out there in need of your service or product, but it can be tough to uncover them at the right time in their search. So how do you find them ? And once you find them, what the heck do you do with them? Just poke ‘em with […]

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6 Ways the Content Marketing Backlash is Getting it Wrong
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As regular CMI readers know, nearly all of our posts are originals. Yet, sometimes when we find a diamond in the rough that adds to the conversation on content marketing, we will repurpose someone else’s post. Well, I had the opportunity a few days ago to read this post courtesy of Doug Kessler at Velocity Partners […]

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60 Memorable Tweets from Content Marketing World Sydney 2013 [Day 1]
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The Content Marketing Institute team could not be more excited to be in Sydney for Content Marketing World! The first full day of sessions was a blast, and our heads are spinning with so much great information. If you were not able to attend, here are some of our favorite highlights — in tweetable form. […]

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