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How to Use LinkedIn's 'Sponsored Updates,' a New Type of Ad for Company Pages
blog.hubspot.com

Yesterday, B2B marketers everywhere rejoiced: LinkedIn announced Sponsored Updates, an advertising solution that allows brands to promote any post from a LinkedIn Company Page to specific people directly in their newsfeeds. Relevant content delivered to the right people at the right time? As inbound marketers, we’re definitely into that.

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29 Free Online Design Tools for Creating Stunning Visual Content for the Web
blog.hubspot.com

Who doesn’t love free stuff? If I can find a free tool to do something I’d otherwise have to pay for in my marketing, I’m going to try the free one first. As long as I can achieve the same quality result from the free tool, there’s no need to waste budget.  And in my quest to find alternatives to fancy computer programs, […]

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The Best Product Videos Ever (and Why They Make You Buy)
blog.hubspot.com

I could watch product videos all day long. If possible, I’d watch the length-equivalent of The Godfather Part III in product videos at work (assuming they were good enough and my boss allowed it). I’m guessing you may want to watch many of these videos too but may not have that much time on your […]

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Advertisers Find Sneaky New Way to Make You Watch Commercials
blog.hubspot.com

I don’t know if this is innovative, annoying, or a little bit of both. (Probably a little bit of both, but let me know what you think.) I was buying tickets for Bruce in the U.S.A. last night through Ticketmaster. I was doing this because Bruce Springsteen isn’t touring in the U.S. anytime soon, and […]

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The New Manager's Guide to Effective Leadership
blog.hubspot.com

Congratulations! You’ve recently been promoted to a new position as a manager. You now have a team, perhaps the opportunity to hire, and the chance to guide and grow your new direct reports. Are you ready for this? You may be feeling excited, afraid, nervous, or empowered. You may also be experiencing the very common imposture […]

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How to Get Featured on the First Page of SlideShare [SlideShare]
blog.hubspot.com

Very meta, we know.  When it comes to SlideShare marketing, there’s no better feeling than seeing your prized presentation featured on the SlideShare homepage. In addition to giving a boost to your self-esteem, landing a presentation on the first page of SlideShare will give your performance metrics a boost. With 70 million people checking out […]

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Want to Publish on LinkedIn? Now You Can
blog.hubspot.com

Ever wanted to get published on LinkedIn Pulse? Well get ready to roll up your sleeves and start writing: Today, LinkedIn announced that soon, all members will be able to post on the social network’s publishing platform. Though we haven’t gotten access to try it out for ourselves, LinkedIn’s help center says that

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The 11 Most Common Website SEO Issues [Infographic]
www.marketingprofs.com

Having duplicate content is the most common major SEO issue on websites, according to recent research from SEMrush. Read the full article at MarketingProfs

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The Hidden Costs of Creative Work (and How to Budget for Them)
blog.hubspot.com

Ever take an educated guess at something, only to find out that you were way, way off? Yeah, that was me trying to come up with line items for a “Branding & Creative” budget template. As it turns out, modern creative teams that want to stay on the cutting edge of design, video, and other […]

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