I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It’s in my blood. And I still enjoy working with prospects, or just jumping in to give a hand on an occasional demo with our team at HubSpot. One thing I’m constantly amazed by is just […]
Most marketers have been there — you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! And then suddenly […]
We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM?
At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story — but not just any story. The further we progress in the information age, the savvier donors become, and the greater the “return” they expect to see on their charitable investments. More and more, […]
Just a couple weeks ago, Google released a new feature — “in-depth” articles. The idea was to bring quality content to surface. According to research,10% of people’s daily search needs are for more in-depth content. So this new feature is intended to help unearth more of that in-depth content.
In PPC, there are lots of metrics to track, so it can quickly get confusing and then overwhelming. Marketers often ask me, “What’s the one metric I should optimize for? I just want to know the top one or two levers I can pull to make a difference!” In my experience, looking at thousands of […]
There are many challenges that a social media manager has to face head on in today’s world. Not only do you need to educate, respond, monitor, and engage your followers, but there’s also often an expectation that you will be switched on 24/7. That’s why many of our fans are surprised when they hear that […]
You’ve heard it before and you’ll hear it again: social media is getting more visual every single day. Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible. … And that’s because visual content works.
This week in inbound marketing was kind of different than normal. Most weeks, there’s one or two new product announcements and cool case studies that marketers would want to hear about. This week, there wasn’t much of that — instead, there was lots of new data about Facebook, Twitter, and email, as well as some […]