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A Lot of Top Journalists Don't Look at Traffic Numbers. Here's Why.
blog.hubspot.com

A version of this post originally appeared on the Opinion section of Inbound Hub. For more content like this, subscribe to Opinion. The Verge is one of the biggest and most influential technology news sites in the world, with 8.6 million monthly unique visitors and a staff of top-notch tech reporters. These

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The Key to Persuasive Writing? Stop Couching!
blog.hubspot.com

A few weeks ago, a couple HubSpotters and I were talking about something people do all the time, but shouldn’t. You’ll be in a meeting with your team, and suddenly it comes time for you offer up your opinion. “I could be wrong, but I think …” or “I just want to say …” or

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The Ultimate Cheat Sheet for Mastering LinkedIn
blog.hubspot.com

With more than 259 million users, LinkedIn is the most popular social network for professionals as well as one of the top social networks overall. Are you using it to its fullest potential? While new social networks are sprouting up constantly, LinkedIn is a powerful platform that often gets underutilized or put on the back […]

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Completely Preventable Ways You're Sabotaging Landing Page Conversions
blog.hubspot.com

If you’re serious about maximizing your investment in marketing, you’re probably at least trying to optimize your landing page conversion rates. You’re doing all the right things — split testing, trying different copy, rearranging page elements, and testing again. What if I told you all of those things, the

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"Free" Stock Photos, New Gmail Layouts, and More in HubSpot Content This Month [March Roundup]
blog.hubspot.com

It’s amazing how much can happen in one month, particularly in the digital marketing and tech world. At HubSpot, we understand that the technologies that you rely on to complete your daily tasks are constantly changing.

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The Definition of a Long-Tail Keyword [In Under 100 Words]
blog.hubspot.com

A long-tail keyword is a keyword phrase that contains at least three words (though some say two or more is considered long-tail). Long-tail keywords are used to target niche demographics rather than mass audiences. In other words, they’re more specific and often less competitive than generic keyword terms.

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Content Management Essentials: Strategy and Reuse
www.marketingprofs.com

Content development has many facets. Two that are often ignored are content strategy and the reuse of content. Read the full article at MarketingProfs

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10 Common Landing Page Myths: Busted
blog.hubspot.com

I remember when I found out the Tooth Fairy wasn’t real. My whole world was shattered. Granted, I was about eight, but I was furious to find out that my parents had been putting a quarter under my pillow every time I’d lost a tooth, not a sweet fairy named Daphne who lived in a castle made […]

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15 of the Most Creative Billboard Ads From Around the World
blog.hubspot.com

Yes, you read that correctly. I just used the adjective “creative” to describe billboard advertisements. I know, it’s hard to believe that there could be anything original about such a tired form of advertising. 

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