Most Recent

Why Sales Is Going Inbound: Introducing Signals
blog.hubspot.com

I started my sales career back in the 90s, and to this day, I still consider myself a salesperson. It’s in my blood. And I still enjoy working with prospects, or just jumping in to give a hand on an occasional demo with our team at HubSpot. One thing I’m constantly amazed by is just […]

2
Like
Save
The Go-to Guide to Creating Email Newsletters People Actually Read
blog.hubspot.com

Most marketers have been there — you’re sitting around a conference room, trying to figure out how to best engage leads and customers, sell more product, or just “stay top-of-mind” for your target audience, and someone decides there’s a solution that can solve all of those problems at once: an email newsletter! And then suddenly […]

9
Like
Save
What Is CRM? [FAQs]
blog.hubspot.com

We talk a lot about using your blog to answer questions your customers have. And in that spirit, we’ve been using our blog to answer some of the questions that people ask most frequently when they call in to our sales and customer service representatives. Today’s question of the day: What is CRM?

7
Like
Save
Did You Make an Impact? How to Tell Your Nonprofit's Story
blog.hubspot.com

At the heart of every nonprofit’s ability to engage donors and create movements is its ability to tell a compelling story — but not just any story. The further we progress in the information age, the savvier donors become, and the greater the “return” they expect to see on their charitable investments. More and more, […]

4
Like
Save
What Google's 'In-Depth Articles' Algorithm Update Means For Your Content Strategy
blog.hubspot.com

Just a couple weeks ago, Google released a new feature — “in-depth” articles. The idea was to bring quality content to surface. According to research,10% of people’s daily search needs are for more in-depth content. So this new feature is intended to help unearth more of that in-depth content.

8
Like
Save
How to Save Up to 50% on Your PPC With Quality Score
blog.hubspot.com

In PPC, there are lots of metrics to track, so it can quickly get confusing and then overwhelming. Marketers often ask me, “What’s the one metric I should optimize for? I just want to know the top one or two levers I can pull to make a difference!” In my experience, looking at thousands of […]

10
Like
Save
How One Social Media Marketer Can Manage Millions of Fans and Followers
blog.hubspot.com

There are many challenges that a social media manager has to face head on in today’s world. Not only do you need to educate, respond, monitor, and engage your followers, but there’s also often an expectation that you will be switched on 24/7.  That’s why many of our fans are surprised when they hear that […]

3
Like
Save
How to Make Visual Content for Social Media in 5 Minutes [Free Template]
blog.hubspot.com

You’ve heard it before and you’ll hear it again: social media is getting more visual every single day. Social networks like Facebook, Twitter, LinkedIn and Pinterest have increasingly adopted more visually oriented layouts and promote more visually appealing content when possible.  … And that’s because visual content works.

8
Like
Save
Promoted Tweets Boost Offline Sales by 29%, and Other Inbound Stories of the Week
blog.hubspot.com

This week in inbound marketing was kind of different than normal. Most weeks, there’s one or two new product announcements and cool case studies that marketers would want to hear about. This week, there wasn’t much of that — instead, there was lots of new data about Facebook, Twitter, and email, as well as some […]

4
Like
Save