I believe that performance measurement is the most important tool in every nonprofit’s fundraising toolbox. In order to improve the outcomes of your fundraising efforts, you need to measure performance, analyze results, and improve performance over time. But this begs the question … What should your organization measure?
We reside in a digital world of 301s, 404s, anchor text, link building, and keyword metrics. Search engines continue to evolve and become smarter and more efficient at deterring would be SEO-bandits, and the people keeping up with this knowledge are doing everything they can to stay relevant, and keep up with the changes.
When you’re looking for a job, you should expect to be Googled. Prospective employers want to get a good idea of your work and your personality before getting you to schlep all the way into the office. Neither of you have time to waste with a company, position, or candidate that won’t be a decent […]
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. We’ve all been there — staring back and forth between an empty, glowing white screen and the clock as your deadline crawls ever closer. Would it help to know you’re not alone? Probably not.
Ever take an educated guess at something, only to find out that you were way, way off? Yeah, that was me trying to come up with line items for a “Branding & Creative” budget template. As it turns out, modern creative teams that want to stay on the cutting edge of design, video, and other […]
April Fools’ Day is upon us once again. Companies everywhere will postpone their daily tasks to partake in the tomfoolery that is April 1st. If this year is anything like the last few years, we can expect a lot of product releases, update announcements, and a multitude of elaborate pranks from Google.
In almost any organization, Sales and Marketing have the same arguments. Sales wants more leads — they have quotas to hit, after all. Marketing believes they’re sending Sales plenty — they just want Sales to actually work the leads they’re sending.
Last year, research from Aberdeen’s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. For the vast majority of companies we talk to, however, personalization has stayed largely in
Created after the Glasspockets project, GrantCraft has produced a new guide for nonprofits that we should all get familiar with. The goal? To help define what information should be shared, and how to share it in an accessible and timely way. While there isn’t a standard playbook for all foundations to be transparent, GrantCraft, an