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Best-in-Class Demand Generation and Data Management [Infographic]
www.marketingprofs.com

Oracle’s recent acquisition of Compendium set the marketing world abuzz about the role of marketing automation and content marketing. But that conversation should also include data management and demand generation. Read the full article at MarketingProfs

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The Definition of Closed-Loop Analytics [In Under 100 Words]
blog.hubspot.com

The first time I heard “closed-loop analytics” I thought … “Uh oh, is that something I’m supposed to know?” Luckily, it’s aptly named, so it’ll be easy to give a succinct definition. Ever wonder what path your customers took to close? Closed-loop analytics tells you.

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Before & After: How to Fix These 7 Horrible Headlines
blog.hubspot.com

Crafting headlines is the hardest part of the entire writing process. You’ve got to be descriptive, yet concise. Attention-grabbing, yet factual. Seach-engine friendly, yet catchy. Oh, and alliteration works well. And you’ve probably overused the word “awesome” or “amazing” — so find something better than that. To top it all off, it should also fit in […]

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9 Quick SEO Wins Every Marketer Should Pursue
blog.hubspot.com

This post originally appeared on Insiders, a new section on Inbound Hub. To read more content like this, subscribe to Insiders. Search engine optimization isn’t about ranking for that one perfect keyword phrase anymore. It’s about making sure your website is performing like a well-oiled machine.

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The Twitter Chat That Never Happened (and 5 More That Shouldn't Either)
blog.hubspot.com

Yesterday, JPMorgan hosted the best Twitter Chat that never happened. The financial firm announced via Twitter last week that its very own Vice Chairman, Jimmy Lee, would be hosting a #TwitterTakeover to answer questions live that followers had tweeted using the hashtag #AskJPM.

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Why Your Nonprofit Should Inspire Youthful Philanthropy
blog.hubspot.com

We talk a lot about how your organization can engage Millennials (the 20-35 crowd), but we can’t forget about the even younger generations that are more than willing to do their part as well. From volunteering, to holding fundraising events, to working on campaigns, kids as

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Pinterest Pins Drive 25% More Sales Than a Year Ago [New Data]
blog.hubspot.com

Do you know how much one pin on Pinterest — yep, one measly pin — is worth to your company’s bottom line? I’d place a bet that most marketers don’t. Most marketers (especially those in the B2B sector) are worried more about the overall growth and success of their Pinterest strategy — not the unit […]

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Are Marketing Professors Playing Hooky?
blog.hubspot.com

I’ve had the privilege of attending various marketing and business academic conferences in the past few years, and at each conference, a few hundred professors from all over the world gathered to share their latest research and discuss best practices, both in terms of their disciplines and for the classroom.

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8 Up-and-Coming Design Trends Marketers Should Know About
blog.hubspot.com

Have you ever felt like every time you mastered a new design technique, there’s something else new and exciting that you see on websites? I know how you feel. There will always be new design trends we’ll hear about regularly and learn from. Some of these trends are long-lasting ones, though.

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