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The Definition of Marketing Automation [In Under 100 Words]
blog.hubspot.com

Marketing automation is often thought of as just software to help nurture contacts more efficiently. It consists of email, workflows, lists, and social tools that work with a large database of contacts to nurture them down the funnel. But there’s more to it than that. Marketing automation done right:

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Want to Squeeze More Conversions Out of Your Landing Pages? Read This
blog.hubspot.com

Let me guess … your boss wants you to get even more leads this month than last. Maybe you’ve got some big initiative planned with lots of moving pieces and a ton of team support. Maybe it’s just you trying to keep your head above water and squeeze out some extra leads.

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Samsung, Selfies, and Sponsored Content: How Marketers Might Ruin a Good Thing
blog.hubspot.com

On the surface level, there seems nothing harmful about selfies. At their worst, they’re an annoying pop culture trend based on intentionally choreographed photos that speak to the self-indulgent nature of the person taking them. At their best, they boost your self esteem as more and more people like a near-flawless photo of you. All […]

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How to Get More Leads by Optimizing Your Website Images
blog.hubspot.com

There’s a lot of advice out there on how to get more leads from your website: build an intuitive conversion path, place your form above the fold, make your calls-to-action stand out with contrasting colors, and so on. But sometimes there are simple optimizations you can make that can have a big impact on your conversion […]

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How to Work Less and Accomplish More: Career Principles to Live By
blog.hubspot.com

This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. If you’re a business owner you’re probably trying to grow. We all are. We’re also severely short on time and there just isn’t enough of it in the day. 

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The Secrets to Writing an Attention-Grabbing Blog Post [Infographic]
blog.hubspot.com

Whether it’s the first or the billionth blog post you’ve ever written, blogging can sometimes feel like you’re shouting in a crowded arena. No matter how loud you scream, you feel drowned out by the crowd. You want people to find, engage, and convert on your content, but it seems like it’s lost in the […]

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How to Tweet Around the Clock Without Being on Twitter 24/7
blog.hubspot.com

If you’re a full-time marketer, regardless of your intentions or your desire to grow your Twitter following, you simply have too much on your plate to be tweeting 24/7. But if you’re serious about growing your Twitter presence, it’s imperative that you find a way to tweet multiple times a day, every day.

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Eight Secrets of Success With LinkedIn PPC Ads
www.marketingprofs.com

If implemented correctly, LinkedIn pay-per-click (PPC) advertising can be a high-volume lead source at a low cost per lead. It is similar to Google AdWords paid search, but it can be more targeted and it is more specific to B2B. Read the full article at MarketingProfs

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5 Things Many Marketers Forget When Running A/B Tests
blog.hubspot.com

In 2014, the buzzword game has changed. “Data” is the new “synergy.” “Let’s A/B test it” is the new “Let’s circle back on that.”

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