The age of context is among us, folks. If you haven’t been beaten over the head with this message yet, context marketing is all about providing the right content to the right visitors at the right time. But according to a survey report from Yesmail Interactive and Infogroup Targeting
There aren’t many instances in our professional lives where having multiple personalities is seen as a positive trait. After all, it spawns dishonesty, deceit, and fosters a tense environment often filled with animosity.
With so much emphasis on quality content these days (and rightfully so!), it’s easy to forget about some of the other things that make an effective blog tick. But let me tell you — building a successful business blog isn’t just about creating content. And if that’s the only thing you’re focusing on, you’re definitely […]
One of the best ways a salesperson can engage a prospect between conversations and move him or her through the sales process involves absolutely no talking. How? Educate your prospects in between calls by leveraging your company’s content.
It’s no secret: We produce and publish a lot of content here at HubSpot. 20+ blog posts a week. Nearly 10 free ebooks, downloads, and webinars a month. And don’t forget the couple SlideShares we put together every week or so. Yup, we have kind of a “content machine” thing going on.
First, make sure you’re following the rules. Read up on Sender Score and CAN-SPAM, and check that your email list is healthy. Now take that healthy list and segment it real good. For real efficiency, enroll it in an email workflow.
You have a mobile optimized site. Woo hoo! That means you probably recognize that 67% of mobile users who land on a mobile optimized site are more likely to convert than if the page wasn’t mobile optimized, and that 61% of mobile users are likely to move onto a competitor’s site if the page they […]
We all know the saying “a picture is worth a thousand words,” and that visual content makes our marketing even more impactful. We also know that “imitation is the sincerest form of flattery,” so we were totally blushing when we heard about Facebook’s latest announcement.
When it comes to mobile advertising, less is more. We’ve all seen a barrage of under-pixelated, tiny banner ads — there’s nothing useful or valuable about that. In fact, they infuriate consumers who would rather not be yanked out of their mobile experience when they accidentally click on one.