On the spectrum of “business babble” to “delightful,” B2B copy usually nestles in comfortably at the babbling end. Usually. Then there are the B2B marketers who infuse a little personality, a little oomph, a
Pinterest is really doubling down before the holiday season! First it launched its Now-Trending tool, and now I hear it’s rocking a new feature to help add some location-based elements to the network. Yesterday, Pinterest announced the release of Place Pins, allowing Pinterest users to map their pins to certain locations. “Every day
Do you remember the day Old Spice and Taco Bell started trash-talking to each other on Twitter? It was soooo funny. How about the time a follower joked that bird poop could easily destroy a Smart Car and Smart Car responded with this? The best moments on Twitter are always the unscripted ones and embody what […]
The last time you wanted to send your coworker a hilarious article, how did you do it? Tweet at them? Post it on their Facebook wall? Probably not … their cube is literally two feet away from yours. I’d venture a guess you IMed or emailed it to them — or maybe even asked them […]
St. Baldrick’s Foundation, a volunteer-driven organization that raises money for childhood cancer research, only changed its social media strategy in the last year, but it has seen an incredible lift in engagement with its 68,000+ Facebook fans and 9,600+ Twitter followers.
We all want to reach a larger audience while still maintaining a connection and relationship with that audience. We can do this through glocalisation — the process of thinking and acting locally, while appealing to a global audience — in our content and social media strategy.
Wait! Don’t go! I know you saw “HTML” in the title of this blog post and considered skipping it entirely, but give it a chance. As marketers, we often get overwhelmed by the various skills we need to acquire in a modern marketing world. It’s not enough to be able to envision an ad campaign. You […]
Please raise your hand if you’re sick and tired of the same marketing buzzwords being thrown out there over and over and over to describe the latest trends in marketing. Okay, I can’t actually see if your hand is raised or not, but I’d guess that most people reading this post are tired of it … […]
You know that time the sweater you ordered was more blue than black? Or the time your friend’s birthday present showed up two weeks too late, even though you ordered it months ago? What about the time one of your returns didn’t process? Bad experiences with companies online aren’t