One of the most effective ways to tell the story of your nonprofit, its constituents, and staff members is through a blog. Storytelling about your nonprofit allows you to leveraging these human stories to connect individuals to your cause and inspire them support your organization — and connect you to a wider audience online.
So you’ve got a marketing problem — one that happens to the best of us. It’s not that you’re not attracting visitors to your website and converting them into leads — you’ve got your business blog, social media, landing pages, and marketing offers down pat. But once you get your leads in the door, they get […]
Almost every marketer has been through a website redesign in their lifetime. Whether it’s for corporate rebranding, launching new products, going mobile, or just to increase the site’s effectiveness, a redesign is a great way to recharge and breathe new life into your online presence.
Anyone else feel like Facebook’s rolling out updates faster than the speed of light? It got to be so much I actually asked someone on our content team if we needed to update our Facebook for Business ebook — and she responded with a resounding, “uhhh YEAH.” So we did … and then Facebook went […]
Recently, Google announced a change in the way Quality Score would be reported within AdWords. The change, which they’re reportedly doing for more transparency, is supposed to tie your reported Quality Score — the figure between 1 and 10 that you see in AdWords — more closely with your actual Quality Score — the figure […]
We’re trying a new thing here at HubSpot — Digital Ebook Club. You see, we have all these ebooks that spur questions for people, but it’s really hard to corral all that Q&A and discussion into one place that fosters real-time interaction. Enter the Digital Ebook Club! For our first read,
At HubSpot, we love to teach businesses how to write compelling copy and irresistible offers. One of the most important elements of any piece of content is having an attractive headline. Especially in today’s economy where every company is fighting for consumer attention, standing out is important.
Ready to give your university’s social presence a boost? You’re in luck! Last week, the professional social network LinkedIn announced University Pages. A platform for universities to share information, connect with prospective students and their parents, and retain communication with alumni networks, University Pages are “one
Portions of this blog post were excerpted from the ebook, 101 Examples of Effective Calls-to-Action. If you’d like to see more examples of superb CTAs, download it for free and learn exactly what makes them so effective. The other day I was walking to the bus, using my NextBus app to track when the bus would […]