Most Recent

8 B2B Companies That Deliver Delightful Copywriting
blog.hubspot.com

On the spectrum of “business babble” to “delightful,” B2B copy usually nestles in comfortably at the babbling end. Usually. Then there are the B2B marketers who infuse a little personality, a little oomph, a

5
Like
Save
Pinterest Adds 'Place Pins' Just in Time for Black Friday
blog.hubspot.com

Pinterest is really doubling down before the holiday season! First it launched its Now-Trending tool, and now I hear it’s rocking a new feature to help add some location-based elements to the network. Yesterday, Pinterest announced the release of Place Pins, allowing Pinterest users to map their pins to certain locations. “Every day

3
Like
Save
How to Bulk Schedule Tweets Without Sacrificing Authenticity
blog.hubspot.com

Do you remember the day Old Spice and Taco Bell started trash-talking to each other on Twitter? It was soooo funny. How about the time a follower joked that bird poop could easily destroy a Smart Car and Smart Car responded with this? The best moments on Twitter are always the unscripted ones and embody what […]

7
Like
Save
What Is Dark Social? [FAQs]
blog.hubspot.com

The last time you wanted to send your coworker a hilarious article, how did you do it? Tweet at them? Post it on their Facebook wall? Probably not … their cube is literally two feet away from yours. I’d venture a guess you IMed or emailed it to them — or maybe even asked them […]

8
Like
Save
How Nonprofits Can Use Facebook and Twitter to Drive Engagement
blog.hubspot.com

St. Baldrick’s Foundation, a volunteer-driven organization that raises money for childhood cancer research, only changed its social media strategy in the last year, but it has seen an incredible lift in engagement with its 68,000+ Facebook fans and 9,600+ Twitter followers.

8
Like
Save
How to "Glocalise" Your Social Media Presence for a European Market
blog.hubspot.com

We all want to reach a larger audience while still maintaining a connection and relationship with that audience. We can do this through glocalisation — the process of thinking and acting locally, while appealing to a global audience — in our content and social media strategy.

8
Like
Save
HTML Decoded for the Plain Text Marketer [+Free Digital Guide]
blog.hubspot.com

Wait! Don’t go! I know you saw “HTML” in the title of this blog post and considered skipping it entirely, but give it a chance. As marketers, we often get overwhelmed by the various skills we need to acquire in a modern marketing world. It’s not enough to be able to envision an ad campaign. You […]

3
Like
Save
The Next Big Thing: Scaring the Sh*t Out of Your Customers
blog.hubspot.com

Please raise your hand if you’re sick and tired of the same marketing buzzwords being thrown out there over and over and over to describe the latest trends in marketing.  Okay, I can’t actually see if your hand is raised or not, but I’d guess that most people reading this post are tired of it … […]

9
Like
Save
Wrote a Negative Online Review? It'll Cost You $3,500
blog.hubspot.com

You know that time the sweater you ordered was more blue than black? Or the time your friend’s birthday present showed up two weeks too late, even though you ordered it months ago? What about the time one of your returns didn’t process? Bad experiences with companies online aren’t

4
Like
Save