More and more nonprofits are adopting content marketing strategies to boost fundraising efforts every year — and new data shows why this is clearly the case. A recent Content Marketing Institute study shows 92% of nonprofits are using social media, blogging, email, and videos for their content marketing efforts.
Good inbound marketing means sending emails to people who actually want to hear from you. But oftentimes, your emails still end up getting lost in the inbox clutter — or worse, in the spam folder. And then, when someone actually opens your email, they don’t actually click through. You may often think to yourself, “Ugh. I just can’t […]
I had the idea for this blog post, got really excited brainstorming it with my team, and then I was like, “Wait, I’m sure people have done this before.” So I Googled it, and they have — but hey, doesn’t mean we can’t still have our own fun. So we checked out the news and The […]
Even after years and years of learning it in school, grammar is just one of things that many people don’t always get right. It’s hard. Words and phrases that sound fine in your head or spoken out loud can suddenly look like gibberish when written down — that is, if you’ve realized that you made […]
This post originally appeard on Up and to the Right, a new section of Inbound Hub. To read more content like this, subscribe to Up and to the Right. Last week Google India released its moving Reunion video. Now, a similarly touching video
I can’t get enough of mobile apps. Every time I hear about a new one, I immediately download it. The prospect of a new app with new functionality excites me the way a little kid gets excited to have ice cream or candy. Now that I’m a marketer, I’m always looking for apps that go […]
So you’ve created some content. Shiny, fresh, and hot off the press, and now it’s time to use that content to generate leads for your business. What better way to do so than with social media? The way you position your social posts is the key to how successful they’ll be in driving people to your […]
It’s the classic story trope. Two music videos. Similar launch days. Similar concepts. Similar executions. In the race to the top of internet fame and fortune, which will go viral? I’m talking about the newest interactive music videos from Bob Dylan and Pharrell, currently making their ways around the internet.
I’d venture a guess you get many emails in your inbox every day. Coupons, daily deal sites, newsletters, password resets, lead nurturing emails, social media notifications, invitations to your friend’s party, and maybe even an email from your mom. That’s a lot to sift through, never mind open.