We inbound marketers are a unique bunch. One day we love to dream up lovable campaigns to delight our audience, and the next we want nothing more than to dive into some data. As more and more companies begin to turn on their inbound marketing machine and start creating content, let’s remember that our inherent […]
When we first posted a photo of our do-it-yourself design ebook cover on Facebook, one of our fans challenged us a bit on whether we really designed the cover ourselves by commenting, “I bet 1 million $ they hired someone to design that image.” Since I’m the guy who leads the creative services part of […]
Lately, real-time marketing is the buzzword du jour. While the notion of real-time marketing has been around since the mid-nineties, the practice gained steam after Oreo’s “Dunk in the Dark” ad was created immediately following the power outage during this year’s Super Bowl.
A lot of marketers are interested in keeping tabs on their competitors’ search engine optimization (SEO). And it makes sense — whether you’re just starting out with SEO or have been at it for a while, you want to have a clear sense of the competitive landscape in the search engine results pages (SERPs) so […]
Remember the kindergarten exercise, show and tell? Well, based on its more mobile-friendly News Feed redesign, it appears Facebook will now be more show than tell. Or, to be more precise, it will be burying the tell in billions of pictures.
Finally! You’ve made it through the long and arduous process of developing a new content offer. You’ve chosen a topic, gone through the painstaking process of developing a great piece of content, built the landing page and its calls-to-action, and you know where it’s going to live on your website.
The rapidly growing user bases of photo-centric sites like Instagram and Pinterest, and the recent image-focused redesign of Facebook’s News Feed are two of many indicators that visual content is a force to be reckoned with in marketing. According to 3M Corporation, 90% of information transmitted to the brain is visual. And on Facebook alone, our […]
Nowadays, it feels like every social network and online platform has some sort of tool designed for marketers. Whether we know it or not, many of these networks and services are adding business pages, analytics, and even automation into their functionality.
Google’s pretty good at surfacing relevant content based on your search query. But sometimes you need something so insanely specific that a general keyword phrase doesn’t really do it for you, especially for marketers on the hunt for a specific piece of content. Enter the Google site:search. This allows you to search just one domain […]