Top Stories

12 Awesome HubSpot Resources That Won't Cost You a Dime
blog.hubspot.com

In the midst of holiday shopping and seasonal sales, it’s easy to get caught up in spending. But sometimes, the best things are free.  Over the years, HubSpot has developed a number of free tools and programs that we love to share with others. In celebration of the giving season, we’ve packaged up 12 days of […]

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Meet Objective-Based Ad Buys: Facebook's New Consultative Ad Dashboard
blog.hubspot.com

When I created my first Facebook ad ever, I had no clue what I was doing. I picked target demos at random (The more people who see my ad, the better!) and barely considered the difference between CPM and CPC. All I knew was that my boss asked me to make a Facebook ad — […]

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Tired of Ecommerce Product Returns? Try a More Lenient Policy
blog.hubspot.com

It makes sense to implement a rigid return policy, doesn’t it? By requiring that products be returned for refund or exchange before a certain number of days pass, customers are likely to let the deadline pass without realizing. At least, that’s the basic idea (and hope) for strict policies. What if the opposite were true? […]

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What Makes Content Compelling? An Analysis of 3 Top-Performing Articles [Infographic]
blog.hubspot.com

Inbound is no longer something entirely foreign to marketing teams: Globally, three out of four marketers prioritize an inbound approach. This means that brands are producing content at an accelerated rate, and in order to remain competitive, you need to consistently produce something that is compelling enough to generate a ton of shares. However, is this kind of […]

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The 6 Types of Conversations Everyone Has on Twitter [Infographic]
blog.hubspot.com

I hate to break it to you, but most of us on Twitter aren’t original. Sure, we send 500 million tweets collectively a day. We can have millions of followers. We have 140 characters to say whatever we want whenever we want. But according to a recent study done by the Pew Research Center, we only have […]

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7 Tips for Agency Leaders From Top Marketing Executives
blog.hubspot.com

Running an agency is a tough business. You’re constantly balancing new business development, creativity, employee management, legal concerns, invoices, new tools… the list goes on and on. With so many responsibilities, how do you know what to prioritize? Wouldn’t it be nice to know what your clients think you should focus on? We rounded up […]

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The Marketer's Guide to Mobile [Free Kit]
blog.hubspot.com

As marketers, we know that the term “mobile optimization” can sometimes seem like just another hot button term these days. And the actual process of optimizing your brand’s site can be somewhat intimidating. In hopes of making the whole process a little less daunting, we teamed up with Localytics to bring you The Marketer’s Guide […]

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Facebook Wants to Tap Into Your Cell Phone's Mic. Will You Let Them?
blog.hubspot.com

Today, Facebook announced a new feature that might make even the oversharers among us squeamish. It’s a feature that taps into your cell phone’s microphone, and identifies the TV show, movie, or song playing in the background so you can share it on Facebook. (If you’ve ever used the popular app Shazam to identify a […]

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The Ultimate Guide to Account-Based Marketing: 6 Key Steps
blog.hubspot.com

There’s something kind of cool happening in the world of marketing. Actually, there’s always something cool going on here. But as you may have recently heard, people are paying a lot of attention to something called account-based marketing (ABM). After all, over the past year, there’s been a 21% increase in the number of companies […]

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