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7 Ways Leaders Can Inspire Innovation Across Teams
blog.hubspot.com

Innovation in the workplace poses a unique challenge: Growth requires your employees to take risks, yet chasing unproven ideas can often mean fundamentally risking your job. While many companies find success confining innovation to specific departments or innovation labs, this can often limit the flow of ideas and constrain the development of new products. When […]

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Four Steps to Lowering Your PPC Costs
www.marketingprofs.com

You’ve probably noticed that you (and a lot of other advertisers) have recently been paying more for PPC campaigns than you used to. So how can you pay less, short of putting a stop to your PPC campaign or lowering your bids? Read the full article at MarketingProfs

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How Outsourcing Creativity Can Save Your Agency From Burnout
blog.hubspot.com

“Creativity is an advertising agency’s most valuable asset, because it is the rarest.” – Jef I. Richards Whether you are in advertising, content marketing, or any other marketing service, one of the greatest values you can bring your clients is creativity. Compared with 2016, 70% of B2B organizations say they will produce more content in […]

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The Science Behind a Happier Commute [Infographic]
blog.hubspot.com

Here’s what you definitely shouldn’t do the next time you’re stuck in traffic on your way to work: calculate just how much time you spend commuting to and from the office. Seriously, don’t do it. The realization that you spend weeks of your life behind the wheel (or choice of public transport) could just be enough […]

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Eight Simple SEO Mistakes Killing Your Content Marketing
www.marketingprofs.com

Search engines want to show the world your content, but not if you’ve made mistakes that undermine the user experience and search engines’ guidelines. So give them what they want by avoiding these eight common mistakes that content creators make. Read the full article at MarketingProfs

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15 Proven Methods for Increasing Organic Traffic in 2017
www.marketingprofs.com

Instead of hypothetical ways that might increase your site’s organic traffic, here are proven approaches that 17 SEO experts themselves use. Read the full article at MarketingProfs

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22 Companies With Really Catchy Slogans & Brand Taglines
blog.hubspot.com

Keep it simple, stupid. We don’t mean to offend you — this is just an example of a great slogan that also bears the truth of the power of succinctness in advertising. It’s incredibly difficult to be succinct, and it’s especially difficult to express a complex emotional concept in just a couple of words — […]

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3 Companies Creating Perfect Omnichannel Ecommerce Experiences
blog.hubspot.com

Before we get too far into this how-to, let’s first talk about what “omnichannel” actually means. Too many times, a brick-and-mortar store will put together an ecommerce site and call their sales experience “omnichannel.” In reality, offering more than one way to make a purchase just gives buyers a multi-channel experience. Now that you’re aware […]

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The 10 Most Popular CRM Products
www.marketingprofs.com

What are the most popular sales and marketing customer relationship management (CRM) software products on the market? Read the full article at MarketingProfs

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