Top Stories

Google Kills Authorship, Photos and All
blog.hubspot.com

First it was Authorship photos. Now, it’s the whole shebang. Yep, that’s right — Google Authorship is over. According to a Google+ post yesterday by Google Webmaster Tools’ John Mueller, Google is removing authorship results from search and won’t be tracking the rel=author tag data

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Why Agencies Need to Take Transparency More Seriously
blog.hubspot.com

The lack of transparency that often occurs between advertisers and their marketing partners has reached a tipping point. Advertisers have spoken loud and clear: They are tired of paying more and more for their digital advertising and seeing less and less return on investment from these efforts. In fact, many companies are wondering where the […]

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YouTube SEO: How to Optimize Videos for YouTube Search
blog.hubspot.com

When I was just a wee lass and HubSpot was first starting to make a name for itself, inbound marketing was a brand new idea. Marketers were learning that they couldn’t just publish a high volume of content — it also had to be high-quality and optimized in ways that made it as discoverable as […]

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The Top 50 Marketing Blogs on the Internet Right Now (+ Advice From #1)
blog.hubspot.com

If you’re anything like me (and my apologies if you are), you like lists. And, if you also happen to work in marketing, you’ve probably heard of the old AdAge Power150 list — it was a list of the top marketing blogs in the world. I use the past tense, because a few months ago AdAge […]

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How Workplaces Get Diversity Training Wrong
blog.hubspot.com

Workplace diversity isn’t just good for your employees’ wellbeing — it’s also good for business. Back in 2015, a McKinsey report found that companies with management teams in the top quartile for ethnic and racial diversity were 35% more likely to have financial returns above their respective national industry medians. Companies in the top quartile […]

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The 15 Best Infographics of 2014
blog.hubspot.com

Every year people proclaim the death of something or other in marketing — and the death of the infographic doesn’t escape conversation. It’s probably because while more people have caught on to the power of infographics for communications or marketing initiatives, not all of them are doing it well — so it’s hard to separate the […]

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SEO: Defined in a Single GIF
blog.hubspot.com

When I first got started in marketing, I didn’t know too much about SEO. It’s probably pretty simple, I thought to myself — after all, it’s just a three-letter acronym. Plus, I knew that it had to do with search engines like Google — and since I used Google every single day, I figured it wouldn’t […]

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How Does Facebook Stories Stack Up to Snapchat?
blog.hubspot.com

If you can’t beat ‘em, join ‘em. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued recently with the launch of Facebook Stories […]

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How to Spot a Lead on Twitter [Flowchart]
blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. To many salespeople, “social selling” equates to “LinkedIn.” According to a survey conducted by PeopleLinx, 76% of reps understand LinkedIn’s potential for sales, but a scant 16% see the value in Twitter for social selling. This gap is understandable. While […]

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