Top Stories

How Workplaces Get Diversity Training Wrong
blog.hubspot.com

Workplace diversity isn’t just good for your employees’ wellbeing — it’s also good for business. Back in 2015, a McKinsey report found that companies with management teams in the top quartile for ethnic and racial diversity were 35% more likely to have financial returns above their respective national industry medians. Companies in the top quartile […]

10
Like
Save
The 15 Best Infographics of 2014
blog.hubspot.com

Every year people proclaim the death of something or other in marketing — and the death of the infographic doesn’t escape conversation. It’s probably because while more people have caught on to the power of infographics for communications or marketing initiatives, not all of them are doing it well — so it’s hard to separate the […]

10
Like
Save
SEO: Defined in a Single GIF
blog.hubspot.com

When I first got started in marketing, I didn’t know too much about SEO. It’s probably pretty simple, I thought to myself — after all, it’s just a three-letter acronym. Plus, I knew that it had to do with search engines like Google — and since I used Google every single day, I figured it wouldn’t […]

10
Like
Save
How Does Facebook Stories Stack Up to Snapchat?
blog.hubspot.com

If you can’t beat ‘em, join ‘em. This is a lesson Facebook has perfected over the last year as it continues to launch products to compete with Snapchat, the app it tried and failed to purchase back in 2013. The battle over the disappearing social media story continued recently with the launch of Facebook Stories […]

10
Like
Save
How to Spot a Lead on Twitter [Flowchart]
blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. To many salespeople, “social selling” equates to “LinkedIn.” According to a survey conducted by PeopleLinx, 76% of reps understand LinkedIn’s potential for sales, but a scant 16% see the value in Twitter for social selling. This gap is understandable. While […]

10
Like
Save
The Staircase Guest Blogging Strategy
blog.hubspot.com

Our startup journey has proved it — guest blogging is king, queen and all the aces in content marketing. Guest blogging lets you share expertise and build authority in the industry, and the backlinks you receive to your own website helps your SERP rankings. We started Chanty from scratch. Thanks to the staircase guest blogging […]

10
Like
Save
Make Personalization Work by Starting with the Right Data
blog.hubspot.com

Whenever I have the opportunity to chat with a thought leader in the marketing industry, I always like to ask: What trend do you think will be next year’s buzzword? In 2014, many professionals said 2015 would be the year of personalization — a prediction that, as it turns out, may have been a little […]

10
Like
Save
How to Spell Words You Don't Know: Techniques From Grammar Experts [Infographic]
blog.hubspot.com

Ever wanted to write out a word, but realized you weren’t quiiite sure how to spell it? We all face this challenge every once in a while, and the internet — or autocorrect — isn’t always there to save the day. This is when we need to put ourselves in the shoes of a spelling bee contestant. When […]

10
Like
Save
4 Management Styles to Strive For, And 4 to Avoid
blog.hubspot.com

Growing up, a few of my baseball coaches were some of the most ruthless and demanding people I’ve ever met. They used fear to push my team to our physical and emotional limits, intimidated us with cruel ultimatums, and didn’t really seem to care about us as people. They did everything they could to win […]

10
Like
Save