Top Stories

15 Questions to Make You a More Empathic Person
blog.hubspot.com

We know empathy — the ability to understand and relate to the emotions of others — is a core competency of creativity, leadership, and being an all-around happy, successful person. Consciously approaching situations with an empathic perspective enables us to devise more inventive, impactful solutions to problems, form meaningful relationships, and ultimately, understand ourselves more […]

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Your New Go-to Guide to Content Promotion [Free Ebook]
blog.hubspot.com

It’s no secret that we create a lot of content here at HubSpot. We’ve got multiple blogs that publish daily and a library of 2,000 downloadable offers.  To make sure we’re getting the most out of each of those pieces of content, we’ve ramped up our promotions, too. Through years of experimentation with promoting these lead generation offers, […]

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HubSpot & Salesforce Sign a Partnership Pact Through 2020
blog.hubspot.com

I’m thrilled to announce that HubSpot has renewed our ISVForce relationship with Salesforce.com through 2020. This is great news for HubSpot, HubSpot’s customers, Salesforce, and Salesforce’s customers. Nearly 20% of HubSpot marketing software customers use Salesforce.com’s CRM product. We have spent many many many calories over many many many years building a great integration experience […]

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7 Reasons You're Not Getting ROI From Your Content
blog.hubspot.com

Content as a marketing strategy is reliable and cost-effective, but only if it generates high-quality leads. To succeed, you must not only create and promote content, but also analyze and optimize the content. If your content marketing results are falling flat, here are 7 reasons why it might be happening and what you can do about it. […]

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So Your Ebook Didn't Generate Leads? You Could Be Making These Rookie Mistakes
blog.hubspot.com

We’ve all had it happen before.  You spend days creating an ebook. You slaved over the copy. You hacked together the design. You put it on your website. And then … crickets. No one downloads it. But you were told ebooks are one of the most effective forms of content marketing. So what gives? If you’re using ebooks […]

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What Is a "Dedicated IP" in Email Marketing?
blog.hubspot.com

As you start to get more heavily into email marketing you may start to hear about dedicated IPs. To understand dedicated IPs and decide if you need one, you first need to know a bit about email deliverability and sender reputation.   An email’s deliverability depends largely on the reputation of the IP address that […]

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What's It Like Wearing Google Glass? A Glimpse Into the Future With Robert Scoble
blog.hubspot.com

Imagine an app where you can look at something, say “Buy that,” and just like that, Amazon will get to work shipping it to you. Or imagine being able to say, “Find coffee nearby” and having an app direct you to a coffee shop where your drink is waiting for you, and your credit card […]

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The Best Times to Send Business Emails This Holiday Season [New Data]
blog.hubspot.com

This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. We’ve finally found an effective email strategy. Our open and clickthrough rates are optimized — or so we thought. Until one December morning when our metrics plummet. It must be a mistake. Or, it’s the holiday season. Each year […]

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Increasing Engagement for Regional Publications
blog.hubspot.com

AOL may have scaled back its Patch.com presence in 2013, but the market opportunity for regional publications is still alive and strong. Community newsletters and magazines are timeless concepts, and they’re gaining in popularity in the digital ecosystem, too. Just take a look at the following study from Havas PR UK: local newspapers took the […]

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