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The Responsibility of Advertising and PR to the General Public in 2017
blog.hubspot.com

There’s been a lot of talk recently about the responsibility of journalists to tell the truth. However, there seems to be one part of the news-making equation that has so far been given a free pass, and that’s the information provided to newsrooms by PR. Due to cutbacks in journalism, and the demands of the […]

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The Best Schedules for Productivity (No Matter What Time You Wake Up)
blog.hubspot.com

If you’re a lover of sleeping in and staying up late like I am, titles such as the ones below might stress you out. “The Morning Habits of 5 Fortune 500 CEOs” “Why These Startup Founders Swear by Exercising in the Morning” “Train Yourself to Be a Morning Person” To all the early birds out […]

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8 Snapchat Mistakes to Avoid (and How to Fix Them)
blog.hubspot.com

Do you ever find yourself mindlessly scrolling on your phone — just tapping away at your various apps to see what’s going on? It’s my go-to method for killing time when I’m commuting or waiting for my TV show to return from a commercial break. And I’ve found that when I’m bored, I’m more likely […]

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Five Classic (but Ridiculous) Objections to Employee Advocacy [Infographic]
www.marketingprofs.com

Encouraging employees to advocate on behalf of their company on social media can be a boon to the business, but convincing management isn’t always easy. Here are responses to five common objections to employee advocacy. Read the full article at MarketingProfs

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32 Free Online Marketing Classes to Master Your Marketing Skills
blog.hubspot.com

I don’t know about you, but I miss going to school. I miss taking notes, studying, and most of all, learning a ton of new skills. That’s not to say I don’t learn a lot on the job here at HubSpot — because I absolutely do. But sometimes, there’s nothing quite like listening to a […]

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How to Design & Optimize Landing Pages [Free Ebook]
blog.hubspot.com

Landing pages are an essential component of any well-crafted, effective inbound marketing strategy. Whether your goal is to generate leads, sell products, or collect data, your landing pages are where the action happens. With the growing challenge of attracting and holding people’s attention online, it’s more important than ever to design your landing pages to […]

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5 Examples of Creative Shoppable Content from Brands
blog.hubspot.com

Remember the good old days of catalog shopping? A simpler time when you could flip through pages of a glossy magazine, ogling at advertisements that captured your attention, drew you in, and immediately transformed you into an interested customer. A lot has changed for brands since those nostalgic times. Thanks to social media and content inundation, […]

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Need to Convert Traffic Into More Leads? Experts Bust Common CRO Myths [Live Hangout]
blog.hubspot.com

Many marketers have to find out the hard way that more website traffic doesn’t always translate to more leads. Unless your site is optimized to drive visitors to take action and engage, you can attract thousands of visitors and never see one of them convert into a lead. That’s where conversion rate optimization comes in. Conversion […]

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3 Strategies to Increase Employee Retention
blog.hubspot.com

You started young. You were still growing when you started your first business. You felt the thrill of making something out of nothing. Or maybe you needed a taste of the real world and you got a job after college. Either way, here you are now. You’ve got a business. You worked through the tough […]

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