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How to Make the Most of a 30-Minute Phone Interview
blog.hubspot.com

Hiring good people can be difficult, time-consuming, and costly. If you’re in a constant cycle of hiring, I don’t have to tell you about the time warp it can cause — but what about the cost? The more interviews you do, the more you spend. And the more time you spend absorbed in lengthy interviews […]

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How to Hire the Best-Fit Freelancer for Your Next Project
blog.hubspot.com

So you’re ready to start looking for a skilled freelancer to help your project (and productivity) take off? Whether you’re engaging a freelancer for a small project or looking to bring them on for a longer engagement, here’s what you need to consider to find and hire the best freelancer for your project. How to […]

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Why We're Starting a New Podcast That Has (Almost) Nothing To Do With Our Company
blog.hubspot.com

There are more podcasts available today than anyone could possibly consume. More than 10 billion episodes were downloaded on Apple devices alone in the last year. These days it seems the only thing as plentiful as podcasts are podcast producers complaining about how hard it is to get theirs discovered. And yes, that includes us. […]

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The Charles Bukowski Guide to Effective Copywriting: 5 Tips
blog.hubspot.com

Copy is writing that compels. It connects with a specific audience, inciting emotions that drive action. It reads like a comfortable, personalized email but appeals to the masses. Copy enables sales on a grand scale, which begs the question: How do you write effective copy? Copywriting is a technical craft. Practice, practice, practice makes perfect. […]

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How to Get More Done by Doing Less
blog.hubspot.com

Productivity is generally thought of in terms of, “How do I get more done?” If we’re lucky, we work in teams and environments where that perspective is at least softened by combining it with a measure of efficiency or impact, but even then we don’t fully escape the rat-race-like pursuit of more. In fact, we […]

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Your Content Strategy Needs More Consistency
blog.hubspot.com

If I told you that content creation is a vital part of every company’s marketing strategy, your response would probably be a sarcastic “Well, duh. Thanks for that cutting-edge insight, John.” That’s because most of us know how important content is to our inbound marketing and our brands — both our respective company brands, as […]

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Gestalt Psychology and Why It's Essential for Good Design [Video]
blog.hubspot.com
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Finding the Best Search Terms for Your Business: 10 Tools and Tips
blog.hubspot.com

Despite the ever-present advice that long-tail keywords are king, many businesses still struggle to strategically use them to get content to the top of organic and paid search results. The truth is, tackling these long-tail keywords feels hard when you know you’re up against the giants. I know. I worked with many startups before I […]

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Are Micro-Influencers Or Macro-Influencers More Effective? [Infographic]
blog.hubspot.com

Chances are, if you spend time on Instagram, you’ve come across influencer posts on the platform. You know the kind I’m talking about — featuring a product or service, usually with the hashtag #sponsored or #ad in the caption. These influencers typically have hundreds of thousands of followers — or, in the case of people […]

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