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How to Turn Your Marketing Team Into Your Agency's Best R&D Department
blog.hubspot.com

Every time I try a new recipe for a dish at a party, I try a little sample before I serve it to my guests — and not just because I’m always hungry (which I am). I do it because I would never want to serve something new to my guests that I can’t be […]

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7 Leadership Resources for Any Stage of Your Career
blog.hubspot.com

Learning some things in life is relatively straightforward. Take knitting, for example — that’s typically as simple as procuring some yarn and needles and searching for a how-to video on getting started. Sure, your work might look a little haphazard at first, but the steps are fairly intuitive. Learning to lead others, on the other […]

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How to Communicate Effectively at Work With Your Boss
blog.hubspot.com

Do you feel like you and your boss are on the same page most days of the week? If you nodded “yes” emphatically, that’s fantastic. But many readers might have a different opinion. In fact, a recent HubSpot survey revealed that while 70% of executives might reflect positively on their team’s marketing strategy, only 50% […]

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7 of the Coolest YouTube Banners We've Ever Seen
blog.hubspot.com

When someone sends me a really great YouTube video, I always want to know who’s behind it. Was it an ad agency? A small or medium business? A B2B tech company? No matter who it was, if I’m impressed, I want to see more from the content creator. So once the video is done, I […]

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10 of the Best Ads from May: Hot Dogs, Rhinos, and an Accidental Viral Hit
blog.hubspot.com

In May, agencies got creative with alternative advertising mediums. While there were still plenty of traditional video and print ads on our radar, some crafty designers and copywriters turned to apps, bottled scents, modeling clay, and even an icy road trip to get their messages across.  Among other things, this month’s roundup features an accidentally viral […]

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How to Host an Instagram Takeover in 7 Easy Steps
blog.hubspot.com

Influencer marketing is a trendy topic these days, but it doesn’t require a lot of work or a ton of money to harness the power of influencers on your brand’s social media channels. One of the lowest-effort and most organic ways to work with another person or brand to advance your marketing goals is by […]

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8 of the Top Marketing Challenges Marketers Face Today [New Data]
blog.hubspot.com

Every marketer faces different challenges. Although we typically share similar goals, some teams are stuck on hiring top talent, while others are having trouble finding the right technology for their needs. Whatever the case may be, there’s always at least one area that you can stand to improve. In other words, there’s always room to […]

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The Harmful Effects of Sleeping With Technology [Infographic]
blog.hubspot.com

Did you know that the average technology user in the United States spends nearly 11 hours per day looking at screens? Sure, a lot of that time is spent at work on computers and mobile devices, but the rest of it is spent at home. And as it turns out, exposure to screens and other technologies […]

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How to Get Started With Paid Search [Free Guide]
blog.hubspot.com

In 2016, 96% of Google’s revenue came from paid search (or pay-per-click) advertising. Clearly, marketers are taking advantage of AdWords, but what does a great PPC campaign even look like? How do you ensure it drives ROI for your company? How do you even do a Google AdWords campaign? To help you get started the right way, […]

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