As an inbound marketer, you reap the benefits of having ideal prospects raise their hands and approach you when they are ready (or nearly ready) to become a customer and make a purchase. Your blogs, tweets, videos, ebooks, infographics, and other content assets are getting found on search and funneling names into your database.
Inbound isn’t all about marketing. After all, what happens to all those leads you’ve been getting? Your business can’t run on leads alone — you need customers who help bring in revenue and fuel your future inbound strategies.
Hiring for external-facing roles within your company is both remarkably important, and incredibly difficult. The people who you hire for roles like support, customer service, and sales will be the face of your brand, as they are the ones who will be interacting with your customers and clients on a daily basis.
Pinterest is often pigeon-holed as only right for certain types of brands: fashion brands, wedding-related businesses, baby brands, travel companies, restaurants. That compels a lot of marketers to misguidedly ignore a fast-growing social network that brags 70 million users, and is the second-biggest driver of social traffic on the web.
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. For some, the most coveted job in the marketing org chart is the CMO position. However, the path to actually get there is a tad unclear.
This ever happen to you before? You’re in your car listening to the radio, or you’re at your desk rocking out to Spotify or Pandora, when all of a sudden … that song comes on. When you hear that song, something magical happens: The world seems to melt around you, and — in true Marty McFly […]
Without having conversion forms, it’s going to be really hard to capture high-quality leads from your website. And as you know from understanding the elements of a well-optimized conversion path, a form works best when placed on a landing page touting an offer visitors simply can’t resist. But what happens when your conversion rate is […]
I’ve been blogging at Convince & Convert for almost six years, and we’ve been fortunate to see a very steady traffic increase year-over-year. But with many new competitors for online attention, including the proliferation of marketing blogs, podcasts, Medium, LinkedIn becoming a content platform, aggregators like Forbes.com, and other information repositories, you must
The marketing industry is changing — not just from traditional to inbound, but also from gut-feeling to data-driven decision-making. As that transition takes place, we can start to see the differences between people’s perceptions — even as they relate to their own behavior — and reality.