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Content Personalization: How Much Is Too Much?
blog.hubspot.com

The world of personalized media continues to take shape around us. Google, Bing, and other search engines tailor results to reflect our social influences, our past interests, and even the devices we’re on. Facebook prioritizes newsfeed content based on our past engagement. The Huffington Post, The New York Times, and other major

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Pinterest Announces Rich Pins for Articles
blog.hubspot.com

A few days ago, Pinterest announced that it’ll be rolling out an ad platform. (I guess it was only a matter of time, right?) But the social network’s not stopping there with the changes! Today, it announced something I think inbound marketers would be really pumped about: there’s a new type of pin! 

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Got 5 Minutes? Use It to Find a New Prospect on Social Media
blog.hubspot.com

Do you remember the children’s book Where’s Waldo? C’mon, you know — the one where each page is filled with a busy scene full of people but you’re always looking for the same, brown-haired, red-striped-sweater guy? Well, social prospecting is a lot like Where’s Waldo?. No, seriously. Let me explain.

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Content Creation Lessons From 12 of History's Greatest Innovators [SlideShare]
blog.hubspot.com

We preach a lot about creating marketing people love, by way of remarkable content. But what actually makes a piece of content powerful, timeless, and inspiring? It’s something we often wonder, not often answer. With the recent passing of one of the greatest

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160 MORE Free Stock Photos You Seriously Need to Download Now
blog.hubspot.com

We all understand the need for visual content in our marketing, but don’t necessarily have the budget or resources to make it happen amidst various image copyright rules floating around the internet. With all of these challenges ahead for marketers in an ever-increasingly visual web, it’s not hard to see why 55,000 people downloaded our […]

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Pro Tip: Don't Tell Customers to 'F%$! Off'
blog.hubspot.com

Have you ever got snagged by the “reply to all” demon, the one where you write something nasty about someone, and don’t realize that the person you’re writing about is — whoops — one of the recipients? If so, don’t feel bad, because it happens to a lot of people. That includes, apparently, even the

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What Mobile Buyers Are REALLY Doing on Your Website
blog.hubspot.com

We are multi-tasking phenoms. During my last trip to the greatest diner on earth, I scanned an article about CRMs between the first and second coffee pour. Midway through my omelet, I got side-tracked by a tweet about Alexander Graham Bell. By the time the check came, I’d forwarded myself a research report for future download — content […]

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What Is CSS? [FAQs]
blog.hubspot.com

Here at HubSpot we often recommend using your corporate blog to answer questions for your customers. Lately we’ve been taking our own advice and using the HubSpot Inbound Marketing Blog to address questions that people ask when they call in to HubSpot’s Sales and Service representatives.

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10 Ways Nonprofits Can Make the Most Out of Google Grants [SlideShare]
blog.hubspot.com

There are 3 billion searches a day on Google. Yes, we said billion. One of the biggest missed opportunities for nonprofits is Google for Nonprofits, which includes a free membership and access to a variety of products including Google Grants,

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