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7 Ecommerce Segmentation Hacks for Profitable Customer Loyalty
blog.hubspot.com

We all have a favorite store or restaurant; the one that every time we walk in the staff knows our name, our order, and that we like our martinis shaken, not stirred. This personal connection is what keeps us coming back. But how do you achieve that same personal feel in ecommerce? While you won’t […]

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I Used Three Smart Speakers at the Same Time. Here's What Happened.
blog.hubspot.com

“OK, Google. Good morning.” My name is Amanda, and these are the words I use to start my day. And no later do I utter them, it seems, than a smart home speaker responds with, “Good morning, Amanda,” followed by a brief weather report, and tech news briefings from a handful of sources. For many […]

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Going Global: 22 Growth Hacks & Resources for International Expansion
blog.hubspot.com

For a marketer, it’s exciting to see your company grow and transcend the borders of your home country. On the flip side, international expansion can make your job significantly more complex. Should your international goals vary from your regular goals? How will you handle international communication? What about prioritizing markets? Who comes first?  If you haven’t […]

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10 Brands Whose Visual Facebook Content Tickles Our Funny Bone
blog.hubspot.com

Okay I’m just gonna say it. It’s Friday. It’s finally nice out (at least in my neck of the woods). And I’m having a hard time concentrating. Sooo … I may have floated over to my Facebook tab a couple of times looking for some yuk yuks.

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Making More From Less: How to Repurpose Your Nonprofit's Content
blog.hubspot.com

Content is king, but it’s a noisy world out there. For those in the nonprofit space, it is enough of a challenge creating the content that tells your story, to say nothing about then getting that story heard. The good news is there are several strategies we can employ to have our voices heard above […]

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The Ultimate Guide to Email Marketing
blog.hubspot.com

The first marketing email was sent in 1978, resulted in $13 million in sales, and kicked off what has become one of the most highly used marketing channels even to this day. Given its early beginnings, email isn’t as shiny as some newer channels like messaging and social, but it is an effective way to […]

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How to Build Your Brand With Instagram: 4 Tried-and-True Tips
blog.hubspot.com

Instagram is a platform that has demonstrated tremendous growth. In fact, the Instagram community grew to over 400 million users this past year.  Despite its impressive reach, many business owners are still overlooking its marketing potential. As a result, they’re leaving high levels of engagement, brand awareness, and even profit on the table.  But why? In just […]

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Network Effects: How Growing Your User Base Can Increase the Value of Your Product or Service
blog.hubspot.com

When the World Wide Web launched in 1991, most people thought it would fizzle out in a few years. Experts considered it to be a shiny, new fad that no one was really using — six countries in the world had more than one Internet user per 100 people.  But when the development of various web […]

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Overcoming Content Overload: 4 Tactical Ways to Create Content That Stands Out
blog.hubspot.com

We’re kind of having a problem in content marketing right now. You see, everyone is creating content. In fact, according to Content Marketing Institute’s annual survey, 88% of B2B respondents are using content marketing. But this is just a statistical percentage. It gives no indication of the sheer volume of content that is being produced.  And that volume […]

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