Have you ever poured your heart and soul into a blog post only to see it completely tank? It doesn’t generate leads and barely sees any views, while that silly GIFs article that took you half the time and energy goes viral. Doesn’t that drive you crazy? To gain a better understanding of their audience’s interests […]
When it comes to content marketing, are B2B and B2C really all that different? In many ways, the key principle is the same: You need to create useful and engaging content with the reader in mind. I’ll admit: I’m a B2B gal, and I’ve always considered B2B content marketing to be more complex because there […]
As you may know, October is National Breast Cancer Awareness Month. Each October, a considerable amount of organizations and businesses help the cause in a variety of ways — from fundraisers to 5Ks. Many nonprofits are likely still looking for ways to give to the cause this month but may be uncertain about the best […]
In your inbound efforts, you obviously want to get across the value prop of your company and make it clear exactly what it is you’re selling. However, you also want to build a pretty big social media following and gain some accolades for having quality social channels. One big way you can do this is […]
This post originally appeared on HubSpot’s Sales Blog. To read more content like this, subscribe to Sales. In the words of Grace Hopper: “You manage things. You lead people.” The difference between managing and leading might seem fuzzy to managers, but it’s crystal clear to their direct reports. Think about it: Would you rather be told […]
As the content manager at Half a Bubble Out, part of my job the past couple quarters has been to focus on improving our performance around 11 different keywords. However, we’ve been doing this keyword rotation long enough now that we got to a point where it felt like we were fighting the keywords. We […]
Before we publish anything on the HubSpot blog, we always take a minute to optimize its URL for both our readers and search engines. It’s an SEO best practice that’s withstood Google’s many algorithm changes over the years. While your URL structure isn’t the be-all-end-all of your SEO efforts, using SEO-friendly URLs on your site […]
This post originally appeared on the Inbound Insiders section of Inbound Hub. To read more content like this, subscribe here. I can’t tell you the number of search results for companies I’ve come across that lack the one thing that might bring me to their websites: an effective meta description.