Since hashtags became clickable in 2009, brands and consumers have used them to start, track, and follow conversations on Twitter. Today, hashtags have become a critical part of successful marketing campaigns across many different social platforms. They’re so widely used that brands now feature them on advertisements, TV shows, even the big screen at sports […]
In content marketing, there may be no more desirable medium than the blog. Blogs are timely, informative, and interactive. They’re the kingpin of customer communication, and the cornerstone of B2B campaigns.
This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. We’ve talked about how to avoid abandoned carts and how to get those customers back again. What you may have learned from those earlier blog posts is that the checkout page is pretty important.
To listen to some marketers today, you’d think that they invented the idea of brand storytelling. Writing that lede made me feel like a crotchety old ad man grumbling in an airport bar, but it’s also true. While content marketing is one of the hottest industry trends today, the idea of brands telling stories isn’t […]
The traditional marketing model in which marketers were only responsible for creating a few promotional campaigns per quarter no longer makes sense in today’s fast-paced, digital world. Today, digital marketers operate on a continuous schedule that matches the
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. I’m going to be honest. It’s not hard to find yourself in a love/hate relationship with blogging. Sure, you know it’s a great way to connect with potential customers and generate leads, but it can […]
Got a boss who’s asking you to balance a billion tasks? A budget that got slashed in half? A brand-new goal that got dumped on your plate? You need someone to help you. A confidant. Someone who’s been through your situation before. Someone who won’t judge you for the situation you’ve found yourself in.
This post is an excerpt from the free guide, How to Optimize Your Marketing Channels: Tips & Tricks for Taking Your Marketing to the Next Level. If you want to learn more about optimizing your marketing, download the full guide here. The way I see it, there are two big hurdles that
Ah yes, the excitement of creating your company’s first buyer persona. The interviews, the surveys, the extensive research … the PowerPoint presentation you put together so you can properly unveil your personas in all their persona-y glory.