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Is Earned Media Becoming "Hacked" Media?
blog.hubspot.com

Digital and social media kicked up quite a bit of dust when they first joyrode through marketers’ once-tidy offices. Many previously held truths didn’t survive the frenzy — and the few that did now walk with a limp. To make sense of marketing’s new reality, thoughtful observers returned to first principles and re-examined the nature […]

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Post-Hummingbird Search: An (Almost) A-Z Glossary of Winning at SEO
blog.hubspot.com

A version of this post originally appeared on the ecommerce section of Inbound Hub. To read more content like this, join the ecommerce blog’s instant, daily, or weekly subscription. It’s been a pretty wild year in the SEO realm. Barely a month went by without a significant

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Your Pricing Is Wrong: One Critical Mistake Most Agencies Make
blog.hubspot.com

Recently one of HubSpot’s very best partners decided to redo their well-regarded pricing page, saying “That model of ‘here’s everything for $X’ is broken, and has been either un-qualifying us when we should be qualified or setting us up for failure.” Their experience points to how hard it is for

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30-Day Blog Challenge Tip #14: Make Blog Posts From FAQs
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

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8 Mobile Apps You'll Wish You Downloaded Yesterday
blog.hubspot.com

You know that panicked feeling you get when your mobile device isn’t immediately nearby? Yeah, this post isn’t going to help that at all. It will, however, give you a handful of useful business apps to further extend that digital Swiss Army knife of yours.

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How to Stop Hating Writing (and Actually Get Kinda Good)
blog.hubspot.com

Words are hard for me. They’ve always been hard for me. Sometimes, I hate them because I can’t seem to string them together in a way that makes sense and reads well and makes the reader feel something. I’m not the only one who feels this way — I even bet there are plenty of times […]

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Get More Bang for Your Buck: How to Repurpose Webinar Content
blog.hubspot.com

For all the work that goes into pulling off a webinar, they tend to go by quite quickly. Coordinating speakers, polishing presentations, promoting the event — all that work and then it’s done in a flash.  Given all that effort, running a webinar shouldn’t be a fleeting way to generate a few leads.

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Is My Company Ready for Marketing Automation?
blog.hubspot.com

Wait! Don’t sign that marketing automation contract …yet. If you’re a CEO, you may have heard about inbound marketing or marketing automation from your marketing team. They seem excited, but you’re skeptical.

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15 Smart Marketers Share Insights on the Future of the Industry
blog.hubspot.com

Marketers, rejoice. You’ve made it through an intense Q4. Now, it’s time to start thinking about this year — and guess what? It’s never been more exciting to be a content-loving, metrics-driven marketer. The beauty of marketing is that it’s creative, community-focused, collaborative, and fun.

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