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How to Make a Visual Call-to-Action for Social Media [Quick Tip]
blog.hubspot.com

One of the most popular social media tips people give is “Make sure you include an engaging image in your posts” … but what does that actually mean? If you’re trying to generate leads with social media, do you need to include a certain type of image to do so? Or is simply including an […]

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Feeling Awkward at a Networking Event? 3 Ways to Break the Ice
blog.hubspot.com

Did you know that Garth Brooks sang a song about the importance of networking? Well, pretty much. Here’s the scoop: Brooks left a relationship that wasn’t fruitful anymore, but because he has contacts all over the place, he knows he’ll be able to bounce back. And while Garth might be going through a rough breakup,

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50 Call-to-Action Templates to Help You Convert Leads in Style [Free Download]
blog.hubspot.com

Want to earn money for your business? Want to generate leads for your sales team? Want to accelerate sales for your online store? Want to do anything for your business that actually matters? Well then you need calls-to-action. Without them, we wouldn’t be converting our websitevisitors or social media fans into actual leads for our […]

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Study Shows Nonprofits Raise More Money by Following BBB’s Guidelines
blog.hubspot.com

A recent study commissioned by the Better Business Bureau’s Wise Giving Alliance (BBB WGA) found that national nonprofits that meet the “watchdog’s standards for accountability” raise considerably greater amounts of money via donations – 8%, to be precise – than other organizations that don’t abide by the group’s guidelines. It was an even larger difference for

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The Anatomy of a 5-Star Subject Line
blog.hubspot.com

Let’s face it: Every inbox in the world is cluttered. From automatic emails from social networks flying in every time you’re followed, Liked, pinned, or shared, to company newsletters, to the one-off email from your mother reminding you about an upcoming holiday … your email’s probably feeling pretty full right about now.

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A Busy Sales Executive's Guide to Effective Social Monitoring
blog.hubspot.com

I talk to sales executives a lot via networking. More often than not, my discussions with them pertain to best practices. One best practice I like to bring up is social media monitoring, which, to me, is something executives need in order to be wholly effective in their jobs. The analogy I like to give […]

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Why Apple Fans Love to Wait in Lines (Hint: It's Not About the New iPhone)
blog.hubspot.com

Every year it happens: Apple introduces a new iPhone, and, like salmon returning to the river, throngs of faithful fans start forming lines outside Apple stores. This past Friday, the Apple acolytes lined up for the new iPhone 5s and iPhone 5c, and Apple produced yet another blowout weekend, selling a record 9 million phones. […]

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How to Run a Successful Time-Based Crowdfunding Campaign
blog.hubspot.com

Without a doubt, crowdfunding has been gaining mightily in popularity during the last few years. In a previous webinar we hosted with StayClassy, we detailed the ins and outs of crowdfunding (also known as peer-to-peer fundraising), the different types of peer-to-peer campaigns, and how several of StayClassy’s

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Google to Encrypt ALL Keyword Searches: Say Goodbye to Keyword Data
blog.hubspot.com

Warning: This isn’t one of those happy news updates that opens up new doors for your marketing — like Facebook announcing embedded posts. Nope — this is one that’s going to actually close some doors for you. And like Peter Griffin says, it’s really going to grind your gears. Yesterday, Search Engine Land reported that Google has made a […]

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