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What Makes Good Copywriting? 6 Characteristics of Top-Notch Copy
blog.hubspot.com

A homeless man sits ignored in a community square. A cardboard sign propped up against him reads: “I’m blind, please help,” and it’s not working well. After some time, a woman stops, grabs his sign, and scrawls something new on the reverse side. She replaces it and walks away. Suddenly, traffic increases and the donations […]

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Google Trends Makes Search Data More Useful for Marketers
blog.hubspot.com

Ever since Google snatched away keyword data, it’s been a pretty big pain to figure out what people are searching for. Sure, there were hacks and workarounds — but those weren’t quite as helpful as having a report of exactly what people are searching for to land on your site. 

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Are Your Workflows Doing Their Job? How to Measure Performance
blog.hubspot.com

Two years ago, when we set out to build Workflows, HubSpot’s answer to marketing automation, we challenged ourselves to build not a better spamming engine, but a tool and a methodology that would help our customers create a nurturing experience people would love.

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How Free Is the Freelance Writer to Claim the Copy? #GreatDebate
blog.hubspot.com

This blog post is part of the #GreatDebate series on content ownership. Learn more about the debate here. I’m going to write this post for HubSpot. Their readers rock (you know that). But grrrr. Their ruthless editorial staff may just

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Now It's Your Turn: Who Should Own Your Content? #GreatDebate
blog.hubspot.com

The results are in, folks! After a day-long debate, we’ve finally come to a conclusion about this “who owns your content” debacle. The conclusion? This probably can’t be sorted out in four blog posts. By wading through our contributors’ arguments and our community’s comments, we’ve made significant steps in a) getting this on people’s minds and […]

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Facebook Algorithm Update Cracks Down on Memes in the Name of "Quality" Content
blog.hubspot.com

Yesterday, Facebook updated their News Feed (again) to focus on promoting more “high quality” content. And what is “high quality” content, according to Facebook? In an internal survey, Facebook found that “on average people prefer links

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Who Should Own Your Content? Join the #GreatDebate
blog.hubspot.com

A few months ago, someone tweeted at me. It said, “Great article, @gsosk” with a link to a post I had written quite a long time ago for a company. I’m always deeply flattered when people share my content — especially if it’s something that’s come out a while ago.  But this time, I didn’t […]

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Creators vs. Corporations: Who Owns Company Content? #GreatDebate
blog.hubspot.com

This blog post is part of the #GreatDebate series on content ownership. Learn more about the debate here. Employees should have as much ownership over the content they create as the companies that pay them to create it. Yet in our work-for-hire culture, the notion that an employer would

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7 Subtle (Yet Powerful) Techniques to Boost Your Brand on Social Media
blog.hubspot.com

The value of social media is a no-brainer. Today’s top marketers have fully embraced the power of content, user-driven communities, and brand-to-customer conversations. The problem is, some brands will do everything by the books — posting consistently, hiring full-time community managers, and implementing analytics — and still fail to achieve a return on

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