Warm and fuzzies are nice, but let’s get real — we’re not in marketing for sunshine, rainbows, and unicorns. This is our job, and we want to do it well. And if we do it well, we hope to get promotions and raises. There I said it. But how do you do that? Kinda hard […]
Steve Jobs led an incredible life. He co-founded Apple Computer in 1976. In 1985, the board threw him out of his own company. In 1996, they brought him back to save the place, which was in danger of going out of business. Over the next 15 years, Jobs led the most amazing turnaround in corporate […]
It takes up just a few pixels, but your main navigation is arguably the most essential and ever-present aspect of your website. What to include as part of your main navigation can be a hotly contested topic inside your organization, and it could mean the difference between a website conversion and a bounce.
Do you know the shelf life of your Facebook posts? It might just be shorter than you think. Okay, admittedly most of us already knew the shelf life was fairly short, right? We’ve already seen studies from the likes of Edgerank Checker, Optim.al, and Sotrender about this very subject, and they all suggest that most engagement with a Facebook […]
We’ve talked a lot about calls-to-action on the blog. How to get people to click on them. How to design them. And even how to make them “smart” so different people viewing your website will see different calls-to-action.
So you’ve done the preliminary research on a prospect and they look like they could be a company you could really help. Next step? Get them on the phone. There will be times when you get a prospect on the phone and talking on your first try. More often
So you followed the step-by-step wizard to completing your LinkedIn profile. Then, maybe you even went a step further and added some apps like your SlideShare account, claimed your vanity URL, and linked your profile to your website and blog. Congratulations, you graduated LinkedIn 101! But you want to be so much more than that. You […]
We recently published a blog post answering a common but nuanced question — “What Is a Landing Page?“ It made me realize that some of the other things I do every day may seem a little … weird … to someone just getting started with inbound marketing. For instance, business blogging. What is it? What’s […]
To say inbound marketing is a burgeoning market could be an understatement. With the help of partnership-focused analytics tools, more people are trading their fulltime jobs — willingly or by necessity — to channel their inner Don Draper and pair his marketing savvy with the 21st century. The challenge is that when you’re an inbound