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Inbound Pharrell's Twitter Takeover: 5 Top Takeaways
blog.hubspot.com

Last December during our company’s charity auction, I contributed almost $1K to my favorite charity — Read to a Child — for the right to run @HubSpot for a day. This was one of the hottest items at the auction, and I was determined to get it for a couple reasons:

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Marketing Mad Libs: Expert Edition [SlideShare]
blog.hubspot.com

As a group, we marketers can be a bit … verbose. Particularly when we add in experts and analysts who talk about marketing for a living. With attention spans dwindling and Polar Vortex induced cabin fever setting in, we tried to brainstorm a way that we could make use of

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Getty's New Free Stock Photos Come With a Price
blog.hubspot.com

It’s not fun fighting off lawyers when you thought you were using an image under a fair use clause. Where do you find images if you think you’re going to get sued, anyway? Well, now Getty’s attempted to make it a little easier to find high-grade stock photos that are legal for most people to […]

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Oracle Adopts an Inbound Approach With New Focus on Social Sales
blog.hubspot.com

While enterprise businesses have been notoriously slow to adopt inbound marketing, we’ve noticed a definitive shift in the conversation at the executive level. CMOs and industry leaders have started to talk about “Customer Obsessed Marketing,” “Modern Marketing,” and “Demand Generation.” Whether or not they’re calling it “inbound marketing,”

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7 Inspiring TED Talks to Rejuvenate Your Nonprofit's Social Media Strategy
blog.hubspot.com

TED (Technology, Entertainment, Design) is a global set of conferences owned by the private nonprofit Sapling Foundation, sharing “ideas worth spreading.” The talks presented at these conferences usually inspire, provoke, and inform our thinking and contextual references.

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A Sampling of the Sexiest Business Blogs on the Internet
blog.hubspot.com

Have you ever looked at a blog that just took your breath away? No matter what industry they’re in, companies are stepping up their game by focusing on their blog design in addition to content. And it’s not just B2C companies — B2B companies are investing serious time into the design of their business blogs, […]

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How to Add Google Authorship for Multiple Websites to Google+ [Quick Tip]
blog.hubspot.com

Google authorship is a hugely beneficial integration for prolific online content creators that can help boost SERP clickthrough rates, author and site visibility, and page views. But what happens if you write for multiple sites? Or if you leave a company, and start writing elsewhere?

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Lead Gen 101: How to Create an Intuitive Website Conversion Path
blog.hubspot.com

If you’re getting your website visitors to sign up for anything on your website — an ebook, a whitepaper, a webinar, a newsletter, a blog subscription, etc. — you need to create a conversion path. A conversion path consists of five elements, four of which live on your website:

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Don't Know What to Wear to an Interview? Check Out This SlideShare
blog.hubspot.com

Every time I find myself interviewing for a job, I feel lost at what to wear. I roughly know the difference between “business casual” and “professional dress,” but when push comes to shove and I’m rifling through my closet to find something appropriate for a company I’ve probably never visited before, I completely blank.

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