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How to Hire a Content Strategist
blog.hubspot.com

The demand for content strategists is outstripping supply, and with good reason: They produce the fuel that drives the inbound engine. Because it’s a relatively new role, however, universities aren’t yet churning out journalist-grade writers who double as experts on the machinery of search, demand creation, and

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Inspirational Content That #GivesYouWings
blog.hubspot.com

I love Skype. I just had a call with my good friend, George. We chatted about how I’ve moved away from agencies that focus on quantity over quality but how there is so much competition. “Why don’t you just do it differently?”

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8 Simple Tips to Siphon SEO Value From Google+ [SlideShare]
blog.hubspot.com

This post contains excerpts from our ebook, A Practical Guide to Improving SEO with Google+. Download your own free copy right here. With only so many hours in a day, it’s no wonder why many marketers consider Google+ an afterthought compared to other tactics like regular website

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The Basics of Inbound Lead Generation
blog.hubspot.com

Correctly diagnosing marketing problems is like walking up to a running hose in the forest. (Stay with me here, I know it sounds ridiculous.) All you can see is the water dribbling out — the rest of the hose and the faucet it attaches to is hidden in the surrounding greenery — and you’ve got […]

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How to Turn Customers Into Brand Promoters on Facebook [Infographic]
blog.hubspot.com

This post originally appeared on the Ecommerce section of Inbound Hub. To read more content like this, subscribe to Ecommerce. Facebook has been a gold mine of quality referral traffic for retailers. Not only has Facebook sent volumes of friend traffic to

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How to Insert Google Calendar Invites in Your Marketing Emails
blog.hubspot.com

Conferences, workshops, product launches, webinars, networking hours — they’re essential. They help you get in front of your target audience and have some much-needed face time. The problem with events is that between the initial announcement of the date and time and the actual day of, people forget all about it and

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22 Influencer Marketing Ideas From Influential Marketers [Infographic]
blog.hubspot.com

In the beginning, the concept of influencer marketing was really simple: Make friends with the most respected people in your community and they, in turn, would talk about you in a positive way and (ideally) recommend you to potential customers looking for the service or product you offer.

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Conversion-Friendly Design, Lead Gen Help & More in HubSpot Content This Week
blog.hubspot.com

This week at HubSpot, we dedicated a lot of our content to improving conversions — a critical part of every stage of the inbound marketing methodology. Whether you’re bringing visitors in to the top of the funnel, converting that traffic into leads, nurturing those leads into opportunities, or closing and delighting customers, almost every role […]

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The Definition of Bounce Rate [In Under 100 Words]
blog.hubspot.com

Your website’s bounce rate is the percentage of people who land on a page on your website and then leave without clicking on anything else or navigating to any other pages on your site. A high bounce rate generally leads to poor

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