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10 MORE of the Most Remarkable Marketing Campaigns in History
blog.hubspot.com

If you read this blog, you know you’ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. We’ve even published SlideShare presentations about remarkable campaigns, as you may remember.

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Facebook Rolls Out Twitter-Like 'Trending' Topics Feature
blog.hubspot.com

Facebook released one more feature today — one that’s remarkably Twitter-like, actually. According to Mashable, the new tool is called “Trending,” and it’ll be showing up in a Facebook account near you in the next few weeks — on both mobile and desktop. The feed will show a list of popular topics, personalized to the user.

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How to Be a Writing God
blog.hubspot.com

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section. Today, the woman behind the plethora of funny little quips and helpful bits of microcopy found in the HubSpot software shows us why

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10 Ways to Segment Your Donors to Improve Fundraising Effectiveness
blog.hubspot.com

There is plenty of recent evidence showing that donors are looking for differentiated, personalized, and unique communications. For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that “response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%

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8 Ways You Can Turn Old-School Marketing Into Inbound Marketing
blog.hubspot.com

In the past, we’ve harped on old-school marketing. It’s ineffective. It’s expensive. It’s a thing of the past.  But it’s also a great jumping-off point for your inbound marketing content creation efforts. What?

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Communications Strategies for Millennials: How We Developed One for Churches
blog.hubspot.com

There’s been lots of talk lately about Millennials and their roles in helping nonprofits (including on this very blog). It seems people are a bit confused as to how to connect with them … and by them, I mean us. As a 24-year-old Millennial, I often get asked how others can bond with my age […]

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30-Day Blog Challenge Tip #15: Join the Blogging Community
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

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Don't Know What to Write About? Get Ideas From the Blog Topic Generator [Free Tool]
blog.hubspot.com

One of my least favorite things that happens to me at work is writer’s block. I stare at my screen — the cursor taunting me maniacally. Why can’t I just think of something to write? Have I blogged about everything inbound marketing-related already? (The answer, of course, is I haven’t.) If only I could get someone to give me […]

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Four Marketing Performance Management Resolutions for 2014
www.marketingprofs.com

If you’ve made your marketing New Year’s resolutions, we hope you devoted at least one to marketing performance management. As inspiration, here are four to choose from, along with a few tips for bringing them to fruition. Read the full article at MarketingProfs

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