If you read this blog, you know you’ll frequently hear us talking about remarkable campaigns that have both inspired and impressed us: from Old Spice going viral with personalized videos, to Elf Yourself entertaining us for yet another holiday season. We’ve even published SlideShare presentations about remarkable campaigns, as you may remember.
Facebook released one more feature today — one that’s remarkably Twitter-like, actually. According to Mashable, the new tool is called “Trending,” and it’ll be showing up in a Facebook account near you in the next few weeks — on both mobile and desktop. The feed will show a list of popular topics, personalized to the user.
A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section. Today, the woman behind the plethora of funny little quips and helpful bits of microcopy found in the HubSpot software shows us why
There is plenty of recent evidence showing that donors are looking for differentiated, personalized, and unique communications. For instance, the 2013 Blackbaud Online Marketing Benchmark Study for Nonprofits found that “response and clickthrough rates in nonprofit email campaigns declined by 16% and 18.7%
In the past, we’ve harped on old-school marketing. It’s ineffective. It’s expensive. It’s a thing of the past. But it’s also a great jumping-off point for your inbound marketing content creation efforts. What?
There’s been lots of talk lately about Millennials and their roles in helping nonprofits (including on this very blog). It seems people are a bit confused as to how to connect with them … and by them, I mean us. As a 24-year-old Millennial, I often get asked how others can bond with my age […]
From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.
One of my least favorite things that happens to me at work is writer’s block. I stare at my screen — the cursor taunting me maniacally. Why can’t I just think of something to write? Have I blogged about everything inbound marketing-related already? (The answer, of course, is I haven’t.) If only I could get someone to give me […]
If you’ve made your marketing New Year’s resolutions, we hope you devoted at least one to marketing performance management. As inspiration, here are four to choose from, along with a few tips for bringing them to fruition. Read the full article at MarketingProfs