Data visualization is a powerful tool to communicate complex information in an engaging way. By visualizing information, our brains can synthesize and retain content more effectively, increasing its impact. But if data isn’t properly visualized, it can do more damage than good. The wrong presentation can diminish the data’s message or, worse, misrepresent it entirely.
Every month, I run a new hire training class on blogging. While many of the people in that class know why blogging is important for business growth, I’m supposed to teach it as if that’s not the case. That’s because we never want to assume everyone understands inbound marketing just because we live and breathe […]
Even though I’m a marketer, one of my least favorite activities is filling out forms on websites. Google’s AutoFill has become my best friend to help save me from the tedious and mundane task of filling out name, email, phone number, yadda yadda yadda.
Yesterday, an anonymous social media manager wrote a piece for Digiday on their growing frustration with their role and the larger social media industry as a whole. We felt we needed to respond. Anonymous social media marketer, this letter is for you. Hey there, Anonymous,
When Twitter first came out with photo collages, I was disappointed. The feature was really exciting and opened up a bunch of doors for marketers … but it was only available for iPhones. I don’t know many marketers that have the time to track down an iPhone, send the right images for the collage to […]
Using graphics to tell the story of your brand is the next big thing of social media. This is called “visual marketing,” and it came about because of the success of Pinterest and Instagram. On these services a photo is often the first, and sometimes only, interaction with readers, and this changes everything.
Most companies can rattle off their competitors at the speed of light — you battle with them to win deals every day, after all. But you might be missing some key competitors that are impacting the growth of your business and taking away what I like to call “internet market share.”
We spend the lion’s share of our days online. As buyers, our fingers navigate through a dozen different review sites. As marketers, our strategies involve a span of countless online interactions from email to website to social media to webinars.
Interviewing for a new job is always difficult, regardless of how you have fared in past interviews. Every company and every interviewer is unique. No matter how much you prepare, there is almost always at least one question in every interview that catches you completely off