Email is still one of the best ways to reach your target audience, contrary to what you may have heard. In fact, customer acquisition via email has increased by 4X in the last four years. But it’s not the best way to reach people who don’t want to hear from you.
If you’ve ever seen the inbound methodology, read this blog, or done pretty much anything inbound-related, chances are you’re at least a little bit familiar with the phrase “attract, convert, close, delight.” These four actions describe everything inbound organizations must do to create an inbound experience that serves potential, current, and future customers.
No longer is SEO the main tactic for e-commerce marketing. Online merchants now have numerous ways for connecting with and selling to customers. The future of e-commerce is multichannel marketing. Read the full article at MarketingProfs
Have ten minutes? Want to learn business school basics? Keep reading — this post is for you. A few months ago, HubSpot CMO Mike Volpe started a mini-MBA program for HubSpot employees. During this business school crash course, the students took eight MBA-style classes taught by the MIT Sloan School of
Every year, Mary Meeker releases her annual Internet Trends Report. While most trend reports end up disappearing into some small corner of the internet, Meeker’s report packs insightful analysis, astute observations, and data-driven forecasts into one monster annual SlideShare, making her presentation a veritable must-read for anyone using the internet to do business (ahem, that’s […]
When it comes to marketing, there’s no end in sight. You can optimize, A/B test, and optimize some more, and there will still be something else you can improve. The key is knowing what’s worth improving first, and which improvements will garner more ROI. So if your landing pages are performing well, it might be […]
It’s graduation season once again, which means a new batch of college graduates is eager to get their diplomas, and a new round of commencement speakers is excited to receive their honorary degrees and impart wisdom on the new graduates before they disperse into the “real world.”
Today, Facebook announced a new feature that might make even the oversharers among us squeamish. It’s a feature that taps into your cell phone’s microphone, and identifies the TV show, movie, or song playing in the background so you can share it on Facebook. (If you’ve ever used the popular app Shazam to identify a […]
This post originally appeared on the Insiders section of Inbound Hub. To read more content like this, subscribe to Insiders. Within the startup community there has been a lot of talk about the rise of agile marketing – a management approach that adapts agile software development methodologies to the