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The Resources You Need to Create Killer Content [In Under 100 Words]
blog.hubspot.com

Don’t put the cart before the horse. Craft a content strategy that guides purposeful content creation — read about killer content strategies here. And you’re off to the races! Instead of churning out crappy content, build a steady, productive content creation machine that utilizes all the resources you have at your disposal. And if you […]

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Three Modern SEO Best-Practices Every CEO, CMO, and CIO Should Know
www.marketingprofs.com

So what do C-suite executives need to know about SEO? (Hint: it has more to do with enterprisewide collaboration than actual SEO skills like programming or copywriting.) Read the full article at MarketingProfs

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Productivity Tools and Techniques to Stop Wasting Away Your Workday
blog.hubspot.com

Yesterday, when I started researching this post, I received a link from a colleague of mine to a research study which concluded that looking at pictures of cute dogs, kittens, baby pandas, and other bundles of happiness can actually improve your productivity. I love you, internet.

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Why Google's Hummingbird Algorithm Is Perfect for Inbound Marketers
blog.hubspot.com

This post originally appeared on Inbound Ecommerce, the brand new ecommerce section of the HubSpot Inbound Marketing Blog. You may have heard the news by now: Google has rolled out a new algorithm for all search results. The algorithm, named Hummingbird, has been live for about a month now and is meant to improve search […]

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A 3-Minute Investment That'll Make You a Better Content Creator
blog.hubspot.com

Fast Company started a brilliant series recently called “Creation Stories,” a series to help educate people about the creative process. I stumbled upon a video they created with Ricky Gervais for the series — and being a content creator as well as a Gervais fan, I figured I’d give it a whirl.

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8 Essential Steps to Get Your Nonprofit Ready for Giving Tuesday
blog.hubspot.com

On December 3, the 2nd annual Giving Tuesday, a national day of giving driven through social media channels by nonprofits, for-profits, and individuals, will take place. Last year, more than $10 million was raised on Giving Tuesday, which marked a 53% increase in giving from the same day in

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One Simple CAN-SPAM Addition That Could Transform Your Email Marketing
blog.hubspot.com

Have you ever gotten an email from a company that surprised you? You see it hit your inbox, but you don’t recognize the sender. You decide to open it anyway — maybe you signed up to receive emails from the sender a while ago — but quickly discover that you have no recollection of opting […]

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Leave My Inbox Alone! How to Drive Customers Away With Email Overload
blog.hubspot.com

I love shoes. Bright ones, dull ones, suede ones, leather ones, pointy-toe ones, rounded-toe ones. I love shoes so much that after purchasing three amazing pairs from this one store, I voluntarily signed up to receive emails from the company. Every chance I got, I sang its praises. But then, six months later, I angrily unsubscribed […]

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Is Google Abusing Its Monopoly Power?
blog.hubspot.com

This post originally appeared on Up & to the Right, a new section on the HubSpot inbound marketing blog. As we reported last week, Google is going to start encrypting all search activity except for clicks on ads. This has huge (and very bad) implications for marketers, who will no longer get valuable keyword data […]

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