Stars: They’re just like us! We’re not the only ones creating less-than-stellar PowerPoint presentations — even the expert behind the famous annual Internet Trends Report, Mary Meeker, made poor design decisions in what was otherwise a fantastic report last Wednesday. But visual presentation means a lot, and people noticed how unattractive her slides were; in […]
Time is flying by. As the weather gets nicer, the months always start to feel shorter and shorter. It feels like just the other day I was sitting down to write the monthly roundup for April, and now here were are at the start of June.
Organic search results are unpaid, natural listings on search engine results pages (SERPs) that are surfaced and ranked based on their relevance to a user’s query. Although it takes time and effort to optimize your web pages for organic search, once you rank high in SERPs, you’ll typically see lucrative long term returns on your investment.
Have you noticed how some of today’s biggest brands seem to have popped up out of nowhere and become overnight successes? I always wondered how that was possible. Is it just a matter of having one genius idea that no one else has thought about, ever? Or is it that these hugely successful companies are […]
Hey folks, welcome to the second installment of this column. Since you seemed to enjoy the post last week, we’re going to make this a weekly thing. Last week, we talked about possible solutions to generating leads from your blog. This week, we’ll be answering a question about getting blog traffic when it seems like […]
Are you vying for a promotion? If so, you should make sure you’re doing everything you can to impress your boss. Whether you’re not as efficient as you could be during the day, or are having trouble hitting your numbers each month, there’s always room for improvement.
In the interest of saving you and I time, I’m going to spare you a waterfall of statistics that emphasize the importance of growing and engaging a social media following. We all know it’s important; but why and how? First, bear with me as I set up why all marketers have been forced to dramatically […]
Our content curation objectives focus on keeping our broader prospect/customer/partner/pipeline network engaged with value-added content. We also hope it helps drive increased, pass-along awareness for other brands. These best practices are based primarily on what we do at Heinz Marketing, plus what we’ve
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