Two months ago, Facebook announced that a new Page design was coming, and today’s the day it’s finally happening. Later this week, Facebook will officially roll out the new design to everyone in the world with a Page (as of publishing time, some folks have it already and some don’t).
As social sharing has accelerated at an exponential rate over the last several years, so too have a slew of enterprising and innovative new sites that have learned to successfully leverage the full scope of social. Two in particular, BuzzFeed and Upworthy, have had growth so substantial that it’s been hard not to hear about […]
You’ve probably heard many times before that if you want to create and sustain a successful blog, there’s a lot you need to do. You’ve got to create exceptional content. You’ve got to optimize your posts for search engines. You also have to create catchy titles, inspire social shares, and determine the best times for publishing your […]
On this blog, we talk a lot about calls-to-action (CTAs) and how they help us in marketing. They’re a critical component of your website’s lead generation process — especially on your blog. Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them […]
Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media.
Aligning your sales and marketing teams means more than just signing a service level agreement (SLA). While SLAs are a great way to get both teams to collaborate on paper, alignment in practice happens when marketers and sales reps proactively seek to understand each other’s goals, activities, metrics, and obstacles.
Recently, Google told us to stop guest-posting for SEO, and Google’s Penguin update even slams sites periodically for malicious link-building. So, does that mean marketers should stop building links? No, it does not. Here’s why. Read the full article at MarketingProfs
In early April, Twitter officially announced that a new profile design was coming soon to a 140-character social media site near you. A couple of weeks later, in mid-April Twitter made the updated profile optional for all Twitter users, providing everyone the opportunity to test out the new design for themselves.
For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you’ve only got one chance with an email send to get someone to open your email. You cross your fingers and hope. Will people open this email? Will they hit spam? Will they actually click on […]