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Ready or Not, Here It Comes: Facebook Rolls Out New Page Design to Everyone
blog.hubspot.com

Two months ago, Facebook announced that a new Page design was coming, and today’s the day it’s finally happening. Later this week, Facebook will officially roll out the new design to everyone in the world with a Page (as of publishing time, some folks have it already and some don’t).

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13 Lessons From Upworthy & BuzzFeed: Viral Content's Secret Sauce
blog.hubspot.com

As social sharing has accelerated at an exponential rate over the last several years, so too have a slew of enterprising and innovative new sites that have learned to successfully leverage the full scope of social. Two in particular, BuzzFeed and Upworthy, have had growth so substantial that it’s been hard not to hear about […]

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15 Blog Optimization Stats You Need to Tweet … STAT
blog.hubspot.com

You’ve probably heard many times before that if you want to create and sustain a successful blog, there’s a lot you need to do. You’ve got to create exceptional content. You’ve got to optimize your posts for search engines. You also have to create catchy titles, inspire social shares, and determine the best times for publishing your […]

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8 Types of CTAs You Should Absolutely Try on Your Blog
blog.hubspot.com

On this blog, we talk a lot about calls-to-action (CTAs) and how they help us in marketing. They’re a critical component of your website’s lead generation process — especially on your blog. Without CTAs, people visiting your blog will have a hard time converting on your landing pages unless they happen to stumble upon them […]

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What Is Earned Media? [FAQs]
blog.hubspot.com

Remember when people used to learn about things like upcoming events, the latest trends, and cool new products pretty much exclusively from magazines, newspapers, and TV shows? These publications and broadcasts are where brands used to get all their earned media.

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6 Critical Lessons You Need to Learn From Your Sales Team
blog.hubspot.com

Aligning your sales and marketing teams means more than just signing a service level agreement (SLA). While SLAs are a great way to get both teams to collaborate on paper, alignment in practice happens when marketers and sales reps proactively seek to understand each other’s goals, activities, metrics, and obstacles.

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Why Link-Building Isn't Really Against Google's Guidelines
www.marketingprofs.com

Recently, Google told us to stop guest-posting for SEO, and Google’s Penguin update even slams sites periodically for malicious link-building. So, does that mean marketers should stop building links? No, it does not. Here’s why. Read the full article at MarketingProfs

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4 Cool Little Things to Do With the New Twitter Profile [SlideShare]
blog.hubspot.com

In early April, Twitter officially announced that a new profile design was coming soon to a 140-character social media site near you. A couple of weeks later, in mid-April Twitter made the updated profile optional for all Twitter users, providing everyone the opportunity to test out the new design for themselves.

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How to Get More People to Open Your Emails [Video]
blog.hubspot.com

For email marketers, there are few things more nerve-wracking than the anticipation you get after hitting send. Unlike other types of marketing, you’ve only got one chance with an email send to get someone to open your email. You cross your fingers and hope. Will people open this email? Will they hit spam? Will they actually click on […]

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