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30-Day Blog Challenge Tip #24: Schedule Social Messages
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

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The Resources You Need to Stay Current With SEO [In Under 100 Words]
blog.hubspot.com

Time for an understatement: SEO has changed. To understand what’s in store for the future (which you can learn about here), you have to know where SEO has been (which you can learn about here). With that context, let’s lay out some resources to make you a modern SEO.

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4 Cringeworthy Marketing Campaigns That Totally Missed the Mark
blog.hubspot.com

For us marketers, it’s just the way it works: We spend our days planning marketing campaigns around the specific and realistic goals we want to achieve. Then, we execute, and measure, and it’s on to the next one. And maybe — just maybe – if we do it for long enough, we might run some really […]

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This Guy Lost His Job, Made a Doritos Ad, and Now Might Win $1 Million
blog.hubspot.com

A version of this post originally appeared in the Opinion section of Inbound Hub. To read more content like this, subscribe to the Opinion section. Chris Capel spent eight years working at DreamWorks as an animator, contributing to nine feature films — and then, last year, he got

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30-Day Blog Challenge Tip #23: Repurpose Blog Content
blog.hubspot.com

From January 2-31, we are challenging everyone to blog more to see firsthand the results that blogging can generate. Participating companies should submit their blog URLs on this page to enter the challenge. Winner(s) will receive a complimentary ticket to INBOUND 2014 and be featured on the HubSpot Inbound Marketing blog.

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What's the Deal With Guest Blogging? Deconstructing Matt Cutts' Post
blog.hubspot.com

On January 20, Google’s Matt Cutts blogged about “The decay and fall of guest blogging for SEO.” Cutts’ position? If anyone is using guest blogging as their primary way to gain inbound links, they’re abusing the system. “If you’re doing a lot of guest blogging,” he noted, “then you’re hanging out with really bad company. […]

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Not Just for Data Geeks? Why Marketers Need to Know Excel
blog.hubspot.com

Marketing definitely has an artistic side — from writing compelling copy, to designing eye-catching visuals, to launching innovative campaigns. But in the digital age, in which data and analytics are increasingly becoming the de facto language of marketing (and sales) organizations, art has started to take a backseat to science.

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Twitter Releases Card Analytics: Here's How to Use 'Em
blog.hubspot.com

If there was a magic wand you could wave to suddenly make your Twitter presence more successful, I’d bet that most people on the platform would do it. More followers? More clicks? More retweets? All without any work? Sounds like a marketer’s fantasy.  Well, I hate to break it to you, but there’s no

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7 Deadly Blogging Myths: BUSTED
blog.hubspot.com

Even though blogs have been around for years — decades even — people still have a ton of misconceptions about them. They’re too hard to write, they say. Blogging’s only for people who’ve majored in English, they cry. I have nothing to blog about, they complain.  I’ve had enough.

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